Fatherhood Audience in United States

Fatherhood logo

Fatherhood has an estimated audience of 66,194,096 people in United States. 59.8% are female, 40.2% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, MSN, Staples (Canada), Great Clips, Hobby Lobby.

The average Fatherhood fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, MSN, Staples (Canada), with strongest over-indexing on Kia Sportage (18.33× the country average). Demographically, the Fatherhood audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Record label

Demographics of Fatherhood fans

Demographic split for Fatherhood audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.0
Estimated audience size66,194,096

Audience persona

The typical Fatherhood fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Fatherhood in United States
RegionReachAffinity
Texas6,812,1361.2×
California6,419,7250.88×
Florida4,168,6230.93×
New York3,185,6810.86×
Georgia2,793,9111.37×
North Carolina2,288,4521.15×
Ohio2,261,4591.11×
Pennsylvania2,250,2901.01×
Illinois2,160,1910.98×
Michigan1,933,9691.12×
Virginia1,718,0671.07×
New Jersey1,517,6080.9×
Tennessee1,505,0331.13×
Maryland1,434,0921.26×
Arizona1,370,1151.01×
Indiana1,338,4491.11×
South Carolina1,300,8211.31×
Missouri1,245,9811.17×
Washington1,228,1170.92×
Louisiana1,219,5381.43×
Alabama1,135,1991.23×
Massachusetts1,131,8440.87×
Wisconsin989,3880.99×
Colorado922,8290.88×
Kentucky875,7571.06×
Minnesota872,7880.92×
Oklahoma864,9671.18×
Mississippi852,3361.56×
Arkansas684,0271.25×
Oregon677,1720.89×
Utah619,7421.05×
Connecticut619,2620.93×
Nevada567,6650.89×
Iowa534,0480.98×
Kansas521,5811×
Idaho341,2701.03×
New Mexico336,9581.02×
Nebraska314,8730.95×
West Virginia280,8660.91×
Hawaii219,0760.77×
New Hampshire199,7540.77×
Delaware176,9490.97×
Maine171,6120.72×
Montana159,4590.87×
Washington, District of Columbia156,6620.79×
Rhode Island150,5450.71×
South Dakota121,8520.8×
North Dakota113,7000.84×
Alaska112,1130.79×
Wyoming78,9230.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fatherhood audience
BrandAffinityCategory
Kia Sportage18.33×Cars & Mobility
MSN3.24×News
Staples (Canada)4.1×Business & Career
Great Clips3.55×Beauty & Wellness
Hobby Lobby2.24×Home & Garden
Family1.51×Kids & Family
Nature1.58×Home & Garden
Honda HR-V12.54×Cars & Mobility
Aldi1.9×Shopping
Best Buy1.73×Shopping
Google Flights2.44×Travel & Leisure
Scooby-Doo2.26×Movies & TV
Taco Bell1.69×Food & Beverages
Catherine O'Hara2.75×Movies & TV
Pre-school playgroup13.31×Kids & Family
Livemusic2.11×Music & Radio
Real property2.12×Home & Garden
Tattoos1.59×Fashion & Accessoires
Weddings1.54×Kids & Family
southwest airlines2.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fatherhood audience
TraitClusterScore
ExtroversionTHRILL1.39
Social Media UsageJOY1.03
IndulgenceJOY0.99
Family OrientationCONSERVATISM0.99
Price SensitivityPREMIUM0.99
Community OrientationOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Fatherhood
CountryShare
United States24.9%
United Kingdom4.8%
Japan3.8%

See Fatherhood audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Fatherhood have in United States?

Fatherhood has an estimated audience of 66,194,096 people in United States, concentrated in Texas and California.

What is the gender split and age of Fatherhood fans?

59.8% of Fatherhood fans are female, 40.2% are male, with an average age of 42.0 years.

Which brands do Fatherhood fans like most?

Fatherhood fans show strongest brand affinity for Kia Sportage (18.33×), MSN (3.24×), and Staples (Canada) (4.1×) over the country average.

Where do Fatherhood fans live in United States?

Fatherhood fans in United States are most concentrated in Texas (reach 6,812,136), California (reach 6,419,725), and Florida (reach 4,168,623). These three regions account for the largest share of the active audience.

What other brands do Fatherhood fans also like?

Beyond Fatherhood itself, the audience over-indexes on MSN (3.24×), Staples (Canada) (4.1×), Great Clips (3.55×), and Hobby Lobby (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.