Stella McCartney Audience in United States

Stella McCartney logo

Stella McCartney has an estimated audience of 4,262,197 people in United States. 72.4% are female, 27.6% are male, average age 33.6. Top regions: California, New York, Florida. Top brand affinities: Macy's, Jimmy Choo, Balenciaga, Lanvin (clothing), Bottega Veneta.

The average Stella McCartney fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Macy's, Jimmy Choo, Balenciaga, with strongest over-indexing on Macy's (6.2× the country average). Demographically, the Stella McCartney audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Stella McCartney fans

Demographic split for Stella McCartney audience in United States
MetricValue
Female72.4%
Male27.6%
Average age33.6
Estimated audience size4,262,197

Audience persona

The typical Stella McCartney fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Stella McCartney in United States
RegionReachAffinity
California751,9931.6×
New York562,0672.36×
Florida400,7901.39×
Texas386,5631.05×
New Jersey188,2911.74×
Illinois183,8881.3×
Pennsylvania163,6291.14×
Georgia137,6341.05×
Ohio121,3810.92×
North Carolina120,2930.94×
Massachusetts117,3261.4×
Michigan109,3260.98×
Virginia103,9521×
Washington101,0561.18×
Arizona91,1941.05×
Maryland81,5041.11×
Tennessee81,2960.95×
Indiana68,0890.87×
Colorado64,4950.96×
Missouri61,1060.89×
Connecticut60,0631.41×
Wisconsin56,4010.88×
South Carolina55,7310.87×
Oregon55,3931.13×
Minnesota53,7390.88×
Nevada52,5721.28×
Louisiana49,0120.89×
Alabama47,2230.79×
Kentucky43,5070.81×
Oklahoma34,8360.74×
Utah32,5460.85×
Kansas27,8520.83×
Arkansas26,6330.76×
Iowa24,5560.7×
Mississippi24,4000.69×
Washington, District of Columbia22,2111.73×
Hawaii18,6361.02×
New Hampshire17,6101.05×
New Mexico15,9210.74×
Rhode Island15,8311.17×
Idaho15,5390.73×
Nebraska15,4100.72×
Maine15,2851×
West Virginia12,6510.64×
Delaware11,0710.94×
Montana8,0670.68×
Vermont7,3530.98×
South Dakota5,3260.54×
Alaska5,0870.56×
North Dakota4,7240.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stella McCartney audience
BrandAffinityCategory
Macy's6.2×Shopping
Jimmy Choo20.9×Fashion & Accessoires
Balenciaga11.27×Fashion & Accessoires
Lanvin (clothing)19.64×Fashion & Accessoires
Bottega Veneta16.21×Fashion & Accessoires
Miu Miu19.39×Fashion & Accessoires
Expensive Taste9.35×Business & Career
Fashion show7.16×Fashion & Accessoires
Fendi10.45×Fashion & Accessoires
Marni (clothing)24.47×Fashion & Accessoires
Balmain14.65×Fashion & Accessoires
Moncler16.15×Fashion & Accessoires
Tory Burch6.82×Fashion & Accessoires
Designer clothing6.09×Fashion & Accessoires
Chivas Regal22.73×Food & Beverages
Vivienne Westwood14.65×Fashion & Accessoires
Givenchy8.83×Fashion & Accessoires
Max Mara15.71×Fashion & Accessoires
Nordstrom rack3.94×Fashion & Accessoires
Isabel Marant11.4×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stella McCartney audience
TraitClusterScore
Luxury OrientationPREMIUM2.76
Design AffinityPREMIUM2.47
Early Adopter MentalityPOWER2.16
IndulgenceJOY2.08
SustainabilityBALANCE1.93
Sports ActivityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Stella McCartney
CountryShare
United States25.6%
Italy14.9%
United Kingdom11.7%

See Stella McCartney audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Stella McCartney have in United States?

Stella McCartney has an estimated audience of 4,262,197 people in United States, concentrated in California and New York.

What is the gender split and age of Stella McCartney fans?

72.4% of Stella McCartney fans are female, 27.6% are male, with an average age of 33.6 years.

Which brands do Stella McCartney fans like most?

Stella McCartney fans show strongest brand affinity for Macy's (6.2×), Jimmy Choo (20.9×), and Balenciaga (11.27×) over the country average.

Where do Stella McCartney fans live in United States?

Stella McCartney fans in United States are most concentrated in California (reach 751,993), New York (reach 562,067), and Florida (reach 400,790). These three regions account for the largest share of the active audience.

What other brands do Stella McCartney fans also like?

Beyond Stella McCartney itself, the audience over-indexes on Jimmy Choo (20.9×), Balenciaga (11.27×), Lanvin (clothing) (19.64×), and Bottega Veneta (16.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stella McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.