A data profile of the people who buy, follow and care about Parenting in United Kingdom — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 16,925,428 people in United Kingdom.
The average Parenting fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Personal care, Lidl, Primark, with strongest over-indexing on Personal care (1.7× the country average).
Demographically, the Parenting audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Parenting fan in United Kingdom is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Personal care.
The key figures that characterise the Parenting profile in United Kingdom.
68.2% are female, 31.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.4 |
| Estimated audience size | 16,925,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Parenting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
Where the Parenting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.62× | |
| 02 | Yorkshire and the Humber | ~2M | 1.42× | |
| 03 | Northern Ireland | ~600K | 1.09× | |
| 04 | Scotland | ~1.5M | 1.01× | |
| 05 | North East | ~700K | 1.01× | |
| 06 | East of England | ~1.5M | 0.95× | |
| 07 | Wales | ~900K | 0.95× | |
| 08 | England | ~13M | 0.92× | |
| 09 | South East | ~2M | 0.90× | |
| 10 | South West | ~1M | 0.87× | |
| 11 | East Midlands | ~1M | 0.80× | |
| 12 | North West | ~900K | 0.52× |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.36× | ||
| 02 | Calvin Klein | Fashion & Accessoires | 2.24× | ||
| 03 | Drinking establishment | Food & Beverages | 2.15× | ||
| 04 | Child care | Kids & Family | 2.13× | ||
| 05 | Kitchenware | Home & Garden | 2.06× | ||
| 06 | Flower bouquet | Home & Garden | 2.04× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.94× | ||
| 08 | High-net-worth individual | Business & Career | 1.85× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.72× | ||
| 10 | Personal care | Health | 1.70× | ||
| 11 | Trivago | Travel & Leisure | 1.62× | ||
| 12 | Ryanair | Travel & Leisure | 1.59× | ||
| 13 | Philanthropy | Arts & Culture | 1.59× | ||
| 14 | First-time buyer | Shopping | 1.59× | ||
| 15 | Zoo | Kids & Family | 1.59× | ||
| 16 | Primark | Shopping | 1.56× | ||
| 17 | Renovation | Home & Garden | 1.54× | ||
| 18 | Lidl | Shopping | 1.53× | ||
| 19 | Pharmacy | Business & Career | 1.53× | ||
| 20 | Lego | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.35× | |
| Family Orientation | CONSERVATISM | 1.32× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Social Media Usage | JOY | 1.01× |
Parenting has an estimated audience of 16,925,428 people in United Kingdom, concentrated in England and South East.
68.2% of Parenting fans are female, 31.8% are male, with an average age of 44.4 years.
Parenting fans show strongest brand affinity for Personal care (1.7×), Lidl (1.53×), and Primark (1.56×) over the country average.
Parenting fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Parenting itself, the audience over-indexes on Lidl (1.53×), Primark (1.56×), Ryanair (1.59×), and Children's clothing (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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