A data profile of the people who buy, follow and care about Fatherhood in Brazil — modelled from more than twelve digital signal sources. Fatherhood has an estimated audience of 9,475,991 people in Brazil.
Fatherhood has an estimated audience of 9,475,991 people in Brazil. 70.1% are female, 29.9% are male, average age 41.0. Top brand affinities: Instagram, Rock music, Country music, Shopping malls, Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.82× the country average).
Demographically, the Fatherhood audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Fatherhood fan in Brazil is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Fatherhood profile in Brazil.
70.1% are female, 29.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.0 |
| Estimated audience size | 9,475,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Fatherhood audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| Japan | 3.8% |
The strongest cross-interests of the Fatherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.14× | ||
| 02 | Rock music | Music & Radio | 1.91× | ||
| 03 | Pop music | Music & Radio | 1.90× | ||
| 04 | Hip hop music | Music & Radio | 1.88× | ||
| 05 | Internet & Social Media | 1.82× | |||
| 06 | Country music | Music & Radio | 1.80× | ||
| 07 | Shopping malls | Shopping | 1.78× | ||
| 08 | Medicine | Business & Career | 1.75× | ||
| 09 | Spas | Beauty & Wellness | 1.71× | ||
| 10 | Soul music | Music & Radio | 1.69× | ||
| 11 | MSN | News | 1.65× | ||
| 12 | Animated movies | Movies & TV | 1.63× | ||
| 13 | Action movies | Movies & TV | 1.61× | ||
| 14 | Jazz music | Music & Radio | 1.58× | ||
| 15 | Fragrances | Beauty & Wellness | 1.57× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 17 | Furniture | Home & Garden | 1.55× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | College | Business & Career | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.41× | |
| Creativity | OPEN | 1.33× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fatherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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