Miu Miu Audience in United States

Miu Miu logo

Miu Miu has an estimated audience of 4,073,670 people in United States. 70.2% are female, 29.8% are male, average age 34.0. Top regions: California, New York, Texas. Top brand affinities: Lanvin (clothing), Bottega Veneta, Emilio Pucci, Baccarat, Macy's.

The average Miu Miu fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lanvin (clothing), Bottega Veneta, Emilio Pucci, with strongest over-indexing on Lanvin (clothing) (36.11× the country average). Demographically, the Miu Miu audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Miu Miu fans

Demographic split for Miu Miu audience in United States
MetricValue
Female70.2%
Male29.8%
Average age34.0
Estimated audience size4,073,670

Audience persona

The typical Miu Miu fan in United States is more female, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Lanvin (clothing).

Top regions in United States

Top regions ranked by reach for Miu Miu in United States
RegionReachAffinity
California1,148,5612.56×
New York732,6023.22×
Texas491,2281.4×
Florida485,2861.76×
New Jersey213,7252.06×
Illinois191,9531.41×
Georgia161,2701.29×
Pennsylvania156,0851.14×
Massachusetts119,0301.48×
Virginia117,7231.19×
Washington113,9011.39×
North Carolina106,8740.87×
Maryland98,6081.41×
Michigan94,6660.89×
Ohio84,3680.67×
Arizona78,4850.94×
Nevada60,5641.54×
Tennessee57,7960.71×
Colorado53,4510.83×
Connecticut53,4121.31×
Hawaii51,4682.94×
Indiana46,9990.63×
South Carolina44,3510.72×
Oregon43,7960.94×
Louisiana43,3110.82×
Minnesota42,5210.73×
Missouri41,2030.63×
Wisconsin37,7870.62×
Alabama31,3730.55×
Oklahoma27,8840.62×
Kentucky27,8420.55×
Utah27,6350.76×
Washington, District of Columbia25,1782.06×
Arkansas20,3140.61×
Mississippi19,1870.57×
Kansas18,3940.57×
Iowa16,1730.48×
Rhode Island15,9791.23×
New Mexico12,7910.63×
Nebraska11,0100.54×
Delaware10,8560.97×
New Hampshire10,3690.65×
Idaho9,6620.47×
Maine8,2820.57×
West Virginia7,3770.39×
Alaska4,7640.55×
Montana4,7400.42×
Vermont4,1320.58×
North Dakota3,5680.43×
South Dakota3,0430.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miu Miu audience
BrandAffinityCategory
Lanvin (clothing)36.11×Fashion & Accessoires
Bottega Veneta20.34×Fashion & Accessoires
Emilio Pucci33.82×Fashion & Accessoires
Baccarat23.16×Games
Macy's5.65×Shopping
Expensive Taste10.17×Business & Career
Jean Paul Gaultier19.5×Fashion & Accessoires
J.Crew Factory11.52×Shopping
Balmain15.49×Fashion & Accessoires
Marc Jacobs10.1×Fashion & Accessoires
Balenciaga8×Fashion & Accessoires
Milan8.48×Travel & Leisure
Tod's23.05×Fashion & Accessoires
Prada7.73×Fashion & Accessoires
Goyard19.57×Fashion & Accessoires
Alexander McQueen (brand)18.14×Fashion & Accessoires
Business class7.82×Travel & Leisure
Valentino11.57×Fashion & Accessoires
Midtown Manhattan6.79×Travel & Leisure
Bergdorf Goodman7.69×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miu Miu audience
TraitClusterScore
IndulgenceJOY2.56
Design AffinityPREMIUM2.54
Luxury OrientationPREMIUM2.46
Pet OwnershipJOY2.36
SustainabilityBALANCE2.1
LGBTQ+ IdentityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Miu Miu
CountryShare
Japan29.0%
Italy10.6%
United States10.5%

See Miu Miu audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Miu Miu have in United States?

Miu Miu has an estimated audience of 4,073,670 people in United States, concentrated in California and New York.

What is the gender split and age of Miu Miu fans?

70.2% of Miu Miu fans are female, 29.8% are male, with an average age of 34.0 years.

Which brands do Miu Miu fans like most?

Miu Miu fans show strongest brand affinity for Lanvin (clothing) (36.11×), Bottega Veneta (20.34×), and Emilio Pucci (33.82×) over the country average.

Where do Miu Miu fans live in United States?

Miu Miu fans in United States are most concentrated in California (reach 1,148,561), New York (reach 732,602), and Texas (reach 491,228). These three regions account for the largest share of the active audience.

What other brands do Miu Miu fans also like?

Beyond Miu Miu itself, the audience over-indexes on Bottega Veneta (20.34×), Emilio Pucci (33.82×), Baccarat (23.16×), and Macy's (5.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miu Miu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.