Landfill Audience in United States

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Landfill has an estimated audience of 7,459,431 people in United States. 58.6% are female, 41.4% are male, average age 43.0. Top regions: Texas, California, Florida. Top brand affinities: Kaley Cuoco, Waste management, United States, Family, Patrick Dempsey.

The average Landfill fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kaley Cuoco, Waste management, United States, with strongest over-indexing on Kaley Cuoco (28.75× the country average). Demographically, the Landfill audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Landfill fans

Demographic split for Landfill audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.0
Estimated audience size7,459,431

Audience persona

The typical Landfill fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Kaley Cuoco.

Top regions in United States

Top regions ranked by reach for Landfill in United States
RegionReachAffinity
Texas915,8221.43×
California767,1450.94×
Florida576,5811.14×
North Carolina447,3311.99×
Georgia374,1611.63×
Virginia240,9611.33×
South Carolina229,3112.04×
Colorado177,8221.51×
Arizona175,2441.15×
New York172,6810.41×
Tennessee167,3651.12×
Ohio164,4980.72×
Pennsylvania160,2410.64×
Michigan142,0070.73×
Maryland137,1671.07×
Illinois133,5120.54×
Utah124,9991.87×
Alabama112,4341.08×
Indiana111,4810.82×
Washington108,0170.72×
Missouri107,9660.9×
Oklahoma101,6931.23×
Iowa93,9521.53×
Minnesota84,5140.79×
Louisiana80,3450.84×
New Jersey79,4650.42×
Wisconsin74,6550.67×
Kansas69,7381.19×
Kentucky64,1970.69×
Oregon62,4790.73×
Arkansas61,6371×
Mississippi56,4020.92×
Idaho54,3721.45×
West Virginia49,3661.42×
New Mexico49,1871.31×
Massachusetts44,3370.3×
Nebraska41,7701.12×
Nevada38,9340.54×
Montana34,4951.67×
South Dakota31,1681.81×
Connecticut22,1840.3×
Hawaii21,9950.69×
Alaska21,0841.32×
Wyoming17,7801.61×
North Dakota16,0741.05×
Delaware15,2330.74×
Washington, District of Columbia11,0240.49×
Rhode Island10,0780.42×
Maine9,5150.36×
New Hampshire8,7040.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Landfill audience
BrandAffinityCategory
Kaley Cuoco28.75×Movies & TV
Waste management15.27×Home & Garden
United States1.6×Travel & Leisure
Family1.56×Kids & Family
Patrick Dempsey8.69×Movies & TV
U.S. state1.74×Travel & Leisure
Nature1.7×Home & Garden
Child1.64×Kids & Family
Photography1.51×Arts & Culture
Water1.78×Food & Beverages
Physical exercise1.52×Sports
Physical fitness1.5×Sports
Old Navy2.05×Fashion & Accessoires
Cosmetics1.59×Beauty & Wellness
Shoes1.56×Fashion & Accessoires
Psychology1.7×Business & Career
Jewelry1.6×Fashion & Accessoires
Sun2.19×Travel & Leisure
Software1.56×Technology & Electronics
Crafts1.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Landfill audience
TraitClusterScore
SustainabilityBALANCE3.03
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.03
Design AffinityPREMIUM2.01
Sports ActivityPOWER1.63
DIY MentalityTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Landfill
CountryShare
United States26.9%
United Kingdom10.0%
France6.2%

See Landfill audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Landfill have in United States?

Landfill has an estimated audience of 7,459,431 people in United States, concentrated in Texas and California.

What is the gender split and age of Landfill fans?

58.6% of Landfill fans are female, 41.4% are male, with an average age of 43.0 years.

Which brands do Landfill fans like most?

Landfill fans show strongest brand affinity for Kaley Cuoco (28.75×), Waste management (15.27×), and United States (1.6×) over the country average.

Where do Landfill fans live in United States?

Landfill fans in United States are most concentrated in Texas (reach 915,822), California (reach 767,145), and Florida (reach 576,581). These three regions account for the largest share of the active audience.

What other brands do Landfill fans also like?

Beyond Landfill itself, the audience over-indexes on Waste management (15.27×), United States (1.6×), Family (1.56×), and Patrick Dempsey (8.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Landfill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.