A data profile of the people who buy, follow and care about Fatherhood in Italy — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 8,422,551 people in Italy.
Fatherhood has an estimated audience of 8,422,551 people in Italy. 65.9% are female, 34.1% are male, average age 44.4. Top brand affinities: Breastfeeding, Wikipedia, Volunteering, Deal of the day, Coop.
Top brand affinities include Breastfeeding, Wikipedia, Volunteering, with strongest over-indexing on Breastfeeding (5.45× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Fatherhood fan in Italy is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Breastfeeding.
The key figures that characterise the Fatherhood profile in Italy.
65.9% are female, 34.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.4 |
| Estimated audience size | 8,422,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Fatherhood audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 5.45× | ||
| 02 | Homeschooling | Politics & Society | 3.34× | ||
| 03 | Baby food | Kids & Family | 3.32× | ||
| 04 | New Testament | Politics & Society | 3.11× | ||
| 05 | Wikipedia | Internet & Social Media | 2.53× | ||
| 06 | Rose | Home & Garden | 2.28× | ||
| 07 | Flower bouquet | Home & Garden | 2.27× | ||
| 08 | Deal of the day | Shopping | 2.21× | ||
| 09 | Child care | Kids & Family | 2.21× | ||
| 10 | General practitioner | Health | 2.14× | ||
| 11 | Satire | Literature | 2.13× | ||
| 12 | Volunteering | Politics & Society | 2.10× | ||
| 13 | Expensive Taste | Business & Career | 1.87× | ||
| 14 | Adoption | Kids & Family | 1.87× | ||
| 15 | Genetics | Kids & Family | 1.83× | ||
| 16 | Coop | Food & Beverages | 1.78× | ||
| 17 | Mediaset | Technology & Electronics | 1.77× | ||
| 18 | Luxury yacht | Travel & Leisure | 1.70× | ||
| 19 | Modern architecture | Arts & Culture | 1.63× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Family Orientation | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.92× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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