A data profile of the people who buy, follow and care about Traitors in United Kingdom — modelled from more than twelve digital signal sources. Traitors has an estimated audience of 8,624,052 people in United Kingdom.
Traitors has an estimated audience of 8,624,052 people in United Kingdom. 58.0% are female, 42.0% are male, average age 44.4. Top brand affinities: Wikipedia, Nonprofit organization, Hobby, Esso, Refrigerator.
Top brand affinities include Wikipedia, Nonprofit organization, Hobby, with strongest over-indexing on Wikipedia (3.08× the country average).
Demographically, the Traitors audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Traitors fan in United Kingdom is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Traitors profile in United Kingdom.
58.0% are female, 42.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.4 |
| Estimated audience size | 8,624,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Traitors audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 45.5% |
| United States | 37.3% |
| India | 2.7% |
The strongest cross-interests of the Traitors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water filter | Food & Beverages | 6.38× | ||
| 02 | Wikipedia | Internet & Social Media | 3.08× | ||
| 03 | Adoption | Kids & Family | 2.97× | ||
| 04 | Risk management | Business & Career | 2.82× | ||
| 05 | Forestry | Home & Garden | 2.78× | ||
| 06 | Esso | Cars & Mobility | 2.77× | ||
| 07 | Nonprofit organization | Politics & Society | 2.48× | ||
| 08 | Sustainable energy | Home & Garden | 2.43× | ||
| 09 | Refrigerator | Home & Garden | 2.41× | ||
| 10 | Satire | Literature | 2.23× | ||
| 11 | Mobile home | Cars & Mobility | 2.14× | ||
| 12 | Mother's Day | Kids & Family | 2.04× | ||
| 13 | Hobby | Home & Garden | 1.99× | ||
| 14 | Volunteering | Politics & Society | 1.98× | ||
| 15 | Betfair | Games | 1.92× | ||
| 16 | Internet & Social Media | 1.88× | |||
| 17 | William Hill (bookmaker) | Games | 1.85× | ||
| 18 | Aldi | Shopping | 1.66× | ||
| 19 | Distilled beverage | Food & Beverages | 1.66× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.72× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Traitors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.