Traitors Audience in United States
Traitors has an estimated audience of 6,366,131 people in United States. 54.3% are female, 45.7% are male, average age 43.4. Top brand affinities: CarGurus, Capital One, Google Maps, Indeed.com, AccuWeather.
Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (28.91× the country average). Demographically, the Traitors audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Individualism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Traitors fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.4 |
| Estimated audience size | 6,366,131 |
Audience persona
The typical Traitors fan in United States is balanced, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 28.91× | Cars & Mobility |
| Capital One | 15.88× | Business & Career |
| Google Maps | 13.67× | Internet & Social Media |
| Indeed.com | 10.74× | Business & Career |
| AccuWeather | 13.85× | Home & Garden |
| Circle K | 14.05× | Shopping |
| Autism Awareness | 18.12× | Health |
| Enterprise Rent-A-Car | 11.35× | Cars & Mobility |
| DeviantArt | 13.13× | Internet & Social Media |
| Diane Keaton | 11.37× | Movies & TV |
| Bruce Willis | 13.09× | Movies & TV |
| Diabetes mellitus awareness | 11.89× | Health |
| Aaron Rodgers | 11.25× | Sports |
| Beetlejuice | 8.52× | Movies & TV |
| Google News | 9.91× | News |
| Billy Bob Thornton | 14.49× | Movies & TV |
| Khan Academy | 13.55× | Business & Career |
| ICloud | 14.14× | Technology & Electronics |
| Jeff Bezos | 16.78× | Business & Career |
| Kendra Scott | 15.48× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.76 |
| Individualism | JOY | 1.35 |
| Extroversion | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 48.1% |
| United States | 37.1% |
| Canada | 2.2% |
See Traitors audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Lizzy Borden (7,762,266)
- Sleep Token (5,634,200)
How to read this data
Audience size is the estimated number of people in United States who actively search for Traitors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.