Thom Browne Audience in United States

Thom Browne logo

Thom Browne has an estimated audience of 852,949 people in United States. 62.0% are female, 38.0% are male, average age 39.6. Top regions: New York, California, Texas. Top brand affinities: Zimmermann, Michael Fassbender, Childbirth, Maison Margiela, Goyard.

The average Thom Browne fan in United States is 39.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Zimmermann, Michael Fassbender, Childbirth, with strongest over-indexing on Zimmermann (50.63× the country average). Demographically, the Thom Browne audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Thom Browne fans

Demographic split for Thom Browne audience in United States
MetricValue
Female62.0%
Male38.0%
Average age39.6
Estimated audience size852,949

Audience persona

The typical Thom Browne fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Zimmermann.

Top regions in United States

Top regions ranked by reach for Thom Browne in United States
RegionReachAffinity
New York275,9665.79×
California217,3672.32×
Texas73,3321×
Florida54,2870.94×
New Jersey50,2752.32×
Pennsylvania40,2461.4×
Georgia40,0631.52×
Illinois38,5511.36×
Massachusetts32,3801.93×
Virginia25,4901.23×
Washington24,9781.46×
Maryland23,7261.62×
North Carolina21,7350.85×
Michigan19,5740.88×
Ohio18,5800.71×
Connecticut13,1631.54×
Tennessee12,2020.71×
Indiana10,3630.67×
Arizona10,3550.59×
Colorado9,3940.7×
Missouri9,1120.66×
Oregon8,8250.9×
South Carolina8,7760.68×
Louisiana8,6740.79×
Nevada8,5011.03×
Washington, District of Columbia8,2323.21×
Minnesota7,8360.64×
Wisconsin6,6090.52×
Alabama6,5520.55×
Kentucky5,3500.5×
Oklahoma5,1920.55×
Hawaii4,7801.3×
Utah4,3200.57×
Mississippi3,6260.52×
Arkansas3,3800.48×
Kansas3,3100.49×
Rhode Island3,1871.17×
Delaware3,1251.33×
Iowa3,1060.44×
Maine2,0620.67×
New Hampshire1,9460.58×
New Mexico1,7940.42×
Nebraska1,7690.41×
West Virginia1,4970.38×
Idaho1,3240.31×
Vermont1,1220.75×
Montana8800.37×
Alaska6520.36×
South Dakota5430.28×
North Dakota5110.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thom Browne audience
BrandAffinityCategory
Zimmermann50.63×Home & Garden
Michael Fassbender22.43×Movies & TV
Childbirth4.52×Kids & Family
Maison Margiela12.28×Fashion & Accessoires
Goyard17.42×Fashion & Accessoires
Self-portrait11.71×Arts & Culture
Yahoo!ショッピング3.25×
Isabel Marant9.95×Fashion & Accessoires
Agent Provocateur25.03×Fashion & Accessoires
Magic (paranormal)4.87×Politics & Society
Yahoo! News3.63×News
Online shopping1.75×Shopping
Bec and Bridge36.27×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
The Block (Australian TV series)9.32×Movies & TV
Neiman Marcus4.51×Fashion & Accessoires
Showpo18.46×Fashion & Accessoires
Stella McCartney9.58×Fashion & Accessoires
USA Today3.53×News
WSJ.7.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thom Browne audience
TraitClusterScore
Luxury OrientationPREMIUM3.6
Early Adopter MentalityPOWER3.51
Quality AwarenessPREMIUM2.9
IndulgenceJOY2.86
Design AffinityPREMIUM2.64
Family OrientationCONSERVATISM2.12

Worldwide distribution

Worldwide audience distribution share by country for Thom Browne
CountryShare
Japan23.0%
China19.4%
United States16.7%

See Thom Browne audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Thom Browne have in United States?

Thom Browne has an estimated audience of 852,949 people in United States, concentrated in New York and California.

What is the gender split and age of Thom Browne fans?

62.0% of Thom Browne fans are female, 38.0% are male, with an average age of 39.6 years.

Which brands do Thom Browne fans like most?

Thom Browne fans show strongest brand affinity for Zimmermann (50.63×), Michael Fassbender (22.43×), and Childbirth (4.52×) over the country average.

Where do Thom Browne fans live in United States?

Thom Browne fans in United States are most concentrated in New York (reach 275,966), California (reach 217,367), and Texas (reach 73,332). These three regions account for the largest share of the active audience.

What other brands do Thom Browne fans also like?

Beyond Thom Browne itself, the audience over-indexes on Michael Fassbender (22.43×), Childbirth (4.52×), Maison Margiela (12.28×), and Goyard (17.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thom Browne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.