Rascasse Audience Intelligence

Physical exercise Audience in United States

A data profile of the people who buy, follow and care about Physical exercise in United States — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 118,318,938 people in United States.

#32among Lifestyle cluster in United States#40among Topic in United States#9in Sports

The average Physical exercise fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happiness, Facial, Walking, with strongest over-indexing on Happiness (1.55× the country average).

Demographically, the Physical exercise audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Physical exercise fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Happiness.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical exercise profile in United States.

Audience size
118.3M
in United States
Gender
55.1%♀
44.9% male
Age
40.8
average years
Country rank
#53
Topic in United States
Fig. 01

Search interest · 12-month trend

+138%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical exercise fans

55.1% are female, 44.9% are male, average age 40.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Physical exercise audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.8
Estimated audience size118,318,938
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Physical exercise audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Physical exercise audience comes from United States.

Worldwide audience distribution share by country for Physical exercise
CountryShare
United States20.7%
United Kingdom4.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical exercise audience in United States is strongest.

Fig. 05

Top regions by affinity

Physical exercise fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~300K1.34×
02Vermont~300K1.31×
03North Dakota~300K1.22×
04South Dakota~300K1.20×
05Montana~400K1.14×
06Delaware~400K1.11×
07Rhode Island~400K1.09×
08Hawaii~500K1.07×
09Utah~1M1.06×
10West Virginia~600K1.06×
11Maine~500K1.06×
12New Hampshire~500K1.05×
13Idaho~600K1.03×
14Maryland~2M1.01×
15New Mexico~600K1.00×
16Nebraska~600K1.00×
17Washington, District of Columbia~400K1.00×
18Mississippi~1M0.99×
19Arkansas~900K0.96×
20Kansas~900K0.95×
21Louisiana~1.5M0.94×
22Iowa~900K0.94×
23Oklahoma~1M0.92×
24Nevada~1M0.92×
25Missouri~1.5M0.91×
26Kentucky~1.5M0.91×
27Connecticut~1M0.91×
28Oregon~1M0.90×
29California~12M0.89×
30Virginia~2.5M0.89×
31South Carolina~1.5M0.89×
32Alabama~1.5M0.89×
33Indiana~2M0.88×
34Minnesota~1.5M0.88×
35Washington~2M0.87×
36Wisconsin~1.5M0.87×
37Tennessee~2M0.86×
38New Jersey~2.5M0.85×
39Arizona~2M0.85×
40Massachusetts~2M0.85×
41Colorado~1.5M0.84×
42Georgia~3M0.83×
43Michigan~2.5M0.82×
44Pennsylvania~3M0.80×
45North Carolina~3M0.80×
46Ohio~3M0.79×
47Texas~8M0.78×
48Illinois~3M0.78×
49Florida~6M0.77×
50New York~5M0.77×
Fig. 06

Affinity by region

Affinity by region — Physical exercise, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical exercise audience
#·InterestCategoryAffinity×
01WalkingSports1.63×
02Hatha yogaHealth1.63×
03Hot yogaSports1.62×
04Apple cider vinegarFood & Beverages1.62×
05Yin yogaSports1.60×
06Kundalini yogaHealth1.60×
07MongoliaTravel & Leisure1.59×
08Compact carCars & Mobility1.57×
09Us WeeklyInternet & Social Media1.57×
10HappinessHealth1.55×
11FacialBeauty & Wellness1.54×
12LandfillHome & Garden1.52×
13The Fresh MarketShopping1.52×
14FlatbreadFood & Beverages1.51×
15Bergdorf GoodmanFashion & Accessoires1.51×
16Project managementBusiness & Career1.51×
17World SeriesSports1.51×
18Medical schoolHealth1.51×
19SoulmateKids & Family1.51×
20CutleryHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical exercise audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
MindfulnessBALANCE1.16×
Community OrientationOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical exercise audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.94×
Need for SecurityCONSERVATISM0.95×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical exercise have in United States?

Physical exercise has an estimated audience of 118,318,938 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Physical exercise fans?

55.1% of Physical exercise fans are female, 44.9% are male, with an average age of 40.8 years.

03

Which brands do Physical exercise fans like most?

Physical exercise fans show strongest brand affinity for Happiness (1.55×), Facial (1.54×), and Walking (1.63×) over the country average.

04

Where do Physical exercise fans live in United States?

Physical exercise fans in United States are most concentrated in California (reach ~12M), Texas (reach ~8M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Physical exercise fans also like?

Beyond Physical exercise itself, the audience over-indexes on Facial (1.54×), Walking (1.63×), Compact car (1.57×), and Us Weekly (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Physical exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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