A data profile of the people who buy, follow and care about Oil painting in United Kingdom — modelled from more than twelve digital signal sources. Oil painting has an estimated audience of 3,557,632 people in United Kingdom.
The average Oil painting fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Digital illustration, Superman, Art exhibition, with strongest over-indexing on Digital illustration (9.27× the country average).
Demographically, the Oil painting audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Oil painting fan in United Kingdom is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Digital illustration.
The key figures that characterise the Oil painting profile in United Kingdom.
64.0% are female, 36.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.0 |
| Estimated audience size | 3,557,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Oil painting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 12.5% |
| China | 10.7% |
Where the Oil painting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.25× | |
| 02 | Yorkshire and the Humber | ~300K | 1.22× | |
| 03 | South East | ~500K | 1.14× | |
| 04 | East of England | ~400K | 1.14× | |
| 05 | England | ~2.5M | 1.04× | |
| 06 | Wales | ~200K | 1.03× | |
| 07 | Northern Ireland | ~100K | 1.01× | |
| 08 | North East | ~100K | 0.98× | |
| 09 | Scotland | ~300K | 0.92× | |
| 10 | South West | ~300K | 0.89× | |
| 11 | East Midlands | ~200K | 0.89× | |
| 12 | North West | ~300K | 0.68× |
The strongest cross-interests of the Oil painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sketchbook | Literature | 11.66× | ||
| 02 | Portrait painting | Arts & Culture | 10.22× | ||
| 03 | Digital illustration | Arts & Culture | 9.27× | ||
| 04 | Art Collecting | Arts & Culture | 9.24× | ||
| 05 | Contemporary art gallery | Arts & Culture | 7.36× | ||
| 06 | Illustrator | Business & Career | 7.29× | ||
| 07 | Digital art | Arts & Culture | 6.84× | ||
| 08 | Abstract art | Arts & Culture | 6.12× | ||
| 09 | Art exhibition | Arts & Culture | 5.50× | ||
| 10 | Watercolor painting | Arts & Culture | 5.38× | ||
| 11 | Anime convention | Literature | 5.34× | ||
| 12 | Handmade Crafts | Kids & Family | 5.10× | ||
| 13 | Fine-art photography | Technology & Electronics | 4.86× | ||
| 14 | Communication design | Business & Career | 4.82× | ||
| 15 | Street photography | Technology & Electronics | 4.81× | ||
| 16 | Conceptual art | Arts & Culture | 4.28× | ||
| 17 | Superman | Movies & TV | 3.59× | ||
| 18 | Contemporary art | Arts & Culture | 3.28× | ||
| 19 | Fine art | Business & Career | 2.94× | ||
| 20 | TikTok | Internet & Social Media | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.99× | |
| Design Affinity | PREMIUM | 1.78× | |
| Urban Lifestyle | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.73× |
Oil painting has an estimated audience of 3,557,632 people in United Kingdom, concentrated in England and South East.
64.0% of Oil painting fans are female, 36.0% are male, with an average age of 42.0 years.
Oil painting fans show strongest brand affinity for Digital illustration (9.27×), Superman (3.59×), and Art exhibition (5.5×) over the country average.
Oil painting fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Oil painting itself, the audience over-indexes on Superman (3.59×), Art exhibition (5.5×), Digital art (6.84×), and Abstract art (6.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Oil painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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