Adoption Audience in United States

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Adoption has an estimated audience of 23,928,544 people in United States. 70.4% are female, 29.6% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Fatherhood, Infant, Motherhood, Child, Sibling.

The average Adoption fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fatherhood, Infant, Motherhood, with strongest over-indexing on Fatherhood (2.33× the country average). Demographically, the Adoption audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Adoption fans

Demographic split for Adoption audience in United States
MetricValue
Female70.4%
Male29.6%
Average age41.8
Estimated audience size23,928,544

Audience persona

The typical Adoption fan in United States is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Fatherhood.

Top regions in United States

Top regions ranked by reach for Adoption in United States
RegionReachAffinity
California2,872,1251.09×
Texas2,295,4951.12×
Florida1,671,6121.03×
New York1,368,2601.02×
Illinois890,6151.12×
Pennsylvania886,8681.1×
Georgia815,2791.11×
North Carolina812,0011.13×
Ohio762,4951.03×
Michigan650,6201.04×
Virginia622,9141.07×
New Jersey582,4440.96×
Arizona509,9151.04×
Tennessee497,4231.04×
Washington490,9241.02×
Indiana459,8001.05×
Nevada419,4441.81×
South Carolina419,2351.16×
Maryland413,1901×
Massachusetts407,5290.86×
Missouri399,7361.04×
Alabama358,5311.07×
Colorado356,1930.94×
Louisiana355,6671.15×
Wisconsin333,3830.93×
Minnesota322,3940.94×
Kentucky320,4541.07×
Oregon292,5141.07×
Oklahoma286,2321.08×
Mississippi250,9471.27×
Connecticut213,8270.89×
Arkansas205,5011.04×
Iowa201,2821.02×
Kansas187,4340.99×
Utah185,0610.86×
New Mexico115,8070.97×
West Virginia113,0361.01×
Idaho112,2200.94×
Nebraska110,1890.92×
Hawaii85,0800.83×
New Hampshire76,2900.81×
Maine70,8620.83×
Washington, District of Columbia67,6790.94×
Delaware61,8480.94×
Rhode Island61,6960.81×
Montana51,3480.77×
South Dakota49,0260.89×
North Dakota44,1870.9×
Alaska42,3490.83×
Vermont28,9820.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adoption audience
BrandAffinityCategory
Fatherhood2.33×Kids & Family
Infant2.13×Kids & Family
Motherhood1.84×Kids & Family
Child1.67×Kids & Family
Sibling2.6×Kids & Family
Psychology1.62×Business & Career
Parent1.79×Kids & Family
Printing1.64×Technology & Electronics
NBC1.58×Movies & TV
Happiness1.51×Health
Books1.52×Literature
Pinterest1.55×Internet & Social Media
Society1.57×Politics & Society
Friendship1.61×Kids & Family
Mammal1.69×Pets & Animals
CBS1.73×Movies & TV
History1.54×Literature
Parenting1.71×Kids & Family
Learning1.55×Business & Career
Knowledge1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adoption audience
TraitClusterScore
ExtroversionTHRILL1.52
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.26
SpiritualityBALANCE1.21
IndividualismJOY1.21
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Adoption
CountryShare
United States34.9%
Italy7.4%
United Kingdom6.3%

See Adoption audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Adoption have in United States?

Adoption has an estimated audience of 23,928,544 people in United States, concentrated in California and Texas.

What is the gender split and age of Adoption fans?

70.4% of Adoption fans are female, 29.6% are male, with an average age of 41.8 years.

Which brands do Adoption fans like most?

Adoption fans show strongest brand affinity for Fatherhood (2.33×), Infant (2.13×), and Motherhood (1.84×) over the country average.

Where do Adoption fans live in United States?

Adoption fans in United States are most concentrated in California (reach 2,872,125), Texas (reach 2,295,495), and Florida (reach 1,671,612). These three regions account for the largest share of the active audience.

What other brands do Adoption fans also like?

Beyond Adoption itself, the audience over-indexes on Infant (2.13×), Motherhood (1.84×), Child (1.67×), and Sibling (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.