Rascasse Audience Intelligence

Thom Browne Target Market in United States

A data profile of the people who buy, follow and care about Thom Browne in United States — modelled from more than twelve digital signal sources. Thom Browne has an estimated audience of 836,900 people in United States.

#54among Luxury fashion in United States#2726among Brand in United States#1054in Fashion & Accessoires

The average Thom Browne fan in United States is 39.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Zimmermann, Michael Fassbender, Childbirth, with strongest over-indexing on Zimmermann (50.63× the country average).

Demographically, the Thom Browne audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thom Browne fan in United States is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Zimmermann.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thom Browne profile in United States.

Audience size
837K
in United States
Gender
62.0%♀
38.0% male
Age
39.6
average years
Country rank
#26641
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thom Browne

62.0% are female, 38.0% are male, average age 39.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Thom Browne audience in United States
MetricValue
Female62.0%
Male38.0%
Average age39.6
Estimated audience size836,900
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Thom Browne audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Thom Browne audience comes from United States.

Worldwide audience distribution share by country for Thom Browne
CountryShare
Japan23.1%
China19.4%
United States16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thom Browne audience in United States is strongest.

Fig. 05

Top regions by affinity

Thom Browne customers by region in United States
#RegionReachAffinity×
01New York~300K5.50×
02Washington, District of Columbia~8K3.10×
03California~200K2.20×
04New Jersey~50K2.20×
05Massachusetts~30K1.84×
06Maryland~20K1.67×
07Connecticut~10K1.50×
08Georgia~40K1.46×
09Pennsylvania~40K1.44×
10Washington~20K1.36×
11Illinois~40K1.35×
12Delaware~3K1.34×
13Hawaii~5K1.23×
14Rhode Island~3K1.16×
15Virginia~20K1.15×
16Nevada~8K1.02×
17Florida~60K0.98×
18Texas~70K0.95×
19Oregon~9K0.90×
20Vermont~1K0.88×
21North Carolina~20K0.85×
22Michigan~20K0.85×
23Louisiana~9K0.82×
24Maine~2K0.79×
25Alaska~1K0.77×
26Tennessee~10K0.76×
27North Dakota~1K0.76×
28New Hampshire~3K0.75×
29South Carolina~9K0.74×
30South Dakota~1K0.74×
31Colorado~10K0.73×
32Ohio~20K0.72×
33Montana~2K0.71×
34Indiana~10K0.70×
35Missouri~9K0.69×
36Mississippi~5K0.68×
37Arizona~10K0.67×
38Minnesota~8K0.67×
39Alabama~8K0.66×
40West Virginia~3K0.66×
41Oklahoma~6K0.64×
42Utah~5K0.63×
43Arkansas~4K0.63×
44Idaho~3K0.62×
45New Mexico~3K0.62×
46Nebraska~3K0.62×
47Wisconsin~8K0.60×
48Kansas~4K0.59×
49Kentucky~6K0.58×
50Iowa~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Thom Browne, United States
0.58×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thom Browne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thom Browne audience
#·InterestCategoryAffinity×
01ZimmermannHome & Garden50.63×
02Bec and BridgeFashion & Accessoires36.27×
03LibreOfficeTechnology & Electronics26.79×
04Agent ProvocateurFashion & Accessoires25.03×
05Michael FassbenderMovies & TV22.43×
06ShowpoFashion & Accessoires18.46×
07GoyardFashion & Accessoires17.42×
08Maison MargielaFashion & Accessoires12.28×
09Self-portraitArts & Culture11.71×
10Isabel MarantFashion & Accessoires9.95×
11Stella McCartneyFashion & Accessoires9.58×
12The Block (Australian TV series)Movies & TV9.32×
13WSJ.Business & Career7.62×
14Magic (paranormal)Politics & Society4.87×
15ChildbirthKids & Family4.52×
16Neiman MarcusFashion & Accessoires4.51×
17Yahoo! NewsNews3.63×
18USA TodayNews3.53×
19Online shoppingShopping1.75×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thom Browne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thom Browne audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.08×
Luxury OrientationPREMIUM2.10×
Design AffinityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thom Browne audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.58×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thom Browne's target market in United States?

Thom Browne's target market in United States covers an estimated 836,900 people, concentrated in New York and California.

02

What is the gender split and age of Thom Browne customers?

62.0% of the Thom Browne audience are female, 38.0% are male, with an average age of 39.6 years.

03

Which brands do Thom Browne fans like most?

Thom Browne fans show strongest brand affinity for Zimmermann (50.63×), Michael Fassbender (22.43×), and Childbirth (4.52×) over the country average.

04

Where do Thom Browne fans live in United States?

Thom Browne fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Thom Browne fans also like?

Beyond Thom Browne itself, the audience over-indexes on Michael Fassbender (22.43×), Childbirth (4.52×), Goyard (17.42×), and Maison Margiela (12.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Thom Browne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thom Browne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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