Halford Audience in United Kingdom
Halford has an estimated audience of 27,175,038 people in United Kingdom. 30.1% are female, 69.9% are male, average age 42.4. Top brand affinities: Iron Maiden, Megadeth, Ozzy Osbourne, System of a Down, Drinking establishment.
Top brand affinities include Iron Maiden, Megadeth, Ozzy Osbourne, with strongest over-indexing on Iron Maiden (13.11× the country average). Demographically, the Halford audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Halford fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 42.4 |
| Estimated audience size | 27,175,038 |
Audience persona
The typical Halford fan in United Kingdom is more male, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Iron Maiden.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iron Maiden | 13.11× | Music & Radio |
| Megadeth | 26.76× | Music & Radio |
| Ozzy Osbourne | 6.99× | Music & Radio |
| System of a Down | 19.29× | Music & Radio |
| Drinking establishment | 6.02× | Food & Beverages |
| Motörhead | 14.9× | Music & Radio |
| Pantera | 23.1× | Music & Radio |
| Def Leppard | 12.45× | Music & Radio |
| Judas Priest | 20.46× | Music & Radio |
| Thrash metal | 9.34× | Music & Radio |
| Scorpions (band) | 12.42× | Music & Radio |
| Sports nutrition | 6.81× | Food & Beverages |
| Georgia O'Keeffe | 12.39× | Arts & Culture |
| Livemusic | 3.43× | Music & Radio |
| Linkin Park | 10.7× | Music & Radio |
| Diabetes mellitus awareness | 5.37× | Health |
| Rammstein | 16× | Music & Radio |
| Metal Hammer | 14.04× | Music & Radio |
| Wacken Open Air | 20.32× | Music & Radio |
| Black Sabbath | 7.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Tradition | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.23 |
| Quality Awareness | PREMIUM | 1.22 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 94.6% |
| Ireland | 2.9% |
| Netherlands | 1.0% |
See Halford audiences in other countries
More Metal audiences in United Kingdom
- Traitors (8,994,321)
- Seven Sisters (3,331,048)
- Avatar (2,982,710)
- Lizzy Borden (2,537,227)
- Atlas (1,670,063)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Halford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.