Physical exercise Audience in United States

Physical exercise logo

Physical exercise has an estimated audience of 118,318,938 people in United States. 55.1% are female, 44.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Physical exercise fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Physical exercise audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Physical exercise fans

Demographic split for Physical exercise audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.8
Estimated audience size118,318,938

Audience persona

The typical Physical exercise fan in United States is more female, around 40.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Physical exercise in United States
RegionReachAffinity
California12,094,4400.93×
Texas7,106,2270.7×
Florida6,007,8260.75×
New York5,128,0960.78×
Georgia2,485,2390.68×
Illinois2,399,8520.61×
Pennsylvania2,321,7330.58×
North Carolina2,054,5570.58×
New Jersey2,032,2440.68×
Ohio1,896,4960.52×
Virginia1,865,4560.65×
Michigan1,788,5790.58×
Maryland1,720,2740.85×
Arizona1,713,2800.71×
Tennessee1,559,8900.66×
Washington1,535,7170.65×
Massachusetts1,354,7050.58×
Louisiana1,319,2680.86×
Indiana1,239,5130.57×
South Carolina1,106,2330.62×
Minnesota1,103,8280.65×
Missouri1,043,8490.55×
Colorado978,4140.52×
Oregon967,4700.71×
Alabama935,6440.57×
Mississippi918,5320.94×
Utah915,8980.86×
Kentucky906,2040.61×
Wisconsin889,5270.5×
Oklahoma859,4100.65×
Arkansas816,0100.84×
Connecticut798,8540.67×
Nevada793,3180.69×
Kansas754,2820.81×
West Virginia699,9611.27×
Iowa664,9270.68×
Idaho646,3781.09×
Hawaii617,4671.21×
Nebraska611,8181.03×
Montana608,9151.86×
South Dakota580,7702.2×
New Hampshire576,7401.24×
New Mexico561,8060.95×
Rhode Island556,9111.48×
Maine556,5761.31×
Alaska537,4802.76×
North Dakota516,1502.41×
Delaware498,7321.53×
Vermont441,0902.64×
Wyoming372,4203.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Physical exercise audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage23.94×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V15.96×Cars & Mobility
MSN2.13×News
Pre-school playgroup17.83×Kids & Family
Aldi2.01×Shopping
Payment card8.17×Fashion & Accessoires
Staples (Canada)2.41×Business & Career
Taco Bell1.88×Food & Beverages
Jeep Grand Cherokee4.52×Cars & Mobility
Great Clips2.45×Beauty & Wellness
Craigslist1.68×Shopping
Aubrey Plaza4.72×Movies & TV
Jack Black4.53×Movies & TV
Josh Hutcherson5.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Physical exercise audience
TraitClusterScore
Healthy LifestyleBALANCE1.08
Sports ActivityPOWER1.03
ExtroversionTHRILL1.02
Price SensitivityPREMIUM1.02
Family OrientationCONSERVATISM1.01
MindfulnessBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Physical exercise
CountryShare
United States20.7%
United Kingdom4.8%
Italy4.5%

See Physical exercise audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Physical exercise have in United States?

Physical exercise has an estimated audience of 118,318,938 people in United States, concentrated in California and Texas.

What is the gender split and age of Physical exercise fans?

55.1% of Physical exercise fans are female, 44.9% are male, with an average age of 40.8 years.

Which brands do Physical exercise fans like most?

Physical exercise fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Physical exercise fans live in United States?

Physical exercise fans in United States are most concentrated in California (reach 12,094,440), Texas (reach 7,106,227), and Florida (reach 6,007,826). These three regions account for the largest share of the active audience.

What other brands do Physical exercise fans also like?

Beyond Physical exercise itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (23.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.