Rascasse Audience Intelligence

Milan Audience in United States

A data profile of the people who buy, follow and care about Milan in United States — modelled from more than twelve digital signal sources. Milan has an estimated audience of 11,521,147 people in United States.

#46among City in United States#179among POI in United States#273in Travel & Leisure

The average Milan fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Rhianna (singer), Vivienne Westwood, with strongest over-indexing on Macy's (4.58× the country average).

Demographically, the Milan audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milan fan in United States is more female, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Macy's.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milan profile in United States.

Audience size
11.5M
in United States
Gender
59.4%♀
40.6% male
Age
37.4
average years
Country rank
#3107
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milan fans

59.4% are female, 40.6% are male, average age 37.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Milan audience in United States
MetricValue
Female59.4%
Male40.6%
Average age37.4
Estimated audience size11,521,147
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Milan audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Milan audience comes from United States.

Worldwide audience distribution share by country for Milan
CountryShare
Italy26.9%
United States10.1%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milan audience in United States is strongest.

Fig. 05

Top regions by affinity

Milan fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~70K2.28×
02Washington, District of Columbia~50K1.55×
03New York~900K1.44×
04Michigan~400K1.43×
05Tennessee~300K1.42×
06Massachusetts~300K1.40×
07California~1.5M1.33×
08Florida~1M1.31×
09New Jersey~400K1.30×
10Iowa~100K1.24×
11Virginia~300K1.21×
12Illinois~500K1.19×
13Maryland~200K1.18×
14New Mexico~70K1.16×
15Texas~1M1.13×
16Connecticut~100K1.12×
17Indiana~200K1.09×
18Georgia~400K1.07×
19New Hampshire~50K1.07×
20Colorado~200K1.06×
21Washington~200K1.02×
22Rhode Island~40K1.02×
23Louisiana~100K1.01×
24Nevada~100K0.98×
25Missouri~200K0.96×
26North Carolina~300K0.95×
27Pennsylvania~400K0.94×
28Ohio~300K0.94×
29Minnesota~200K0.94×
30Utah~100K0.93×
31Oregon~100K0.90×
32Kansas~80K0.90×
33Nebraska~50K0.89×
34Vermont~20K0.89×
35Arizona~200K0.88×
36Wisconsin~100K0.83×
37Maine~30K0.81×
38Kentucky~100K0.80×
39Hawaii~40K0.80×
40South Carolina~100K0.78×
41Arkansas~70K0.77×
42Idaho~40K0.76×
43South Dakota~20K0.76×
44Alaska~20K0.76×
45Oklahoma~90K0.70×
46Montana~20K0.70×
47Alabama~100K0.69×
48North Dakota~20K0.69×
49Mississippi~60K0.59×
50West Virginia~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Milan, United States
0.56×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milan audience
#·InterestCategoryAffinity×
01Vivienne WestwoodFashion & Accessoires11.75×
02Miu MiuFashion & Accessoires10.29×
03Rhianna (singer)Music & Radio7.82×
04GivenchyFashion & Accessoires6.63×
05BurberryFashion & Accessoires6.20×
06VersaceFashion & Accessoires5.65×
07HermèsFashion & Accessoires5.61×
08BalenciagaFashion & Accessoires5.57×
09Expensive TasteBusiness & Career4.68×
10Macy'sShopping4.58×
11CoachFashion & Accessoires4.14×
12Bloomingdale'sShopping3.90×
13Designer clothingFashion & Accessoires3.90×
14Louis VuittonFashion & Accessoires3.59×
15NBA playoffsSports3.26×
16Texas RoadhouseFood & Beverages2.55×
17JewelryFashion & Accessoires2.08×
18Luxury goodsFashion & Accessoires2.05×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milan audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.51×
Luxury OrientationPREMIUM2.51×
Quality AwarenessPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milan audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
SpiritualityBALANCE0.69×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milan have in United States?

Milan has an estimated audience of 11,521,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Milan fans?

59.4% of Milan fans are female, 40.6% are male, with an average age of 37.4 years.

03

Which brands do Milan fans like most?

Milan fans show strongest brand affinity for Macy's (4.58×), Rhianna (singer) (7.82×), and Vivienne Westwood (11.75×) over the country average.

04

Where do Milan fans live in United States?

Milan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Milan fans also like?

Beyond Milan itself, the audience over-indexes on Rhianna (singer) (7.82×), Vivienne Westwood (11.75×), Beauty (1.75×), and Miu Miu (10.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Milan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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