A data profile of the people who buy, follow and care about Parenting in Canada — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 7,798,365 people in Canada.
The average Parenting fan in Canada is 42.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include TMZ, Taylor Swift, Child care, with strongest over-indexing on TMZ (1.88× the country average).
Demographically, the Parenting audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Parenting fan in Canada is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for TMZ.
The key figures that characterise the Parenting profile in Canada.
62.7% are female, 37.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.3 |
| Estimated audience size | 7,798,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Parenting audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
Where the Parenting audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.43× | |
| 02 | Alberta | ~1.5M | 1.34× | |
| 03 | British Columbia | ~1.5M | 1.18× | |
| 04 | Saskatchewan | ~300K | 1.09× | |
| 05 | Manitoba | ~300K | 1.07× | |
| 06 | Nova Scotia | ~200K | 1.01× | |
| 07 | Prince Edward Island | ~40K | 0.96× | |
| 08 | New Brunswick | ~200K | 0.95× | |
| 09 | Newfoundland and Labrador | ~100K | 0.87× | |
| 10 | Quebec | ~1M | 0.52× |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 2.19× | ||
| 02 | Child care | Kids & Family | 2.18× | ||
| 03 | Diaper | Kids & Family | 1.92× | ||
| 04 | TMZ | Internet & Social Media | 1.88× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.83× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 1.72× | ||
| 07 | Children's literature | Literature | 1.72× | ||
| 08 | Kate Hudson | Movies & TV | 1.71× | ||
| 09 | Christmas market | Food & Beverages | 1.68× | ||
| 10 | Mineral water | Food & Beverages | 1.67× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.60× | ||
| 12 | Microwave oven | Home & Garden | 1.59× | ||
| 13 | Bored Panda | Internet & Social Media | 1.58× | ||
| 14 | Jessica Alba | Movies & TV | 1.58× | ||
| 15 | Bohemianism | Fashion & Accessoires | 1.57× | ||
| 16 | Day spa | Beauty & Wellness | 1.54× | ||
| 17 | Etsy | Fashion & Accessoires | 1.53× | ||
| 18 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 19 | Cupcake | Food & Beverages | 1.52× | ||
| 20 | Taylor Swift | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.63× | |
| Indulgence | JOY | 1.30× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Spirituality | BALANCE | 0.97× |
Parenting has an estimated audience of 7,798,365 people in Canada, concentrated in Ontario and British Columbia.
62.7% of Parenting fans are female, 37.3% are male, with an average age of 42.3 years.
Parenting fans show strongest brand affinity for TMZ (1.88×), Taylor Swift (1.51×), and Child care (2.18×) over the country average.
Parenting fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Parenting itself, the audience over-indexes on Taylor Swift (1.51×), Child care (2.18×), Children's clothing (1.83×), and Etsy (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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