Rascasse Audience Intelligence

Traitors Audience in United States

A data profile of the people who buy, follow and care about Traitors in United States — modelled from more than twelve digital signal sources. Traitors has an estimated audience of 7,067,676 people in United States.

#6among Metal in United States#395among Person in United States#390in Music & Radio

The average Traitors fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Planet Fitness, Renewable energy, with strongest over-indexing on Sustainable energy (3.08× the country average).

Demographically, the Traitors audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traitors fan in United States is balanced, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traitors profile in United States.

Audience size
7.1M
in United States
Gender
51.5%♀
48.5% male
Age
38.6
average years
Country rank
#4970
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traitors fans

51.5% are female, 48.5% are male, average age 38.6.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Traitors audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.6
Estimated audience size7,067,676
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Traitors audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Traitors audience comes from United States.

Worldwide audience distribution share by country for Traitors
CountryShare
United Kingdom45.5%
United States37.3%
India2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traitors audience in United States is strongest.

Fig. 05

Top regions by affinity

Traitors fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.41×
02Massachusetts~200K1.30×
03Washington, District of Columbia~30K1.22×
04Missouri~100K1.21×
05Illinois~300K1.19×
06Pennsylvania~300K1.16×
07New York~500K1.14×
08Kansas~70K1.14×
09Wisconsin~100K1.12×
10Ohio~300K1.11×
11Kentucky~100K1.11×
12Colorado~100K1.10×
13Connecticut~80K1.10×
14Minnesota~100K1.08×
15Iowa~70K1.07×
16New Hampshire~30K1.07×
17New Jersey~200K1.06×
18Rhode Island~30K1.06×
19Tennessee~200K1.05×
20Indiana~100K1.04×
21Nebraska~40K1.04×
22Washington~200K1.02×
23Oklahoma~80K1.01×
24Oregon~90K1.00×
25Arkansas~60K1.00×
26Idaho~40K1.00×
27North Carolina~200K0.99×
28Michigan~200K0.99×
29Arizona~200K0.99×
30South Carolina~100K0.98×
31Maine~30K0.98×
32North Dakota~10K0.97×
33Virginia~200K0.96×
34Alabama~100K0.96×
35Louisiana~90K0.94×
36Maryland~100K0.93×
37Texas~600K0.92×
38Delaware~20K0.92×
39California~700K0.91×
40Georgia~200K0.91×
41Montana~20K0.91×
42South Dakota~20K0.91×
43Vermont~10K0.91×
44West Virginia~30K0.89×
45Florida~400K0.80×
46Nevada~60K0.80×
47Mississippi~50K0.80×
48Alaska~10K0.78×
49New Mexico~30K0.72×
50Hawaii~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Traitors, United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traitors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traitors audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society5.53×
02LandfillHome & Garden3.63×
03Sustainable energyHome & Garden3.08×
04Compact carCars & Mobility2.78×
05FertilizerHome & Garden2.68×
06Renewable energyBusiness & Career2.55×
07Diaper bagKids & Family2.18×
08CarGurusCars & Mobility2.14×
09Microwave ovenHome & Garden1.92×
10GeneticsKids & Family1.78×
11Made in USABusiness & Career1.75×
12Planet FitnessSports1.71×
13Ace HardwareHome & Garden1.67×
14InnovationBusiness & Career1.64×
15Charitable organizationPolitics & Society1.63×
16PhilanthropyArts & Culture1.62×
17MetaphysicsBusiness & Career1.60×
18Nonprofit organizationPolitics & Society1.58×
19FedExBusiness & Career1.52×
20BiologyHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traitors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traitors audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.76×
IndividualismJOY1.44×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traitors audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traitors have in United States?

Traitors has an estimated audience of 7,067,676 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traitors fans?

51.5% of Traitors fans are female, 48.5% are male, with an average age of 38.6 years.

03

Which brands do Traitors fans like most?

Traitors fans show strongest brand affinity for Sustainable energy (3.08×), Planet Fitness (1.71×), and Renewable energy (2.55×) over the country average.

04

Where do Traitors fans live in United States?

Traitors fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Traitors fans also like?

Beyond Traitors itself, the audience over-indexes on Planet Fitness (1.71×), Renewable energy (2.55×), Nonprofit organization (1.58×), and Genetics (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Traitors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traitors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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