A data profile of the people who buy, follow and care about Fatherhood in Mexico — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 6,552,773 people in Mexico.
Fatherhood has an estimated audience of 6,552,773 people in Mexico. 60.6% are female, 39.4% are male, average age 35.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (64.24× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Fatherhood fan in Mexico is more female, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Fatherhood profile in Mexico.
60.6% are female, 39.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.1 |
| Estimated audience size | 6,552,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Fatherhood audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 147.03× | ||
| 02 | Love & Sex | Kids & Family | 137.69× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 126.02× | ||
| 04 | Costa Rica | Travel & Leisure | 106.08× | ||
| 05 | Shopping and fashion | Shopping | 64.24× | ||
| 06 | Game consoles | Technology & Electronics | 46.74× | ||
| 07 | Catholic Church | Politics & Society | 32.34× | ||
| 08 | Sarcasm | Politics & Society | 29.46× | ||
| 09 | Dentistry | Business & Career | 25.25× | ||
| 10 | Travel agency | Travel & Leisure | 24.15× | ||
| 11 | Doctor of Medicine | Business & Career | 21.71× | ||
| 12 | Breastfeeding | Kids & Family | 21.05× | ||
| 13 | Freeware | Technology & Electronics | 20.82× | ||
| 14 | Mobile game | Games | 20.53× | ||
| 15 | General practitioner | Health | 19.49× | ||
| 16 | Public administration | Business & Career | 19.49× | ||
| 17 | Broadcasting of sports events | Movies & TV | 19.27× | ||
| 18 | Machu Picchu | Travel & Leisure | 17.72× | ||
| 19 | El País | News | 11.52× | ||
| 20 | Banana | Food & Beverages | 8.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.35× | |
| Travelling | THRILL | 6.91× | |
| Mindfulness | BALANCE | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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