A data profile of the people who buy, follow and care about Oil painting in France — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 2,594,387 people in France.
The average Oil painting fan in France is 39.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include TikTok, Sports, Watercolor painting, with strongest over-indexing on TikTok (5.19× the country average).
Demographically, the Oil painting audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Oil painting fan in France is more female, around 39.9 years old, with strong Individualism tendencies and a notable affinity for TikTok.
The key figures that characterise the Oil painting profile in France.
64.1% are female, 35.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.9 |
| Estimated audience size | 2,594,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Oil painting audience comes from France.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
Where the Oil painting audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.41× | |
| 02 | Corsica | ~10K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 0.99× | |
| 04 | Occitanie | ~200K | 0.99× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 06 | Grand Est | ~200K | 0.97× | |
| 07 | Normandy | ~100K | 0.97× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 09 | Centre-Val de Loire | ~90K | 0.97× | |
| 10 | Pays de la Loire | ~100K | 0.95× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 12 | Brittany | ~100K | 0.94× | |
| 13 | Hauts-de-France | ~200K | 0.92× |
The strongest cross-interests of the Oil painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gerhard Richter | Arts & Culture | 18.46× | ||
| 02 | Portrait painting | Arts & Culture | 13.99× | ||
| 03 | Art Collecting | Arts & Culture | 10.48× | ||
| 04 | Art auction | Arts & Culture | 9.73× | ||
| 05 | Digital illustration | Arts & Culture | 9.64× | ||
| 06 | Watercolor painting | Arts & Culture | 9.58× | ||
| 07 | Abstract art | Arts & Culture | 8.16× | ||
| 08 | Discord | Internet & Social Media | 7.76× | ||
| 09 | Beetlejuice | Movies & TV | 7.04× | ||
| 10 | Anime convention | Literature | 6.11× | ||
| 11 | Anime and manga fandom | Literature | 5.36× | ||
| 12 | TikTok | Internet & Social Media | 5.19× | ||
| 13 | Art exhibition | Arts & Culture | 5.02× | ||
| 14 | Sports | Sports | 3.02× | ||
| 15 | Entertainment | Movies & TV | 2.49× | ||
| 16 | Reading | Literature | 2.49× | ||
| 17 | Design | Home & Garden | 2.42× | ||
| 18 | Consumer electronics | Technology & Electronics | 2.31× | ||
| 19 | Music | Business & Career | 2.10× | ||
| 20 | Food and drink | Food & Beverages | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.61× | |
| Mindfulness | BALANCE | 2.52× | |
| Travelling | THRILL | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.73× | |
| DIY Mentality | THRILL | 0.78× |
Oil painting has an estimated audience of 2,594,387 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
64.1% of Oil painting fans are female, 35.9% are male, with an average age of 39.9 years.
Oil painting fans show strongest brand affinity for TikTok (5.19×), Sports (3.02×), and Watercolor painting (9.58×) over the country average.
Oil painting fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Oil painting itself, the audience over-indexes on Sports (3.02×), Watercolor painting (9.58×), Abstract art (8.16×), and Digital illustration (9.64×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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