Painting Audience in Germany
Painting has an estimated audience of 10,803,571 people in Germany. 61.7% are female, 38.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modern art, Self-love, Contemporary art, Illustration, Drawing.
The average Painting fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modern art, Self-love, Contemporary art, with strongest over-indexing on Modern art (1.91× the country average). Demographically, the Painting audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 37.7 |
| Estimated audience size | 10,803,571 |
Audience persona
The typical Painting fan in Germany is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Modern art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,218,366 | 0.94× |
| Bayern | 1,932,945 | 1.11× |
| Baden-Württemberg | 1,395,340 | 0.95× |
| Hessen | 1,043,385 | 1.27× |
| Niedersachsen | 1,024,508 | 0.98× |
| Berlin | 693,725 | 1.44× |
| Rheinland-Pfalz | 506,868 | 0.94× |
| Sachsen | 504,220 | 0.95× |
| Schleswig-Holstein | 379,993 | 0.98× |
| Brandenburg | 349,068 | 1.04× |
| Sachsen-Anhalt | 249,909 | 0.89× |
| Thüringen | 245,504 | 0.89× |
| Hamburg | 215,448 | 0.88× |
| Mecklenburg-Vorpommern | 203,729 | 0.99× |
| Saarland | 109,147 | 0.82× |
| Bremen | 86,412 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern art | 1.91× | Arts & Culture |
| Self-love | 1.54× | Health |
| Contemporary art | 1.73× | Arts & Culture |
| Illustration | 1.82× | Arts & Culture |
| Drawing | 1.75× | Home & Garden |
| Toddler | 1.51× | Kids & Family |
| Self-awareness | 1.5× | Health |
| Kitten | 1.59× | Pets & Animals |
| Communication design | 1.99× | Business & Career |
| Art exhibition | 1.84× | Arts & Culture |
| Handmade | 1.84× | Home & Garden |
| Fine art | 1.77× | Business & Career |
| Scooby-Doo | 2.13× | Movies & TV |
| Sewing | 1.55× | Home & Garden |
| Gift shop | 1.62× | Home & Garden |
| Watercolor painting | 2.04× | Arts & Culture |
| Decoration | 1.65× | Home & Garden |
| Maltese (dog) | 1.66× | Pets & Animals |
| Abstract art | 1.96× | Arts & Culture |
| KPop Demon Hunters | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Painting have in Germany?
Painting has an estimated audience of 10,803,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Painting fans?
61.7% of Painting fans are female, 38.3% are male, with an average age of 37.7 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for Modern art (1.91×), Self-love (1.54×), and Contemporary art (1.73×) over the country average.
Where do Painting fans live in Germany?
Painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,218,366), Bayern (reach 1,932,945), and Baden-Württemberg (reach 1,395,340). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on Self-love (1.54×), Contemporary art (1.73×), Illustration (1.82×), and Drawing (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.