Painting Audience in France
Painting has an estimated audience of 11,849,102 people in France. 57.9% are female, 42.1% are male, average age 43.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Decoration, ICloud, Lionel Jospin, Musée Jacquemart-André, Watercolor painting.
The average Painting fan in France is 43.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Decoration, ICloud, Lionel Jospin, with strongest over-indexing on Decoration (1.68× the country average). Demographically, the Painting audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Painting fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 43.1 |
| Estimated audience size | 11,849,102 |
Audience persona
The typical Painting fan in France is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Decoration.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,262,304 | 1.07× |
| Auvergne-Rhône-Alpes | 1,358,510 | 0.97× |
| Hauts-de-France | 1,262,997 | 1.21× |
| Occitanie | 1,111,643 | 1.09× |
| Nouvelle-Aquitaine | 1,046,477 | 1× |
| Grand Est | 978,240 | 1.02× |
| Provence-Alpes-Côte d'Azur | 972,405 | 1.11× |
| Normandy | 621,980 | 1.08× |
| Pays de la Loire | 620,033 | 0.94× |
| Brittany | 549,374 | 0.95× |
| Bourgogne-Franche-Comté | 459,739 | 0.96× |
| Centre-Val de Loire | 447,272 | 1× |
| Corsica | 35,267 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Decoration | 1.68× | Home & Garden |
| ICloud | 1.71× | Technology & Electronics |
| Lionel Jospin | 1.81× | Politics & Society |
| Musée Jacquemart-André | 1.86× | Music & Radio |
| Watercolor painting | 1.68× | Arts & Culture |
| Christina Ricci | 2.33× | Movies & TV |
| Rhianna (singer) | 1.6× | Music & Radio |
| Miou-Miou | 2.39× | Movies & TV |
| Yves Saint Laurent (film) | 1.99× | Movies & TV |
| Vanessa Bruno | 1.53× | Fashion & Accessoires |
| Oil painting | 1.6× | Arts & Culture |
| Digital illustration | 1.55× | Arts & Culture |
| Handmade Crafts | 1.83× | Kids & Family |
| Isabelle Adjani | 1.75× | Movies & TV |
| Gérard Jugnot | 1.92× | Movies & TV |
| Laetitia Casta | 1.61× | Movies & TV |
| David Hockney | 2.33× | Arts & Culture |
| Tabletop role-playing game | 1.74× | Games |
| Laurent Voulzy | 1.52× | Music & Radio |
| Paul (bakery) | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.08 |
| Mindfulness | BALANCE | 2.13 |
| Community Orientation | OPEN | 1.74 |
| Extroversion | THRILL | 1.6 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.3% |
| United Kingdom | 5.0% |
See Painting audiences in other countries
More Arts & Culture audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Painting have in France?
Painting has an estimated audience of 11,849,102 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Painting fans?
57.9% of Painting fans are female, 42.1% are male, with an average age of 43.1 years.
Which brands do Painting fans like most?
Painting fans show strongest brand affinity for Decoration (1.68×), ICloud (1.71×), and Lionel Jospin (1.81×) over the country average.
Where do Painting fans live in France?
Painting fans in France are most concentrated in Île-de-France (reach 2,262,304), Auvergne-Rhône-Alpes (reach 1,358,510), and Hauts-de-France (reach 1,262,997). These three regions account for the largest share of the active audience.
What other brands do Painting fans also like?
Beyond Painting itself, the audience over-indexes on ICloud (1.71×), Lionel Jospin (1.81×), Musée Jacquemart-André (1.86×), and Watercolor painting (1.68×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.