A data profile of the people who buy, follow and care about Anime convention in United Kingdom — modelled from more than twelve digital signal sources. Anime convention has an estimated audience of 3,598,901 people in United Kingdom.
The average Anime convention fan in United Kingdom is 32.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Millie Bobby Brown, Pokémon (video game series), Shopping and fashion, with strongest over-indexing on Millie Bobby Brown (6.93× the country average).
Demographically, the Anime convention audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Anime convention fan in United Kingdom is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Anime convention profile in United Kingdom.
42.9% are female, 57.1% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 32.0 |
| Estimated audience size | 3,598,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Anime convention audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| China | 18.6% |
| Japan | 16.8% |
Where the Anime convention audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.35× | |
| 02 | Greater London | ~500K | 1.16× | |
| 03 | North West | ~400K | 1.15× | |
| 04 | East Midlands | ~300K | 1.12× | |
| 05 | England | ~2.5M | 1.07× | |
| 06 | East of England | ~300K | 1.06× | |
| 07 | Northern Ireland | ~100K | 1.05× | |
| 08 | South East | ~500K | 0.95× | |
| 09 | South West | ~300K | 0.91× | |
| 10 | Scotland | ~300K | 0.87× | |
| 11 | North East | ~100K | 0.80× | |
| 12 | Yorkshire and the Humber | ~200K | 0.69× |
The strongest cross-interests of the Anime convention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 6.93× | ||
| 02 | Pokémon (video game series) | Games | 5.61× | ||
| 03 | Otaku | Literature | 5.03× | ||
| 04 | Action figure | Kids & Family | 4.56× | ||
| 05 | Anime and manga fandom | Literature | 3.86× | ||
| 06 | Pokémon | Games | 3.64× | ||
| 07 | Disneyland | Travel & Leisure | 3.14× | ||
| 08 | KPop Demon Hunters | Movies & TV | 2.63× | ||
| 09 | Superman | Movies & TV | 1.93× | ||
| 10 | TikTok | Internet & Social Media | 1.88× | ||
| 11 | Spotify | Internet & Social Media | 1.88× | ||
| 12 | Manchester City F.C. | Sports | 1.80× | ||
| 13 | Harry Potter | Movies & TV | 1.72× | ||
| 14 | FIFA World Cup 2026 | Sports | 1.68× | ||
| 15 | Video games | Games | 1.67× | ||
| 16 | YouTube | Movies & TV | 1.64× | ||
| 17 | Manchester United F.C. | Sports | 1.59× | ||
| 18 | FIFA World Cup | Sports | 1.56× | ||
| 19 | Shopping and fashion | Shopping | 1.54× | ||
| 20 | Halford | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Tradition | CONSERVATISM | 1.30× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Individualism | JOY | 0.82× |
Anime convention has an estimated audience of 3,598,901 people in United Kingdom, concentrated in England and Greater London.
42.9% of Anime convention fans are female, 57.1% are male, with an average age of 32.0 years.
Anime convention fans show strongest brand affinity for Millie Bobby Brown (6.93×), Pokémon (video game series) (5.61×), and Shopping and fashion (1.54×) over the country average.
Anime convention fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Anime convention itself, the audience over-indexes on Pokémon (video game series) (5.61×), Shopping and fashion (1.54×), FIFA World Cup 2026 (1.68×), and Action figure (4.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Anime convention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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