Fatherhood Audience in Mexico
Fatherhood has an estimated audience of 6,552,773 people in Mexico. 60.6% are female, 39.4% are male, average age 35.1. Top brand affinities: Breastfeeding, Dentistry, Sarcasm, Catholic Church, MSN.
Top brand affinities include Breastfeeding, Dentistry, Sarcasm, with strongest over-indexing on Breastfeeding (5.94× the country average). Demographically, the Fatherhood audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.1 |
| Estimated audience size | 6,552,773 |
Audience persona
The typical Fatherhood fan in Mexico is more female, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Breastfeeding.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Breastfeeding | 5.94× | Kids & Family |
| Dentistry | 4.5× | Business & Career |
| Sarcasm | 3.82× | Politics & Society |
| Catholic Church | 2.77× | Politics & Society |
| MSN | 2.89× | News |
| Public administration | 5.78× | Business & Career |
| Travel agency | 3.24× | Travel & Leisure |
| Live television | 5.41× | Movies & TV |
| Pedro Pascal | 2.98× | Movies & TV |
| Machu Picchu | 5× | Travel & Leisure |
| Civil service | 6.24× | Politics & Society |
| Game consoles | 2.24× | Technology & Electronics |
| Real estate broker | 4.5× | Home & Garden |
| Shellfish | 4.89× | Food & Beverages |
| Love & Sex | 4.33× | Kids & Family |
| Sexology | 3.26× | Kids & Family |
| Office 365 | 2.71× | Technology & Electronics |
| Essay | 5.63× | Literature |
| Fever | 5.21× | Health |
| Bullying awareness | 4.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.56 |
| Risk Appetite | THRILL | 2.16 |
| Travelling | THRILL | 1.36 |
| Spirituality | BALANCE | 1.32 |
| Extroversion | THRILL | 1.05 |
| Creativity | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.