Fatherhood Audience in Brazil
Fatherhood has an estimated audience of 9,475,991 people in Brazil. 70.1% are female, 29.9% are male, average age 41.0. Top brand affinities: Polo Ralph Lauren, Smart device, Hairstyle, Preta Gil, Family.
Top brand affinities include Polo Ralph Lauren, Smart device, Hairstyle, with strongest over-indexing on Polo Ralph Lauren (18.84× the country average). Demographically, the Fatherhood audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Creativity.
Category: Kids & Family · Type: Topic · Subtype: Record label
Demographics of Fatherhood fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.0 |
| Estimated audience size | 9,475,991 |
Audience persona
The typical Fatherhood fan in Brazil is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 18.84× | Fashion & Accessoires |
| Smart device | 6.85× | Technology & Electronics |
| Hairstyle | 3.18× | Beauty & Wellness |
| Preta Gil | 1.85× | Music & Radio |
| Family | 1.73× | Kids & Family |
| Nature | 1.8× | Home & Garden |
| 1.68× | Internet & Social Media | |
| Facial | 3.1× | Beauty & Wellness |
| Kitchen | 1.6× | Home & Garden |
| Electrolux | 2.37× | Home & Garden |
| Social media | 1.52× | Business & Career |
| Toys | 1.96× | Games |
| Spas | 1.88× | Beauty & Wellness |
| Pizza | 1.96× | Food & Beverages |
| Dogs | 1.78× | Pets & Animals |
| Localiza | 2.04× | Cars & Mobility |
| Happiness | 1.63× | Health |
| 1.69× | Technology & Electronics | |
| Forró | 2.05× | Music & Radio |
| Telegram | 2.11× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.2 |
| Creativity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.1 |
| Design Affinity | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
See Fatherhood audiences in other countries
More Record label audiences in Brazil
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How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.