A data profile of the people who buy, follow and care about Oil painting in Italy — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 3,775,260 people in Italy.
The average Oil painting fan in Italy is 40.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Watercolor painting, Art exhibition, Portrait painting, with strongest over-indexing on Watercolor painting (5.67× the country average).
Demographically, the Oil painting audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Oil painting fan in Italy is more female, around 40.2 years old, with strong Individualism tendencies and a notable affinity for Watercolor painting.
The key figures that characterise the Oil painting profile in Italy.
61.3% are female, 38.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.2 |
| Estimated audience size | 3,775,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Oil painting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
Where the Oil painting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~300K | 1.11× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.08× | |
| 03 | Molise | ~20K | 1.04× | |
| 04 | Basilicata | ~40K | 1.03× | |
| 05 | Umbria | ~60K | 1.02× | |
| 06 | Aosta Valley | ~10K | 1.02× | |
| 07 | Sardinia | ~100K | 1.01× | |
| 08 | Abruzzo | ~80K | 1.00× | |
| 09 | Friuli-Venezia Giulia | ~70K | 1.00× | |
| 10 | Calabria | ~100K | 0.98× | |
| 11 | Liguria | ~100K | 0.98× | |
| 12 | Marche | ~90K | 0.98× | |
| 13 | Lazio | ~400K | 0.96× | |
| 14 | Veneto | ~300K | 0.95× | |
| 15 | Piedmont | ~300K | 0.95× | |
| 16 | Lombardy | ~600K | 0.94× | |
| 17 | Sicilia | ~300K | 0.93× | |
| 18 | Puglia | ~200K | 0.93× | |
| 19 | Campania | ~400K | 0.91× | |
| 20 | Emilia-Romagna | ~300K | 0.91× |
The strongest cross-interests of the Oil painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portrait painting | Arts & Culture | 7.93× | ||
| 02 | Watercolor painting | Arts & Culture | 5.67× | ||
| 03 | Acrylic paint | Arts & Culture | 5.35× | ||
| 04 | Digital illustration | Arts & Culture | 4.59× | ||
| 05 | Abstract art | Arts & Culture | 4.37× | ||
| 06 | Digital art | Arts & Culture | 4.02× | ||
| 07 | Paint | Home & Garden | 3.54× | ||
| 08 | Art exhibition | Arts & Culture | 3.39× | ||
| 09 | Anime convention | Literature | 3.31× | ||
| 10 | Lip gloss | Beauty & Wellness | 3.18× | ||
| 11 | Outdoor Photographer | Arts & Culture | 2.92× | ||
| 12 | Summer vacation | Travel & Leisure | 2.87× | ||
| 13 | Illustration | Arts & Culture | 2.56× | ||
| 14 | Drinking | Food & Beverages | 2.51× | ||
| 15 | Fashion show | Fashion & Accessoires | 2.42× | ||
| 16 | Contemporary art | Arts & Culture | 2.41× | ||
| 17 | Modern art | Arts & Culture | 2.38× | ||
| 18 | Art museum | Arts & Culture | 2.19× | ||
| 19 | TikTok | Internet & Social Media | 2.16× | ||
| 20 | Airbnb | Travel & Leisure | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.13× | |
| Mindfulness | BALANCE | 1.77× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.87× |
Oil painting has an estimated audience of 3,775,260 people in Italy, concentrated in Lombardy and Lazio.
61.3% of Oil painting fans are female, 38.7% are male, with an average age of 40.2 years.
Oil painting fans show strongest brand affinity for Watercolor painting (5.67×), Art exhibition (3.39×), and Portrait painting (7.93×) over the country average.
Oil painting fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Oil painting itself, the audience over-indexes on Art exhibition (3.39×), Portrait painting (7.93×), Abstract art (4.37×), and TikTok (2.16×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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