Traitors Audience in United Kingdom
Traitors has an estimated audience of 8,257,793 people in United Kingdom. 57.4% are female, 42.6% are male, average age 45.5. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (17.03× the country average). Demographically, the Traitors audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Traitors fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.5 |
| Estimated audience size | 8,257,793 |
Audience persona
The typical Traitors fan in United Kingdom is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Sports nutrition.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 17.03× | Food & Beverages |
| Diabetes mellitus awareness | 13.73× | Health |
| Drinking establishment | 9.86× | Food & Beverages |
| Diana, Princess of Wales | 19.21× | Politics & Society |
| Sapphire | 14.18× | Fashion & Accessoires |
| Cyberwarfare | 23.16× | Technology & Electronics |
| Destination spa | 12.05× | Health |
| Lacto vegetarianism | 25.18× | Food & Beverages |
| Tax refund | 8.68× | Business & Career |
| Wine cocktail | 14.96× | Food & Beverages |
| Sustainable gardening | 18.1× | Home & Garden |
| Stress Relief | 19.98× | Health |
| Payment card | 10.99× | Fashion & Accessoires |
| Solar thermal energy | 14.58× | Home & Garden |
| Ethanol | 4.73× | Health |
| Income tax | 6.69× | Business & Career |
| Plug-in electric vehicle | 13.8× | Cars & Mobility |
| Hobby | 1.82× | Home & Garden |
| Water filter | 7× | Food & Beverages |
| 1.87× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Convenience Orientation | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.14 |
| Individualism | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.1% |
| United States | 37.1% |
| Canada | 2.2% |
See Traitors audiences in other countries
More Metal audiences in United Kingdom
- Halford (27,175,038)
- Seven Sisters (3,331,048)
- Avatar (2,982,710)
- Lizzy Borden (2,537,227)
- Atlas (1,670,063)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Traitors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.