Traitors Audience in United States
Traitors has an estimated audience of 6,366,131 people in United States. 54.3% are female, 45.7% are male, average age 43.4. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Google Home.
Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (14.84× the country average). Demographically, the Traitors audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Traitors fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.4 |
| Estimated audience size | 6,366,131 |
Audience persona
The typical Traitors fan in United States is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 14.84× | Politics & Society |
| Goop | 10.71× | Internet & Social Media |
| Vocal harmony | 7.49× | Music & Radio |
| Wok | 10.71× | Food & Beverages |
| Google Home | 9.49× | Technology & Electronics |
| Grinch | 5.86× | Movies & TV |
| Cherish (group) | 15.8× | Music & Radio |
| headspace | 13.38× | Health |
| Hibachi | 11.22× | Food & Beverages |
| Hipster | 13.24× | Politics & Society |
| Monogram | 5.29× | Home & Garden |
| Grace Slick | 11.03× | Music & Radio |
| Israel | 2.54× | Travel & Leisure |
| Fairy godmother | 8.73× | Literature |
| El Paso County, Colorado | 14.51× | Travel & Leisure |
| TV Fanatic | 9.77× | Movies & TV |
| Kikar HaShabbat | 14.64× | News |
| Guitarist (magazine) | 10.17× | Music & Radio |
| No Escape (1994 film) | 9.93× | Movies & TV |
| Ira Glass | 14.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Individualism | JOY | 1.35 |
| Extroversion | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.1% |
| United States | 37.1% |
| Canada | 2.2% |
See Traitors audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Lizzy Borden (7,762,266)
- Sleep Token (5,634,200)
How to read this data
Audience size is the estimated number of people in United States who actively search for Traitors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.