Hermès Audience in United States

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Hermès has an estimated audience of 11,828,346 people in United States. 65.8% are female, 34.2% are male, average age 35.3. Top regions: California, New York, Florida. Top brand affinities: Coach, Macy's, Beauty, Men's clothing, Shoes.

The average Hermès fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Coach, Macy's, Beauty, with strongest over-indexing on Coach (8.58× the country average). Demographically, the Hermès audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Hermès fans

Demographic split for Hermès audience in United States
MetricValue
Female65.8%
Male34.2%
Average age35.3
Estimated audience size11,828,346

Audience persona

The typical Hermès fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Top regions in United States

Top regions ranked by reach for Hermès in United States
RegionReachAffinity
California2,907,0162.23×
New York1,893,8182.87×
Florida1,319,3611.65×
Texas1,280,9131.26×
New Jersey659,0882.19×
Illinois481,2751.22×
Georgia432,2421.19×
Pennsylvania417,7281.05×
Massachusetts360,4921.55×
Virginia344,0801.19×
Washington332,8331.4×
North Carolina295,0090.83×
Ohio283,4740.78×
Michigan273,8910.89×
Maryland232,4571.14×
Arizona217,7400.9×
Nevada214,8631.88×
Tennessee182,8140.77×
Colorado170,3580.91×
Hawaii170,1613.35×
Connecticut162,5701.37×
Oregon145,9891.08×
Indiana144,3370.67×
South Carolina130,0490.73×
Missouri124,6120.65×
Alabama119,8550.73×
Louisiana115,5180.76×
Minnesota106,7010.63×
Wisconsin100,9270.57×
Kentucky91,3300.62×
Oklahoma90,3470.69×
Utah81,5450.77×
Washington, District of Columbia69,4651.95×
Arkansas59,3080.61×
Mississippi58,5430.6×
Kansas54,8210.59×
Iowa48,3270.5×
Rhode Island34,2360.91×
New Mexico34,0270.57×
New Hampshire33,8830.73×
Idaho32,2980.54×
Nebraska31,1270.52×
Delaware30,6600.94×
West Virginia26,8360.49×
Maine24,0690.57×
Montana15,6000.48×
Alaska15,1670.6×
North Dakota11,8740.49×
Vermont11,7110.56×
South Dakota10,5020.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hermès audience
BrandAffinityCategory
Coach8.58×Fashion & Accessoires
Macy's3.88×Shopping
Beauty1.75×Beauty & Wellness
Men's clothing2.84×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Lanvin (clothing)9.76×Fashion & Accessoires
David Yurman7.12×Fashion & Accessoires
Fashion design2.62×Business & Career
Jewelry2.01×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.78×Internet & Social Media
Gucci4.27×Fashion & Accessoires
Woman2×Kids & Family
Van Cleef & Arpels11.66×Fashion & Accessoires
Luxury goods2.05×Fashion & Accessoires
Louis Vuitton3.4×Fashion & Accessoires
Bottega Veneta7.74×Fashion & Accessoires
Euphoria1.62×Movies & TV
Tory Burch4.41×Fashion & Accessoires
Balenciaga4.98×Fashion & Accessoires
The RealReal8.91×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hermès audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
Design AffinityPREMIUM2.08
IndulgenceJOY1.91
LGBTQ+ IdentityOPEN1.65
SustainabilityBALANCE1.63
Quality AwarenessPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Hermès
CountryShare
Japan11.9%
Germany11.7%
United States11.6%

See Hermès audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Hermès have in United States?

Hermès has an estimated audience of 11,828,346 people in United States, concentrated in California and New York.

What is the gender split and age of Hermès fans?

65.8% of Hermès fans are female, 34.2% are male, with an average age of 35.3 years.

Which brands do Hermès fans like most?

Hermès fans show strongest brand affinity for Coach (8.58×), Macy's (3.88×), and Beauty (1.75×) over the country average.

Where do Hermès fans live in United States?

Hermès fans in United States are most concentrated in California (reach 2,907,016), New York (reach 1,893,818), and Florida (reach 1,319,361). These three regions account for the largest share of the active audience.

What other brands do Hermès fans also like?

Beyond Hermès itself, the audience over-indexes on Macy's (3.88×), Beauty (1.75×), Men's clothing (2.84×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hermès. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.