A data profile of the people who buy, follow and care about Painting in France — modelled from more than twelve digital signal sources. Painting has an estimated audience of 11,849,102 people in France.
The average Painting fan in France is 43.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Decoration, ICloud, Lionel Jospin, with strongest over-indexing on Decoration (1.68× the country average).
Demographically, the Painting audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Painting fan in France is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Decoration.
The key figures that characterise the Painting profile in France.
57.9% are female, 42.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 11,849,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Painting audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Painting audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~1.5M | 1.20× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.10× | |
| 03 | Occitanie | ~1M | 1.08× | |
| 04 | Île-de-France | ~2.5M | 1.07× | |
| 05 | Normandy | ~600K | 1.07× | |
| 06 | Grand Est | ~1M | 1.02× | |
| 07 | Nouvelle-Aquitaine | ~1M | 1.00× | |
| 08 | Centre-Val de Loire | ~400K | 1.00× | |
| 09 | Auvergne-Rhône-Alpes | ~1.5M | 0.97× | |
| 10 | Bourgogne-Franche-Comté | ~500K | 0.96× | |
| 11 | Brittany | ~600K | 0.95× | |
| 12 | Pays de la Loire | ~600K | 0.94× | |
| 13 | Corsica | ~50K | 0.78× |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gautier Capuçon | Music & Radio | 2.45× | ||
| 02 | Miou-Miou | Movies & TV | 2.39× | ||
| 03 | Christina Ricci | Movies & TV | 2.33× | ||
| 04 | Yves Saint Laurent (film) | Movies & TV | 1.99× | ||
| 05 | Gérard Jugnot | Movies & TV | 1.92× | ||
| 06 | Musée Jacquemart-André | Music & Radio | 1.86× | ||
| 07 | Handmade Crafts | Kids & Family | 1.83× | ||
| 08 | Lionel Jospin | Politics & Society | 1.81× | ||
| 09 | Isabelle Adjani | Movies & TV | 1.75× | ||
| 10 | Tabletop role-playing game | Games | 1.74× | ||
| 11 | ICloud | Technology & Electronics | 1.71× | ||
| 12 | Decoration | Home & Garden | 1.68× | ||
| 13 | Watercolor painting | Arts & Culture | 1.68× | ||
| 14 | Laetitia Casta | Movies & TV | 1.61× | ||
| 15 | Rhianna (singer) | Music & Radio | 1.60× | ||
| 16 | Oil painting | Arts & Culture | 1.60× | ||
| 17 | Digital illustration | Arts & Culture | 1.55× | ||
| 18 | Incendies | Movies & TV | 1.54× | ||
| 19 | Vanessa Bruno | Fashion & Accessoires | 1.53× | ||
| 20 | Laurent Voulzy | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.19× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.87× |
Painting has an estimated audience of 11,849,102 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.9% of Painting fans are female, 42.1% are male, with an average age of 43.1 years.
Painting fans show strongest brand affinity for Decoration (1.68×), ICloud (1.71×), and Lionel Jospin (1.81×) over the country average.
Painting fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Painting itself, the audience over-indexes on ICloud (1.71×), Lionel Jospin (1.81×), Musée Jacquemart-André (1.86×), and Watercolor painting (1.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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