A data profile of the people who buy, follow and care about Hermès in United Kingdom — modelled from more than twelve digital signal sources. Hermès has an estimated audience of 3,503,747 people in United Kingdom.
The average Hermès fan in United Kingdom is 39.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Anthropologie, H&M, Burberry, with strongest over-indexing on Anthropologie (5.47× the country average).
Demographically, the Hermès audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hermès fan in United Kingdom is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Anthropologie.
The key figures that characterise the Hermès profile in United Kingdom.
65.8% are female, 34.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.5 |
| Estimated audience size | 3,503,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Hermès audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 11.9% |
| Germany | 11.8% |
| United States | 11.5% |
Where the Hermès audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 2.20× | |
| 02 | Scotland | ~400K | 1.19× | |
| 03 | East Midlands | ~300K | 1.19× | |
| 04 | North West | ~400K | 1.15× | |
| 05 | England | ~2.5M | 1.04× | |
| 06 | East of England | ~300K | 0.96× | |
| 07 | South East | ~400K | 0.89× | |
| 08 | Wales | ~200K | 0.81× | |
| 09 | Northern Ireland | ~90K | 0.80× | |
| 10 | South West | ~200K | 0.74× | |
| 11 | Yorkshire and the Humber | ~200K | 0.63× | |
| 12 | West Midlands | ~90K | 0.63× | |
| 13 | North East | ~80K | 0.62× |
The strongest cross-interests of the Hermès audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropologie | Shopping | 5.47× | ||
| 02 | Fendi | Fashion & Accessoires | 4.43× | ||
| 03 | Burberry | Fashion & Accessoires | 3.99× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 3.83× | ||
| 05 | Prada | Fashion & Accessoires | 3.40× | ||
| 06 | Ralph Lauren | Fashion & Accessoires | 3.31× | ||
| 07 | Chanel | Fashion & Accessoires | 2.99× | ||
| 08 | Gucci | Fashion & Accessoires | 2.89× | ||
| 09 | Sunglasses | Fashion & Accessoires | 2.56× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 2.51× | ||
| 11 | Handbags | Fashion & Accessoires | 2.13× | ||
| 12 | Harrods | Shopping | 2.11× | ||
| 13 | Debenhams | Fashion & Accessoires | 2.07× | ||
| 14 | H&M | Shopping | 2.04× | ||
| 15 | Undergarment | Fashion & Accessoires | 1.88× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.71× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.64× | ||
| 18 | Parenting | Kids & Family | 1.58× | ||
| 19 | Marks & Spencer | Shopping | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.55× | |
| Creativity | OPEN | 1.43× | |
| Luxury Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.42× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.57× |
Hermès's target market in United Kingdom covers an estimated 3,503,747 people, concentrated in England and Greater London.
65.8% of the Hermès audience are female, 34.2% are male, with an average age of 39.5 years.
Hermès fans show strongest brand affinity for Anthropologie (5.47×), H&M (2.04×), and Burberry (3.99×) over the country average.
Hermès fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~1M), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hermès itself, the audience over-indexes on H&M (2.04×), Burberry (3.99×), Harrods (2.11×), and Sunglasses (2.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hermès. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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