Fatherhood Audience in Germany
Fatherhood has an estimated audience of 6,242,056 people in Germany. 65.3% are female, 34.7% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Stradivarius, Saving, Škoda Kodiaq, Figure painting (hobby).
The average Fatherhood fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Stradivarius, Saving, with strongest over-indexing on Home Office (1.7× the country average). Demographically, the Fatherhood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 38.5 |
| Estimated audience size | 6,242,056 |
Audience persona
The typical Fatherhood fan in Germany is more female, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,528,811 | 1.12× |
| Bayern | 1,014,856 | 1.01× |
| Baden-Württemberg | 885,767 | 1.04× |
| Niedersachsen | 650,336 | 1.07× |
| Hessen | 482,639 | 1.01× |
| Rheinland-Pfalz | 320,120 | 1.02× |
| Berlin | 311,202 | 1.12× |
| Schleswig-Holstein | 230,904 | 1.03× |
| Sachsen | 211,611 | 0.69× |
| Brandenburg | 194,401 | 1× |
| Sachsen-Anhalt | 174,782 | 1.08× |
| Thüringen | 148,069 | 0.93× |
| Hamburg | 146,080 | 1.04× |
| Mecklenburg-Vorpommern | 118,518 | 0.99× |
| Saarland | 69,761 | 0.91× |
| Bremen | 57,281 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.7× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.6× | Business & Career |
| Škoda Kodiaq | 2.13× | Cars & Mobility |
| Figure painting (hobby) | 3.63× | Arts & Culture |
| Corfu (regional unit) | 2.41× | Travel & Leisure |
| Home Delivery | 1.94× | Food & Beverages |
| Cachorro | 2.25× | Pets & Animals |
| Headhunters (film) | 2.97× | Movies & TV |
| Ipekyol | 2.35× | Shopping |
| Bank account | 1.61× | Business & Career |
| Keeper (password manager) | 2.3× | Technology & Electronics |
| Standing rib roast | 4× | Food & Beverages |
| Theocracy | 5.2× | Music & Radio |
| Golem | 1.6× | Technology & Electronics |
| Pantsuit | 3.2× | Fashion & Accessoires |
| Volvo V60 | 2.23× | Cars & Mobility |
| Phil Campbell (musician) | 2.44× | Music & Radio |
| Esra Erol | 2.48× | Movies & TV |
| The Hunt (2012 film) | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Family Orientation | CONSERVATISM | 1.29 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.19 |
| Sports Activity | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Fatherhood have in Germany?
Fatherhood has an estimated audience of 6,242,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fatherhood fans?
65.3% of Fatherhood fans are female, 34.7% are male, with an average age of 38.5 years.
Which brands do Fatherhood fans like most?
Fatherhood fans show strongest brand affinity for Home Office (1.7×), Stradivarius (1.97×), and Saving (1.6×) over the country average.
Where do Fatherhood fans live in Germany?
Fatherhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,528,811), Bayern (reach 1,014,856), and Baden-Württemberg (reach 885,767). These three regions account for the largest share of the active audience.
What other brands do Fatherhood fans also like?
Beyond Fatherhood itself, the audience over-indexes on Stradivarius (1.97×), Saving (1.6×), Škoda Kodiaq (2.13×), and Figure painting (hobby) (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.