Painting Audience in Brazil
Painting has an estimated audience of 15,877,773 people in Brazil. 64.9% are female, 35.1% are male, average age 41.0. Top regions: São Paulo, Paraná, Minas Gerais.
The average Painting fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Minas Gerais. Demographically, the Painting audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 41.0 |
| Estimated audience size | 15,877,773 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,601,382 | 1.35× |
| Paraná | 1,645,951 | 1.7× |
| Minas Gerais | 1,516,002 | 0.92× |
| Rio Grande do Sul | 1,409,791 | 1.5× |
| Rio de Janeiro | 1,303,191 | 0.88× |
| Santa Catarina | 1,003,749 | 1.38× |
| Bahia | 778,215 | 0.74× |
| Pernambuco | 728,894 | 1× |
| Ceará | 700,966 | 1.01× |
| Goiás | 568,446 | 0.94× |
| Espírito Santo | 383,527 | 1.16× |
| Pará | 378,361 | 0.73× |
| Mato Grosso | 316,397 | 1.06× |
| Paraíba | 305,939 | 0.96× |
| Rio Grande do Norte | 296,306 | 1.12× |
| Maranhão | 268,441 | 0.68× |
| Federal District | 241,495 | 0.91× |
| Mato Grosso do Sul | 222,173 | 0.96× |
| Amazonas | 217,023 | 0.79× |
| Piauí | 195,973 | 0.89× |
| Alagoas | 195,604 | 0.84× |
| Sergipe | 154,459 | 0.93× |
| Rondônia | 135,020 | 1.02× |
| Tocantins | 86,449 | 0.82× |
| Acre | 58,139 | 1.05× |
| Amapá | 52,411 | 0.93× |
| Roraima | 32,202 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.07 |
| Creativity | OPEN | 2.04 |
| Design Affinity | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.66 |
| Need for Security | CONSERVATISM | 1.65 |
| Luxury Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.