Fatherhood Audience in Spain
Fatherhood has an estimated audience of 5,969,913 people in Spain. 67.4% are female, 32.6% are male, average age 45.8. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Family, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2.09× the country average). Demographically, the Fatherhood audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Kids & Family · Type: Topic
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.8 |
| Estimated audience size | 5,969,913 |
Audience persona
The typical Fatherhood fan in Spain is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Fatherhood fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.09× | Travel & Leisure |
| 2.2× | Internet & Social Media | |
| Volunteering | 3.83× | Politics & Society |
| Family | 1.64× | Kids & Family |
| Mango | 3.1× | Shopping |
| Hair conditioner | 3.94× | Beauty & Wellness |
| Aldi | 2.12× | Shopping |
| Livemusic | 3.02× | Music & Radio |
| IBEX 35 | 1.83× | Business & Career |
| Local food | 2.36× | Food & Beverages |
| Distilled beverage | 2.11× | Food & Beverages |
| Caixabank | 1.81× | Business & Career |
| Zara Home | 2.31× | Home & Garden |
| Spas | 1.56× | Beauty & Wellness |
| Julio Iglesias | 1.68× | Music & Radio |
| Real property | 2.22× | Home & Garden |
| Refrigerator | 2.46× | Home & Garden |
| Rayo Vallecano | 3.27× | Travel & Leisure |
| MSN | 1.73× | News |
| Baby food | 3.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.5 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Spirituality | BALANCE | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.