Parenting Audience in Brazil
Parenting has an estimated audience of 12,680,823 people in Brazil. 73.7% are female, 26.3% are male, average age 42.2. Top brand affinities: Polo Ralph Lauren, Smart device, Family, Nature, WhatsApp.
Top brand affinities include Polo Ralph Lauren, Smart device, Family, with strongest over-indexing on Polo Ralph Lauren (19.58× the country average). Demographically, the Parenting audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Parenting fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 42.2 |
| Estimated audience size | 12,680,823 |
Audience persona
The typical Parenting fan in Brazil is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 19.58× | Fashion & Accessoires |
| Smart device | 8.32× | Technology & Electronics |
| Family | 1.73× | Kids & Family |
| Nature | 1.81× | Home & Garden |
| 1.6× | Internet & Social Media | |
| Preta Gil | 1.58× | Music & Radio |
| Children's clothing | 2.33× | Fashion & Accessoires |
| Child care | 2.67× | Kids & Family |
| Kitchen | 1.53× | Home & Garden |
| Hairstyle | 2.25× | Beauty & Wellness |
| 1.7× | Technology & Electronics | |
| Toys | 1.76× | Games |
| Electrolux | 2.03× | Home & Garden |
| Localiza | 1.91× | Cars & Mobility |
| Pizza | 1.71× | Food & Beverages |
| Spas | 1.61× | Beauty & Wellness |
| Dogs | 1.56× | Pets & Animals |
| Sport Club do Recife | 1.7× | Sports |
| Facial | 2.45× | Beauty & Wellness |
| Forró | 1.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Mindfulness | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.43 |
| Creativity | OPEN | 1.38 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
See Parenting audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.