A data profile of the people who buy, follow and care about Halford in United Kingdom — modelled from more than twelve digital signal sources. Halford has an estimated audience of 28,233,302 people in United Kingdom.
Halford has an estimated audience of 28,233,302 people in United Kingdom. 34.2% are female, 65.8% are male, average age 42.4. Top brand affinities: Megadeth, Judas Priest, System of a Down, Pantera, Wacken Open Air.
Top brand affinities include Megadeth, Judas Priest, System of a Down, with strongest over-indexing on Megadeth (31.44× the country average).
Demographically, the Halford audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Halford fan in United Kingdom is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Megadeth.
The key figures that characterise the Halford profile in United Kingdom.
34.2% are female, 65.8% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 42.4 |
| Estimated audience size | 28,233,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 20% |
of the worldwide Halford audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 94.4% |
| Ireland | 2.8% |
| Netherlands | 0.9% |
The strongest cross-interests of the Halford audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wacken Open Air | Music & Radio | 34.26× | ||
| 02 | Judas Priest | Music & Radio | 32.51× | ||
| 03 | Pantera | Music & Radio | 31.88× | ||
| 04 | Megadeth | Music & Radio | 31.44× | ||
| 05 | System of a Down | Music & Radio | 22.17× | ||
| 06 | Metal Hammer | Music & Radio | 17.82× | ||
| 07 | Motörhead | Music & Radio | 17.47× | ||
| 08 | Rammstein | Music & Radio | 15.72× | ||
| 09 | Scorpions (band) | Music & Radio | 13.17× | ||
| 10 | Slipknot (band) | Music & Radio | 12.38× | ||
| 11 | Iron Maiden | Music & Radio | 11.78× | ||
| 12 | Deep Purple | Music & Radio | 11.46× | ||
| 13 | Def Leppard | Music & Radio | 10.32× | ||
| 14 | Bon Jovi | Music & Radio | 8.74× | ||
| 15 | Download Festival | Music & Radio | 7.92× | ||
| 16 | AC/DC | Music & Radio | 7.91× | ||
| 17 | Pink Floyd | Music & Radio | 7.65× | ||
| 18 | Thrash metal | Music & Radio | 7.39× | ||
| 19 | Ozzy Osbourne | Music & Radio | 5.04× | ||
| 20 | Livemusic | Music & Radio | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Tradition | CONSERVATISM | 1.68× | |
| Pet Ownership | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Halford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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