A data profile of the people who buy, follow and care about Parenting in Brazil — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 12,680,823 people in Brazil.
Parenting has an estimated audience of 12,680,823 people in Brazil. 73.7% are female, 26.3% are male, average age 42.2. Top brand affinities: Medicine, Shopping malls, Family, Personal care, Country music.
Top brand affinities include Medicine, Shopping malls, Family, with strongest over-indexing on Medicine (1.87× the country average).
Demographically, the Parenting audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Family Orientation.
The typical Parenting fan in Brazil is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Medicine.
The key figures that characterise the Parenting profile in Brazil.
73.7% are female, 26.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 42.2 |
| Estimated audience size | 12,680,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Parenting audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicine | Business & Career | 1.87× | ||
| 02 | Lojas Renner | Fashion & Accessoires | 1.87× | ||
| 03 | Hip hop music | Music & Radio | 1.84× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 05 | MSN | News | 1.79× | ||
| 06 | Shopping malls | Shopping | 1.78× | ||
| 07 | Personal care | Health | 1.75× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.73× | ||
| 09 | Country music | Music & Radio | 1.70× | ||
| 10 | College | Business & Career | 1.69× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.67× | ||
| 12 | Entrepreneurship | Business & Career | 1.62× | ||
| 13 | Furniture | Home & Garden | 1.62× | ||
| 14 | Fragrances | Beauty & Wellness | 1.62× | ||
| 15 | Family | Kids & Family | 1.59× | ||
| 16 | Jazz music | Music & Radio | 1.59× | ||
| 17 | Home improvement | Home & Garden | 1.57× | ||
| 18 | Wine | Food & Beverages | 1.56× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Soul music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Creativity | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.86× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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