Fatherhood Audience in Mexico
Fatherhood has an estimated audience of 6,552,773 people in Mexico. 60.6% are female, 39.4% are male, average age 35.1. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (64.24× the country average). Demographically, the Fatherhood audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.1 |
| Estimated audience size | 6,552,773 |
Audience persona
The typical Fatherhood fan in Mexico is more female, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Fatherhood fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 64.24× | Shopping |
| Costa Rica | 106.08× | Travel & Leisure |
| Love & Sex | 137.69× | Kids & Family |
| Valentine's Day | 147.03× | Kids & Family |
| Game consoles | 46.74× | Technology & Electronics |
| Exfoliation (cosmetology) | 126.02× | Beauty & Wellness |
| Catholic Church | 32.34× | Politics & Society |
| Sarcasm | 29.46× | Politics & Society |
| Mobile game | 20.53× | Games |
| Travel agency | 24.15× | Travel & Leisure |
| Dentistry | 25.25× | Business & Career |
| Freeware | 20.82× | Technology & Electronics |
| Breastfeeding | 21.05× | Kids & Family |
| Doctor of Medicine | 21.71× | Business & Career |
| Broadcasting of sports events | 19.27× | Movies & TV |
| General practitioner | 19.49× | Health |
| Public administration | 19.49× | Business & Career |
| Machu Picchu | 17.72× | Travel & Leisure |
| El País | 11.52× | News |
| Banana | 8.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.35 |
| Travelling | THRILL | 6.91 |
| Mindfulness | BALANCE | 2.27 |
| Risk Appetite | THRILL | 2.18 |
| Urban Lifestyle | OPEN | 1.5 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.