A data profile of the people who buy, follow and care about Fatherhood in Ireland — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 882,972 people in Ireland.
Fatherhood has an estimated audience of 882,972 people in Ireland. 72.2% are female, 27.8% are male, average age 42.5. Top brand affinities: Psychology, Spas, Desserts, Beaches, Hairstyle.
Top brand affinities include Psychology, Spas, Desserts, with strongest over-indexing on Psychology (1.51× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Fatherhood fan in Ireland is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Psychology.
The key figures that characterise the Fatherhood profile in Ireland.
72.2% are female, 27.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 42.5 |
| Estimated audience size | 882,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Fatherhood audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drawing | Home & Garden | 1.72× | ||
| 02 | Crossword | Games | 1.70× | ||
| 03 | Emmerdale | Movies & TV | 1.70× | ||
| 04 | Library | Literature | 1.70× | ||
| 05 | New Zealand | Travel & Leisure | 1.69× | ||
| 06 | Wedding dress | Fashion & Accessoires | 1.68× | ||
| 07 | Desserts | Food & Beverages | 1.65× | ||
| 08 | Self-esteem | Health | 1.65× | ||
| 09 | Bed frame | Home & Garden | 1.65× | ||
| 10 | Anthropology | Business & Career | 1.64× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 12 | Beaches | Travel & Leisure | 1.60× | ||
| 13 | Weather | Home & Garden | 1.60× | ||
| 14 | Movie theater | Movies & TV | 1.57× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 16 | Dinner | Food & Beverages | 1.52× | ||
| 17 | Hat | Fashion & Accessoires | 1.52× | ||
| 18 | Psychology | Business & Career | 1.51× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Community Orientation | OPEN | 1.35× | |
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Risk Appetite | THRILL | 0.93× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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