A data profile of the people who buy, follow and care about Fatherhood in Spain — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 5,969,913 people in Spain.
Fatherhood has an estimated audience of 5,969,913 people in Spain. 67.4% are female, 32.6% are male, average age 45.8. Top brand affinities: Iberia (airline), Rayo Vallecano, WhatsApp, Volunteering, Family.
Top brand affinities include Iberia (airline), Rayo Vallecano, WhatsApp, with strongest over-indexing on Iberia (airline) (2.09× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Fatherhood fan in Spain is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Fatherhood profile in Spain.
67.4% are female, 32.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 45.8 |
| Estimated audience size | 5,969,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Fatherhood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| United Kingdom | 4.9% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.94× | ||
| 02 | Volunteering | Politics & Society | 3.83× | ||
| 03 | Baby food | Kids & Family | 3.55× | ||
| 04 | Rayo Vallecano | Sports | 3.27× | ||
| 05 | Mango | Shopping | 3.10× | ||
| 06 | Livemusic | Music & Radio | 3.02× | ||
| 07 | Flower bouquet | Home & Garden | 2.85× | ||
| 08 | Refrigerator | Home & Garden | 2.46× | ||
| 09 | Local food | Food & Beverages | 2.36× | ||
| 10 | Zara Home | Home & Garden | 2.31× | ||
| 11 | Real property | Home & Garden | 2.22× | ||
| 12 | Internet & Social Media | 2.20× | |||
| 13 | Aldi | Shopping | 2.12× | ||
| 14 | Distilled beverage | Food & Beverages | 2.11× | ||
| 15 | Iberia (airline) | Travel & Leisure | 2.09× | ||
| 16 | IBEX 35 | Business & Career | 1.83× | ||
| 17 | Caixabank | Business & Career | 1.81× | ||
| 18 | Family | Kids & Family | 1.64× | ||
| 19 | Spas | Beauty & Wellness | 1.56× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.67× | |
| Community Orientation | OPEN | 1.50× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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