Hairstyle Audience in Brazil
Hairstyle has an estimated audience of 10,157,087 people in Brazil. 75.6% are female, 24.4% are male, average age 39.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Hair products, Barbie, Cosmetics, Beauty salons, Business.
The average Hairstyle fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Hair products, Barbie, Cosmetics, with strongest over-indexing on Hair products (2.39× the country average). Demographically, the Hairstyle audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyles
Demographics of Hairstyle fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 39.4 |
| Estimated audience size | 10,157,087 |
Audience persona
The typical Hairstyle fan in Brazil is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Hair products.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,219,998 | 0.84× |
| Minas Gerais | 898,070 | 0.85× |
| Rio de Janeiro | 836,952 | 0.88× |
| Bahia | 686,159 | 1.02× |
| Paraná | 607,990 | 0.98× |
| Pernambuco | 582,075 | 1.25× |
| Rio Grande do Sul | 514,455 | 0.86× |
| Ceará | 477,293 | 1.07× |
| Santa Catarina | 405,637 | 0.87× |
| Goiás | 377,892 | 0.97× |
| Pará | 338,164 | 1.02× |
| Maranhão | 250,769 | 0.99× |
| Amazonas | 223,156 | 1.27× |
| Paraíba | 223,007 | 1.09× |
| Rio Grande do Norte | 204,334 | 1.21× |
| Alagoas | 175,762 | 1.19× |
| Federal District | 155,954 | 0.92× |
| Espírito Santo | 155,285 | 0.73× |
| Piauí | 147,042 | 1.04× |
| Mato Grosso do Sul | 145,616 | 0.98× |
| Mato Grosso | 142,118 | 0.75× |
| Sergipe | 107,342 | 1.01× |
| Rondônia | 85,616 | 1.01× |
| Tocantins | 43,648 | 0.65× |
| Roraima | 41,434 | 1.45× |
| Acre | 37,356 | 1.06× |
| Amapá | 37,279 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair products | 2.39× | Beauty & Wellness |
| Barbie | 1.78× | Movies & TV |
| Cosmetics | 1.72× | Beauty & Wellness |
| Beauty salons | 2.04× | Beauty & Wellness |
| Business | 1.52× | Business & Career |
| Hair care | 2.63× | Beauty & Wellness |
| Spas | 2.16× | Beauty & Wellness |
| Family | 1.54× | Kids & Family |
| Medicine | 1.76× | Business & Career |
| Shopping malls | 1.68× | Shopping |
| Motherhood | 1.7× | Kids & Family |
| Quality of life | 1.57× | Health |
| Higher education | 1.64× | Business & Career |
| Self-esteem | 1.77× | Health |
| Painting | 1.88× | Arts & Culture |
| Fragrances | 1.7× | Beauty & Wellness |
| Chocolate | 1.79× | Food & Beverages |
| Jewelry | 1.71× | Fashion & Accessoires |
| Coffeehouses | 2.17× | Food & Beverages |
| Dresses | 1.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.64 |
| Creativity | OPEN | 1.63 |
| Price Sensitivity | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.42 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
See Hairstyle audiences in other countries
More Hairstyles audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Hairstyle have in Brazil?
Hairstyle has an estimated audience of 10,157,087 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Hairstyle fans?
75.6% of Hairstyle fans are female, 24.4% are male, with an average age of 39.4 years.
Which brands do Hairstyle fans like most?
Hairstyle fans show strongest brand affinity for Hair products (2.39×), Barbie (1.78×), and Cosmetics (1.72×) over the country average.
Where do Hairstyle fans live in Brazil?
Hairstyle fans in Brazil are most concentrated in São Paulo (reach 2,219,998), Minas Gerais (reach 898,070), and Rio de Janeiro (reach 836,952). These three regions account for the largest share of the active audience.
What other brands do Hairstyle fans also like?
Beyond Hairstyle itself, the audience over-indexes on Barbie (1.78×), Cosmetics (1.72×), Beauty salons (2.04×), and Business (1.52×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.