A data profile of the people who buy, follow and care about Fatherhood in Canada — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 6,435,520 people in Canada.
The average Fatherhood fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TMZ, Real property, Reddit, with strongest over-indexing on TMZ (1.65× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fatherhood fan in Canada is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for TMZ.
The key figures that characterise the Fatherhood profile in Canada.
58.3% are female, 41.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.2 |
| Estimated audience size | 6,435,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Fatherhood audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
Where the Fatherhood audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.28× | |
| 02 | Alberta | ~900K | 1.08× | |
| 03 | Saskatchewan | ~200K | 1.07× | |
| 04 | British Columbia | ~1M | 1.04× | |
| 05 | Manitoba | ~200K | 1.00× | |
| 06 | New Brunswick | ~100K | 0.98× | |
| 07 | Prince Edward Island | ~30K | 0.98× | |
| 08 | Quebec | ~1.5M | 0.97× | |
| 09 | Nova Scotia | ~200K | 0.97× | |
| 10 | Newfoundland and Labrador | ~90K | 0.94× |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 2.03× | ||
| 02 | Drew Barrymore | Movies & TV | 1.77× | ||
| 03 | Christian Bale | Movies & TV | 1.72× | ||
| 04 | Blanket | Home & Garden | 1.68× | ||
| 05 | TMZ | Internet & Social Media | 1.65× | ||
| 06 | John Travolta | Movies & TV | 1.65× | ||
| 07 | Real property | Home & Garden | 1.61× | ||
| 08 | Internet & Social Media | 1.60× | |||
| 09 | Pampers | Kids & Family | 1.57× | ||
| 10 | Microwave oven | Home & Garden | 1.54× | ||
| 11 | Hilary Duff | Movies & TV | 1.54× | ||
| 12 | Pressure washer | Home & Garden | 1.54× | ||
| 13 | Rotten Tomatoes | Movies & TV | 1.53× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 15 | Children's literature | Literature | 1.52× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.51× | ||
| 17 | CBS Sports | Movies & TV | 1.51× | ||
| 18 | Kate Hudson | Movies & TV | 1.51× | ||
| 19 | Jimmy Kimmel | Movies & TV | 1.50× | ||
| 20 | Crime fiction | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Fatherhood has an estimated audience of 6,435,520 people in Canada, concentrated in Ontario and Quebec.
58.3% of Fatherhood fans are female, 41.7% are male, with an average age of 42.2 years.
Fatherhood fans show strongest brand affinity for TMZ (1.65×), Real property (1.61×), and Reddit (1.6×) over the country average.
Fatherhood fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fatherhood itself, the audience over-indexes on Real property (1.61×), Reddit (1.6×), Jimmy Kimmel (1.5×), and Bored Panda (2.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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