A data profile of the people who buy, follow and care about Landfill in United States — modelled from more than twelve digital signal sources. Landfill has an estimated audience of 7,459,431 people in United States.
The average Landfill fan in United States is 43.0 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Kaley Cuoco, Waste management, United States, with strongest over-indexing on Kaley Cuoco (28.75× the country average).
Demographically, the Landfill audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Landfill fan in United States is more female, around 43.0 years old, with strong Creativity tendencies and a notable affinity for Kaley Cuoco.
The key figures that characterise the Landfill profile in United States.
58.6% are female, 41.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.0 |
| Estimated audience size | 7,459,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Landfill audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 10.0% |
| France | 6.2% |
Where the Landfill audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~200K | 1.97× | |
| 02 | North Carolina | ~400K | 1.94× | |
| 03 | Wyoming | ~20K | 1.86× | |
| 04 | Utah | ~100K | 1.72× | |
| 05 | South Dakota | ~30K | 1.72× | |
| 06 | Iowa | ~100K | 1.67× | |
| 07 | Montana | ~30K | 1.63× | |
| 08 | Idaho | ~60K | 1.57× | |
| 09 | West Virginia | ~50K | 1.54× | |
| 10 | Georgia | ~300K | 1.48× | |
| 11 | Alaska | ~20K | 1.48× | |
| 12 | Colorado | ~200K | 1.38× | |
| 13 | Virginia | ~200K | 1.27× | |
| 14 | New Mexico | ~50K | 1.27× | |
| 15 | Texas | ~800K | 1.25× | |
| 16 | Kansas | ~70K | 1.25× | |
| 17 | Oklahoma | ~100K | 1.18× | |
| 18 | North Dakota | ~20K | 1.17× | |
| 19 | Arizona | ~200K | 1.16× | |
| 20 | Alabama | ~100K | 1.15× | |
| 21 | Tennessee | ~200K | 1.08× | |
| 22 | Maryland | ~100K | 1.07× | |
| 23 | Nebraska | ~40K | 1.06× | |
| 24 | Florida | ~500K | 1.04× | |
| 25 | Arkansas | ~60K | 1.01× | |
| 26 | Mississippi | ~60K | 0.93× | |
| 27 | Missouri | ~100K | 0.86× | |
| 28 | Louisiana | ~80K | 0.86× | |
| 29 | California | ~700K | 0.85× | |
| 30 | Delaware | ~20K | 0.83× | |
| 31 | Indiana | ~100K | 0.81× | |
| 32 | Minnesota | ~80K | 0.79× | |
| 33 | Kentucky | ~70K | 0.75× | |
| 34 | Ohio | ~200K | 0.74× | |
| 35 | Hawaii | ~20K | 0.73× | |
| 36 | Oregon | ~60K | 0.71× | |
| 37 | Wisconsin | ~80K | 0.70× | |
| 38 | Michigan | ~100K | 0.69× | |
| 39 | Washington | ~100K | 0.66× | |
| 40 | Pennsylvania | ~200K | 0.63× | |
| 41 | Illinois | ~100K | 0.53× | |
| 42 | Nevada | ~40K | 0.53× | |
| 43 | Rhode Island | ~10K | 0.51× | |
| 44 | Washington, District of Columbia | ~10K | 0.51× | |
| 45 | Maine | ~10K | 0.47× | |
| 46 | New Hampshire | ~10K | 0.45× | |
| 47 | New Jersey | ~80K | 0.44× | |
| 48 | New York | ~200K | 0.43× | |
| 49 | Connecticut | ~30K | 0.36× | |
| 50 | Massachusetts | ~50K | 0.33× |
The strongest cross-interests of the Landfill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaley Cuoco | Movies & TV | 28.75× | ||
| 02 | Waste management | Home & Garden | 15.27× | ||
| 03 | Patrick Dempsey | Movies & TV | 8.69× | ||
| 04 | Sun | Travel & Leisure | 2.19× | ||
| 05 | Old Navy | Fashion & Accessoires | 2.05× | ||
| 06 | Water | Food & Beverages | 1.78× | ||
| 07 | U.S. state | Travel & Leisure | 1.74× | ||
| 08 | Nature | Home & Garden | 1.70× | ||
| 09 | Psychology | Business & Career | 1.70× | ||
| 10 | Crafts | Home & Garden | 1.66× | ||
| 11 | Child | Kids & Family | 1.64× | ||
| 12 | United States | Travel & Leisure | 1.60× | ||
| 13 | Jewelry | Fashion & Accessoires | 1.60× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.59× | ||
| 15 | Family | Kids & Family | 1.56× | ||
| 16 | Shoes | Fashion & Accessoires | 1.56× | ||
| 17 | Software | Technology & Electronics | 1.56× | ||
| 18 | Physical exercise | Sports | 1.52× | ||
| 19 | Photography | Arts & Culture | 1.51× | ||
| 20 | Physical fitness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.64× | |
| DIY Mentality | THRILL | 1.64× | |
| Sports Activity | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Spirituality | BALANCE | 1.16× | |
| Urban Lifestyle | OPEN | 1.17× |
Landfill has an estimated audience of 7,459,431 people in United States, concentrated in Texas and California.
58.6% of Landfill fans are female, 41.4% are male, with an average age of 43.0 years.
Landfill fans show strongest brand affinity for Kaley Cuoco (28.75×), Waste management (15.27×), and United States (1.6×) over the country average.
Landfill fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Landfill itself, the audience over-indexes on Waste management (15.27×), United States (1.6×), Family (1.56×), and Patrick Dempsey (8.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Landfill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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