Fatherhood Audience in Canada
Fatherhood has an estimated audience of 6,435,520 people in Canada. 58.3% are female, 41.7% are male, average age 42.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TMZ, Real property, Reddit, Bored Panda, Microwave oven.
The average Fatherhood fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TMZ, Real property, Reddit, with strongest over-indexing on TMZ (1.65× the country average). Demographically, the Fatherhood audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.2 |
| Estimated audience size | 6,435,520 |
Audience persona
The typical Fatherhood fan in Canada is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for TMZ.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,447,257 | 1.28× |
| Quebec | 1,487,971 | 0.97× |
| British Columbia | 1,000,712 | 1.04× |
| Alberta | 860,242 | 1.08× |
| Manitoba | 240,437 | 1.0× |
| Saskatchewan | 218,610 | 1.07× |
| Nova Scotia | 186,279 | 0.97× |
| New Brunswick | 146,255 | 0.98× |
| Newfoundland and Labrador | 92,350 | 0.94× |
| Prince Edward Island | 31,128 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 1.65× | Internet & Social Media |
| Real property | 1.61× | Home & Garden |
| 1.6× | Internet & Social Media | |
| Bored Panda | 2.03× | Internet & Social Media |
| Microwave oven | 1.54× | Home & Garden |
| Jimmy Kimmel | 1.5× | Movies & TV |
| Tabloid (newspaper format) | 1.51× | Literature |
| Blanket | 1.68× | Home & Garden |
| CBS Sports | 1.51× | Movies & TV |
| Crime fiction | 1.5× | Literature |
| Non-alcoholic beverage | 1.52× | Food & Beverages |
| Rotten Tomatoes | 1.53× | Movies & TV |
| Hilary Duff | 1.54× | Movies & TV |
| Drew Barrymore | 1.77× | Movies & TV |
| John Travolta | 1.65× | Movies & TV |
| Pampers | 1.57× | Kids & Family |
| Christian Bale | 1.72× | Movies & TV |
| Pressure washer | 1.54× | Home & Garden |
| Kevin Costner | 1.56× | Movies & TV |
| Children's literature | 1.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.25 |
| Individualism | JOY | 1.2 |
| Community Orientation | OPEN | 1.17 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Fatherhood have in Canada?
Fatherhood has an estimated audience of 6,435,520 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Fatherhood fans?
58.3% of Fatherhood fans are female, 41.7% are male, with an average age of 42.2 years.
Which brands do Fatherhood fans like most?
Fatherhood fans show strongest brand affinity for TMZ (1.65×), Real property (1.61×), and Reddit (1.6×) over the country average.
Where do Fatherhood fans live in Canada?
Fatherhood fans in Canada are most concentrated in Ontario (reach 3,447,257), Quebec (reach 1,487,971), and British Columbia (reach 1,000,712). These three regions account for the largest share of the active audience.
What other brands do Fatherhood fans also like?
Beyond Fatherhood itself, the audience over-indexes on Real property (1.61×), Reddit (1.6×), Bored Panda (2.03×), and Microwave oven (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.