A data profile of the people who buy, follow and care about Action figure in United Kingdom — modelled from more than twelve digital signal sources. Action figure has an estimated audience of 3,888,987 people in United Kingdom.
The average Action figure fan in United Kingdom is 35.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Doctor Strange, Superman, Batman, with strongest over-indexing on Doctor Strange (14.72× the country average).
Demographically, the Action figure audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Action figure fan in United Kingdom is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Doctor Strange.
The key figures that characterise the Action figure profile in United Kingdom.
50.7% are female, 49.3% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.8 |
| Estimated audience size | 3,888,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Action figure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 18.1% |
| China | 13.3% |
Where the Action figure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.68× | |
| 02 | West Midlands | ~200K | 1.39× | |
| 03 | Wales | ~300K | 1.18× | |
| 04 | North East | ~200K | 1.18× | |
| 05 | Scotland | ~400K | 1.06× | |
| 06 | Northern Ireland | ~100K | 1.06× | |
| 07 | East Midlands | ~200K | 0.88× | |
| 08 | South West | ~300K | 0.81× | |
| 09 | South East | ~400K | 0.80× | |
| 10 | East of England | ~300K | 0.76× | |
| 11 | England | ~2.5M | 0.64× | |
| 12 | North West | ~300K | 0.64× |
The strongest cross-interests of the Action figure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ant-Man (film) | Movies & TV | 15.37× | ||
| 02 | Doctor Strange | Literature | 14.72× | ||
| 03 | Play-Doh | Kids & Family | 11.36× | ||
| 04 | Guardians of the Galaxy (film) | Movies & TV | 11.23× | ||
| 05 | Black Panther (comics) | Literature | 9.22× | ||
| 06 | Zootopia | Movies & TV | 9.07× | ||
| 07 | Graphic novel | Literature | 5.71× | ||
| 08 | Henry Cavill | Movies & TV | 5.29× | ||
| 09 | Legoland | Travel & Leisure | 4.59× | ||
| 10 | Anime convention | Literature | 4.56× | ||
| 11 | Millie Bobby Brown | Movies & TV | 4.31× | ||
| 12 | Robert Redford | Movies & TV | 4.23× | ||
| 13 | Pokémon | Games | 3.78× | ||
| 14 | Batman | Movies & TV | 3.61× | ||
| 15 | Superman | Movies & TV | 3.01× | ||
| 16 | Cineworld | Movies & TV | 2.27× | ||
| 17 | Donald Trump | Politics & Society | 2.09× | ||
| 18 | Harry Potter | Movies & TV | 2.08× | ||
| 19 | Fine art | Business & Career | 1.90× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Pet Ownership | JOY | 1.66× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Action figure has an estimated audience of 3,888,987 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
50.7% of Action figure fans are female, 49.3% are male, with an average age of 35.8 years.
Action figure fans show strongest brand affinity for Doctor Strange (14.72×), Superman (3.01×), and Batman (3.61×) over the country average.
Action figure fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Action figure itself, the audience over-indexes on Superman (3.01×), Batman (3.61×), Guardians of the Galaxy (film) (11.23×), and Zootopia (9.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Action figure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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