Parenting Audience in United States

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Parenting has an estimated audience of 66,141,009 people in United States. 66.8% are female, 33.2% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Parenting fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.33× the country average). Demographically, the Parenting audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Parenting fans

Demographic split for Parenting audience in United States
MetricValue
Female66.8%
Male33.2%
Average age41.8
Estimated audience size66,141,009

Audience persona

The typical Parenting fan in United States is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Parenting in United States
RegionReachAffinity
California8,991,0811.24×
Texas6,577,1871.16×
Florida4,439,2520.99×
New York4,098,2791.11×
Georgia2,430,3291.19×
New Jersey2,239,2191.33×
Illinois2,234,2121.01×
Pennsylvania2,211,5840.99×
North Carolina2,143,8701.08×
Ohio2,022,0970.99×
Virginia1,907,7741.18×
Michigan1,768,4841.02×
Washington1,458,2151.1×
Tennessee1,427,1321.08×
Arizona1,397,7941.04×
Indiana1,300,1621.08×
Maryland1,291,6481.14×
Missouri1,102,0261.03×
Massachusetts1,100,8140.84×
South Carolina1,059,9261.07×
Colorado1,033,1060.99×
Louisiana969,5481.14×
Alabama966,0271.05×
Minnesota953,7761.01×
Oklahoma882,5711.2×
Wisconsin877,4560.88×
Oregon859,8561.13×
Kentucky844,1211.02×
Utah739,8361.25×
Mississippi629,4491.16×
Connecticut619,1880.93×
Nevada610,2360.95×
Kansas575,3831.1×
Arkansas566,0501.04×
Iowa537,6250.99×
New Mexico376,8771.14×
Idaho327,6130.99×
Nebraska324,7000.98×
West Virginia286,3600.93×
Hawaii231,7010.81×
New Hampshire198,3670.76×
Maine181,0030.76×
Washington, District of Columbia172,0140.87×
Rhode Island156,8390.74×
Delaware155,6430.85×
Alaska155,6091.1×
Montana146,3250.8×
North Dakota122,1590.9×
South Dakota119,1840.78×
Vermont78,2370.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parenting audience
BrandAffinityCategory
Capital One18.33×Business & Career
Google Maps16.46×Internet & Social Media
Indeed.com12.95×Business & Career
CarGurus16.52×Cars & Mobility
Circle K17.45×Shopping
Khan Academy19.74×Business & Career
Google News13.17×News
Diane Keaton13.84×Movies & TV
AccuWeather14.1×Home & Garden
Beetlejuice10.65×Movies & TV
DeviantArt15.36×Internet & Social Media
Billy Bob Thornton18.73×Movies & TV
Enterprise Rent-A-Car13.01×Cars & Mobility
Bruce Willis14.58×Movies & TV
ICloud18.54×Technology & Electronics
Aaron Rodgers12.44×Sports
Kendra Scott19.17×Fashion & Accessoires
Blake Lively16.64×Movies & TV
Demi Moore14.98×Movies & TV
Matthew McConaughey14.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parenting audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.79
ExtroversionTHRILL1.31
Family OrientationCONSERVATISM1.22
IndulgenceJOY1.2
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Parenting
CountryShare
United States19.5%
Japan6.8%
United Kingdom5.0%

See Parenting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Parenting have in United States?

Parenting has an estimated audience of 66,141,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Parenting fans?

66.8% of Parenting fans are female, 33.2% are male, with an average age of 41.8 years.

Which brands do Parenting fans like most?

Parenting fans show strongest brand affinity for Capital One (18.33×), Google Maps (16.46×), and Indeed.com (12.95×) over the country average.

Where do Parenting fans live in United States?

Parenting fans in United States are most concentrated in California (reach 8,991,081), Texas (reach 6,577,187), and Florida (reach 4,439,252). These three regions account for the largest share of the active audience.

What other brands do Parenting fans also like?

Beyond Parenting itself, the audience over-indexes on Google Maps (16.46×), Indeed.com (12.95×), CarGurus (16.52×), and Circle K (17.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.