Parenting Audience in Canada
Parenting has an estimated audience of 7,798,365 people in Canada. 62.7% are female, 37.3% are male, average age 42.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: TMZ, Taylor Swift, Child care, Children's clothing, Etsy.
The average Parenting fan in Canada is 42.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include TMZ, Taylor Swift, Child care, with strongest over-indexing on TMZ (1.88× the country average). Demographically, the Parenting audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parenting fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.3 |
| Estimated audience size | 7,798,365 |
Audience persona
The typical Parenting fan in Canada is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for TMZ.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,672,598 | 1.43× |
| British Columbia | 1,375,633 | 1.18× |
| Alberta | 1,287,562 | 1.34× |
| Quebec | 963,918 | 0.52× |
| Manitoba | 312,625 | 1.07× |
| Saskatchewan | 268,286 | 1.09× |
| Nova Scotia | 234,165 | 1.01× |
| New Brunswick | 170,911 | 0.95× |
| Newfoundland and Labrador | 103,669 | 0.87× |
| Prince Edward Island | 36,757 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 1.88× | Internet & Social Media |
| Taylor Swift | 1.51× | Music & Radio |
| Child care | 2.18× | Kids & Family |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Etsy | 1.53× | Fashion & Accessoires |
| Millie Bobby Brown | 1.6× | Movies & TV |
| Cupcake | 1.52× | Food & Beverages |
| Microwave oven | 1.59× | Home & Garden |
| Meghan Markle | 1.72× | Fashion & Accessoires |
| Pampers | 2.19× | Kids & Family |
| Non-alcoholic beverage | 1.53× | Food & Beverages |
| Bored Panda | 1.58× | Internet & Social Media |
| Bohemianism | 1.57× | Fashion & Accessoires |
| Diaper | 1.92× | Kids & Family |
| Day spa | 1.54× | Beauty & Wellness |
| Mineral water | 1.67× | Food & Beverages |
| Christmas market | 1.68× | Food & Beverages |
| Jessica Alba | 1.58× | Movies & TV |
| Children's literature | 1.72× | Literature |
| Kate Hudson | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
See Parenting audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Parenting have in Canada?
Parenting has an estimated audience of 7,798,365 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Parenting fans?
62.7% of Parenting fans are female, 37.3% are male, with an average age of 42.3 years.
Which brands do Parenting fans like most?
Parenting fans show strongest brand affinity for TMZ (1.88×), Taylor Swift (1.51×), and Child care (2.18×) over the country average.
Where do Parenting fans live in Canada?
Parenting fans in Canada are most concentrated in Ontario (reach 4,672,598), British Columbia (reach 1,375,633), and Alberta (reach 1,287,562). These three regions account for the largest share of the active audience.
What other brands do Parenting fans also like?
Beyond Parenting itself, the audience over-indexes on Taylor Swift (1.51×), Child care (2.18×), Children's clothing (1.83×), and Etsy (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.