Milan Audience in United States

Milan logo

Milan has an estimated audience of 11,521,147 people in United States. 59.4% are female, 40.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Rhianna (singer), Euphoria, Vivienne Westwood, Beauty.

The average Milan fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Rhianna (singer), Euphoria, with strongest over-indexing on Macy's (4.58× the country average). Demographically, the Milan audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Milan fans

Demographic split for Milan audience in United States
MetricValue
Female59.4%
Male40.6%
Average age37.4
Estimated audience size11,521,147

Audience persona

The typical Milan fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Milan in United States
RegionReachAffinity
California1,925,0221.52×
Texas1,287,0731.3×
Florida1,114,9621.43×
New York1,017,9651.58×
Illinois479,8131.25×
Georgia413,7911.17×
New Jersey411,7981.41×
Pennsylvania371,3440.96×
Virginia368,1241.31×
North Carolina353,2941.02×
Massachusetts347,3181.53×
Michigan328,9471.09×
Ohio297,0040.84×
Tennessee274,6491.19×
Washington255,5291.11×
Maryland254,9791.29×
Arizona222,2400.94×
Indiana207,8500.99×
Colorado202,8021.12×
Missouri151,7360.82×
Louisiana150,7691.01×
Minnesota147,3170.89×
South Carolina140,2990.81×
Wisconsin138,5280.8×
Connecticut135,3931.17×
Oregon124,0480.94×
Nevada118,3681.06×
Alabama109,5360.68×
Kentucky108,0540.75×
Utah99,1820.96×
Oklahoma92,0670.72×
Iowa90,3510.95×
Kansas78,0020.86×
Arkansas70,3000.74×
Delaware67,7392.13×
Washington, District of Columbia58,9421.7×
New Mexico55,7220.96×
Mississippi52,8930.56×
Nebraska50,5050.87×
New Hampshire43,7000.96×
Idaho42,6700.74×
Hawaii40,2600.81×
Rhode Island38,3341.05×
Maine31,6140.77×
West Virginia25,3040.47×
Montana20,0660.63×
Alaska16,6580.68×
Vermont16,6250.82×
South Dakota15,9290.6×
North Dakota12,5920.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milan audience
BrandAffinityCategory
Macy's4.58×Shopping
Rhianna (singer)7.82×Music & Radio
Euphoria2.21×Movies & TV
Vivienne Westwood11.75×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Miu Miu10.29×Fashion & Accessoires
Jewelry2.08×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Givenchy6.63×Fashion & Accessoires
Balenciaga5.57×Fashion & Accessoires
Texas Roadhouse2.55×Food & Beverages
Louis Vuitton3.59×Fashion & Accessoires
Burberry6.2×Fashion & Accessoires
Luxury goods2.05×Fashion & Accessoires
Hermès5.61×Fashion & Accessoires
NBA playoffs3.26×Sports
Expensive Taste4.68×Business & Career
Versace5.65×Fashion & Accessoires
Designer clothing3.9×Fashion & Accessoires
Sneaker collecting3.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milan audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
Design AffinityPREMIUM2.39
Risk AppetiteTHRILL2.1
Early Adopter MentalityPOWER1.73
LGBTQ+ IdentityOPEN1.68
IndulgenceJOY1.55

Worldwide distribution

Worldwide audience distribution share by country for Milan
CountryShare
Italy27.2%
United States10.3%
Japan5.3%

See Milan audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Milan have in United States?

Milan has an estimated audience of 11,521,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Milan fans?

59.4% of Milan fans are female, 40.6% are male, with an average age of 37.4 years.

Which brands do Milan fans like most?

Milan fans show strongest brand affinity for Macy's (4.58×), Rhianna (singer) (7.82×), and Euphoria (2.21×) over the country average.

Where do Milan fans live in United States?

Milan fans in United States are most concentrated in California (reach 1,925,022), Texas (reach 1,287,073), and Florida (reach 1,114,962). These three regions account for the largest share of the active audience.

What other brands do Milan fans also like?

Beyond Milan itself, the audience over-indexes on Rhianna (singer) (7.82×), Euphoria (2.21×), Vivienne Westwood (11.75×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.