Rascasse Audience Intelligence

Painting Audience in Germany

A data profile of the people who buy, follow and care about Painting in Germany — modelled from more than twelve digital signal sources. Painting has an estimated audience of 10,803,571 people in Germany.

#161among Topic in Germany#4in Arts & Culture

The average Painting fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Modern art, Self-love, Contemporary art, with strongest over-indexing on Modern art (1.91× the country average).

Demographically, the Painting audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Painting fan in Germany is more female, around 37.7 years old, with strong Creativity tendencies and a notable affinity for Modern art.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Painting profile in Germany.

Audience size
10.8M
in Germany
Gender
61.7%♀
38.3% male
Age
37.7
average years
Country rank
#279
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Painting fans

61.7% are female, 38.3% are male, average age 37.7.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Painting audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age37.7
Estimated audience size10,803,571
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Painting audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Painting audience comes from Germany.

Worldwide audience distribution share by country for Painting
CountryShare
United States20.2%
Japan5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Painting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Painting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~800K1.58×
02Hessen~1M1.19×
03Brandenburg~400K1.07×
04Bayern~2M1.05×
05Mecklenburg-Vorpommern~200K1.04×
06Bremen~90K0.99×
07Niedersachsen~1M0.97×
08Sachsen~500K0.97×
09Schleswig-Holstein~400K0.97×
10Sachsen-Anhalt~300K0.95×
11Nordrhein-Westfalen~2M0.91×
12Baden-Württemberg~1.5M0.91×
13Thüringen~200K0.91×
14Rheinland-Pfalz~500K0.89×
15Saarland~100K0.87×
16Hamburg~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Painting, Germany
0.85×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Painting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Painting audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV2.13×
02Watercolor paintingArts & Culture2.04×
03Communication designBusiness & Career1.99×
04Abstract artArts & Culture1.96×
05Modern artArts & Culture1.91×
06Art exhibitionArts & Culture1.84×
07HandmadeHome & Garden1.84×
08IllustrationArts & Culture1.82×
09Fine artBusiness & Career1.77×
10DrawingHome & Garden1.75×
11Contemporary artArts & Culture1.73×
12Maltese (dog)Pets & Animals1.66×
13DecorationHome & Garden1.65×
14Gift shopHome & Garden1.62×
15KPop Demon HuntersMovies & TV1.61×
16KittenPets & Animals1.59×
17SewingHome & Garden1.55×
18Self-loveHealth1.54×
19ToddlerKids & Family1.51×
20Self-awarenessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Painting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Painting audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.28×
ExtroversionTHRILL1.27×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Painting audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.84×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Painting have in Germany?

Painting has an estimated audience of 10,803,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Painting fans?

61.7% of Painting fans are female, 38.3% are male, with an average age of 37.7 years.

03

Which brands do Painting fans like most?

Painting fans show strongest brand affinity for Modern art (1.91×), Self-love (1.54×), and Contemporary art (1.73×) over the country average.

04

Where do Painting fans live in Germany?

Painting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Painting fans also like?

Beyond Painting itself, the audience over-indexes on Self-love (1.54×), Contemporary art (1.73×), Illustration (1.82×), and Drawing (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Painting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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