Rascasse Audience Intelligence

Fatherhood Audience in Germany

A data profile of the people who buy, follow and care about Fatherhood in Germany — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 6,242,056 people in Germany.

#468among Topic in Germany#19in Kids & Family

The average Fatherhood fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Vacations, with strongest over-indexing on Nature (3.18× the country average).

Demographically, the Fatherhood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fatherhood fan in Germany is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Nature.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fatherhood profile in Germany.

Audience size
6.2M
in Germany
Gender
65.3%♀
34.7% male
Age
38.5
average years
Country rank
#757
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fatherhood fans

65.3% are female, 34.7% are male, average age 38.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Fatherhood audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age38.5
Estimated audience size6,242,056
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Fatherhood audience in Germany
Age bracketShare%
16-1916%
20-2923%
30-3926%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Fatherhood audience comes from Germany.

Worldwide audience distribution share by country for Fatherhood
CountryShare
United States24.9%
United Kingdom4.8%
Japan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fatherhood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fatherhood fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.06×
02Sachsen-Anhalt~200K1.06×
03Niedersachsen~600K1.05×
04Berlin~300K1.05×
05Brandenburg~200K1.05×
06Mecklenburg-Vorpommern~100K1.05×
07Hamburg~100K1.03×
08Bremen~50K1.03×
09Rheinland-Pfalz~300K1.02×
10Thüringen~200K1.02×
11Schleswig-Holstein~200K0.99×
12Baden-Württemberg~800K0.98×
13Bayern~1M0.96×
14Hessen~500K0.96×
15Saarland~70K0.95×
16Sachsen~300K0.92×
Fig. 06

Affinity by region

Affinity by region — Fatherhood, Germany
0.92×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fatherhood audience
#·InterestCategoryAffinity×
01HomeschoolingPolitics & Society5.05×
02Baby foodKids & Family3.31×
03PandoraFashion & Accessoires3.27×
04NatureHome & Garden3.18×
05VacationsTravel & Leisure3.14×
06KitchenHome & Garden2.96×
07Child developmentBusiness & Career2.74×
08FamilyKids & Family2.73×
09VolunteeringPolitics & Society2.68×
10HugendubelShopping2.11×
11EmailTechnology & Electronics2.03×
12German languagePolitics & Society1.81×
13AirbnbTravel & Leisure1.80×
14DeichmannShopping1.76×
15TagesschauMovies & TV1.68×
16Netto Marken-DiscountShopping1.66×
17Do it yourself (DIY)Home & Garden1.57×
18RossmannShopping1.57×
19GermanyTravel & Leisure1.52×
20IKEAHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fatherhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fatherhood audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.50×
DIY MentalityTHRILL1.34×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fatherhood audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.95×
Sports ActivityPOWER0.95×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fatherhood have in Germany?

Fatherhood has an estimated audience of 6,242,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fatherhood fans?

65.3% of Fatherhood fans are female, 34.7% are male, with an average age of 38.5 years.

03

Which brands do Fatherhood fans like most?

Fatherhood fans show strongest brand affinity for Nature (3.18×), Family (2.73×), and Vacations (3.14×) over the country average.

04

Where do Fatherhood fans live in Germany?

Fatherhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Fatherhood fans also like?

Beyond Fatherhood itself, the audience over-indexes on Family (2.73×), Vacations (3.14×), Kitchen (2.96×), and Germany (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Fatherhood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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