Rascasse Audience Intelligence

Adoption Audience in United States

A data profile of the people who buy, follow and care about Adoption in United States — modelled from more than twelve digital signal sources. Adoption has an estimated audience of 23,928,544 people in United States.

#883among Topic in United States#44in Kids & Family

The average Adoption fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fatherhood, Infant, Motherhood, with strongest over-indexing on Fatherhood (2.33× the country average).

Demographically, the Adoption audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adoption fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Fatherhood.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adoption profile in United States.

Audience size
23.9M
in United States
Gender
70.4%♀
29.6% male
Age
41.8
average years
Country rank
#1299
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adoption fans

70.4% are female, 29.6% are male, average age 41.8.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Adoption audience in United States
MetricValue
Female70.4%
Male29.6%
Average age41.8
Estimated audience size23,928,544
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Adoption audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Adoption audience comes from United States.

Worldwide audience distribution share by country for Adoption
CountryShare
United States34.9%
Italy7.4%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adoption audience in United States is strongest.

Fig. 05

Top regions by affinity

Adoption fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K1.47×
02Mississippi~200K1.26×
03Louisiana~400K1.25×
04South Carolina~400K1.13×
05North Carolina~800K1.11×
06Oklahoma~300K1.11×
07Kentucky~300K1.10×
08Illinois~900K1.09×
09West Virginia~100K1.09×
10Texas~2M1.08×
11Alabama~400K1.08×
12Missouri~400K1.07×
13Arkansas~200K1.07×
14Georgia~800K1.06×
15Indiana~500K1.06×
16Pennsylvania~800K1.05×
17California~2.5M1.04×
18Iowa~200K1.04×
19Kansas~200K1.04×
20Arizona~500K1.03×
21Ohio~700K1.02×
22Virginia~600K1.02×
23Florida~1.5M1.01×
24Tennessee~500K1.01×
25Maryland~400K1.01×
26South Dakota~60K1.01×
27Michigan~600K1.00×
28Oregon~300K1.00×
29New Mexico~100K1.00×
30Wisconsin~400K0.99×
31North Dakota~50K0.99×
32Washington~500K0.98×
33Nebraska~100K0.97×
34Idaho~100K0.96×
35Delaware~60K0.96×
36Alaska~50K0.96×
37New York~1.5M0.94×
38New Jersey~600K0.94×
39Colorado~300K0.92×
40Minnesota~300K0.92×
41Connecticut~200K0.90×
42New Hampshire~80K0.90×
43Maine~80K0.88×
44Washington, District of Columbia~60K0.88×
45Utah~200K0.87×
46Hawaii~90K0.87×
47Montana~60K0.87×
48Rhode Island~70K0.86×
49Massachusetts~400K0.84×
50Vermont~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Adoption, United States
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adoption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adoption audience
#·InterestCategoryAffinity×
01SiblingKids & Family2.60×
02FatherhoodKids & Family2.33×
03InfantKids & Family2.13×
04MotherhoodKids & Family1.84×
05ParentKids & Family1.79×
06CBSMovies & TV1.73×
07ParentingKids & Family1.71×
08MammalPets & Animals1.69×
09ChildKids & Family1.67×
10PrintingTechnology & Electronics1.64×
11PsychologyBusiness & Career1.62×
12FriendshipKids & Family1.61×
13NBCMovies & TV1.58×
14SocietyPolitics & Society1.57×
15KnowledgeBusiness & Career1.56×
16PinterestInternet & Social Media1.55×
17LearningBusiness & Career1.55×
18HistoryLiterature1.54×
19BooksLiterature1.52×
20HappinessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adoption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adoption audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
Family OrientationCONSERVATISM1.41×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adoption audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adoption have in United States?

Adoption has an estimated audience of 23,928,544 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adoption fans?

70.4% of Adoption fans are female, 29.6% are male, with an average age of 41.8 years.

03

Which brands do Adoption fans like most?

Adoption fans show strongest brand affinity for Fatherhood (2.33×), Infant (2.13×), and Motherhood (1.84×) over the country average.

04

Where do Adoption fans live in United States?

Adoption fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Adoption fans also like?

Beyond Adoption itself, the audience over-indexes on Infant (2.13×), Motherhood (1.84×), Child (1.67×), and Sibling (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Adoption audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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