A data profile of the people who buy, follow and care about Pokémon in United Kingdom — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 4,363,264 people in United Kingdom.
The average Pokémon fan in United Kingdom is 32.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Pokémon (video game series), Superman, Anime convention, with strongest over-indexing on Pokémon (video game series) (15.38× the country average).
Demographically, the Pokémon audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pokémon fan in United Kingdom is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon (video game series).
The key figures that characterise the Pokémon profile in United Kingdom.
39.9% are female, 60.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 32.4 |
| Estimated audience size | 4,363,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Pokémon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
Where the Pokémon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~400K | 1.23× | |
| 02 | Wales | ~300K | 1.23× | |
| 03 | North West | ~500K | 1.18× | |
| 04 | South West | ~400K | 1.18× | |
| 05 | East of England | ~400K | 1.13× | |
| 06 | South East | ~600K | 1.10× | |
| 07 | Scotland | ~400K | 1.05× | |
| 08 | England | ~3.5M | 0.92× | |
| 09 | Greater London | ~500K | 0.87× | |
| 10 | Northern Ireland | ~100K | 0.83× | |
| 11 | North East | ~100K | 0.82× | |
| 12 | Yorkshire and the Humber | ~300K | 0.77× | |
| 13 | West Midlands | ~100K | 0.74× |
The strongest cross-interests of the Pokémon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pikachu | Games | 15.57× | ||
| 02 | Pokémon (video game series) | Games | 15.38× | ||
| 03 | Pokémon Trading Card Game | Games | 14.75× | ||
| 04 | Yu-Gi-Oh! | Literature | 13.48× | ||
| 05 | Crunchyroll | Games | 9.37× | ||
| 06 | Dragon Ball Z | Movies & TV | 7.72× | ||
| 07 | The Legend of Zelda | Games | 7.71× | ||
| 08 | Anime convention | Literature | 7.50× | ||
| 09 | Otaku | Literature | 6.98× | ||
| 10 | Japanese popular culture | Travel & Leisure | 6.56× | ||
| 11 | Tabletop role-playing game | Games | 6.40× | ||
| 12 | Anime and manga fandom | Literature | 6.07× | ||
| 13 | Manga | Literature | 4.23× | ||
| 14 | CeX (company) | Technology & Electronics | 3.76× | ||
| 15 | Superman | Movies & TV | 3.63× | ||
| 16 | Mobile game | Games | 2.96× | ||
| 17 | TikTok | Internet & Social Media | 2.49× | ||
| 18 | Harry Potter | Movies & TV | 2.23× | ||
| 19 | Video games | Games | 1.94× | ||
| 20 | Halford | Music & Radio | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Social Media Usage | JOY | 1.43× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Indulgence | JOY | 0.73× | |
| Tradition | CONSERVATISM | 0.76× |
Pokémon has an estimated audience of 4,363,264 people in United Kingdom, concentrated in England and South East.
39.9% of Pokémon fans are female, 60.1% are male, with an average age of 32.4 years.
Pokémon fans show strongest brand affinity for Pokémon (video game series) (15.38×), Superman (3.63×), and Anime convention (7.5×) over the country average.
Pokémon fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pokémon itself, the audience over-indexes on Superman (3.63×), Anime convention (7.5×), Anime and manga fandom (6.07×), and Pikachu (15.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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