Halford Audience in United Kingdom

Halford has an estimated audience of 28,329,950 people in United Kingdom. 34.2% are female, 65.8% are male, average age 42.4. Top brand affinities: Judas Priest, Megadeth, Pantera, System of a Down, Wacken Open Air.

Top brand affinities include Judas Priest, Megadeth, Pantera, with strongest over-indexing on Judas Priest (32.51× the country average). Demographically, the Halford audience skews more male with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Halford fans

Demographic split for Halford audience in United Kingdom
MetricValue
Female34.2%
Male65.8%
Average age42.4
Estimated audience size28,329,950

Audience persona

The typical Halford fan in United Kingdom is more male, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Judas Priest.

Top brand affinities of Halford fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halford audience
BrandAffinityCategory
Judas Priest32.51×Music & Radio
Megadeth31.44×Music & Radio
Pantera31.88×Music & Radio
System of a Down22.17×Music & Radio
Wacken Open Air34.26×Music & Radio
Iron Maiden11.78×Music & Radio
Motörhead17.47×Music & Radio
Metal Hammer17.82×Music & Radio
Bon Jovi8.74×Music & Radio
Scorpions (band)13.17×Music & Radio
Slipknot (band)12.38×Music & Radio
Ozzy Osbourne5.04×Music & Radio
Download Festival7.92×Music & Radio
Def Leppard10.32×Music & Radio
Pink Floyd7.65×Music & Radio
Rammstein15.72×Music & Radio
AC/DC7.91×Music & Radio
Thrash metal7.39×Music & Radio
Superman1.76×Movies & TV
Linkin Park8.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halford audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
PatriotismCONSERVATISM1.79
TraditionCONSERVATISM1.68
Pet OwnershipJOY1.44
ExtroversionTHRILL1.39
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Halford
CountryShare
United Kingdom94.6%
Ireland2.8%
Netherlands0.9%

See Halford audiences in other countries

More Metal audiences in United Kingdom

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Halford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.