Physical exercise Audience in Mexico
Physical exercise has an estimated audience of 11,551,830 people in Mexico. 51.4% are female, 48.6% are male, average age 34.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (342.34× the country average). Demographically, the Physical exercise audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.5 |
| Estimated audience size | 11,551,830 |
Audience persona
The typical Physical exercise fan in Mexico is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Physical exercise fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 342.34× | Shopping |
| Costa Rica | 556.71× | Travel & Leisure |
| Game consoles | 180.18× | Technology & Electronics |
| Catholic Church | 126.13× | Politics & Society |
| Exfoliation (cosmetology) | 252.45× | Beauty & Wellness |
| Mobile game | 77.73× | Games |
| Sarcasm | 88.23× | Politics & Society |
| Travel agency | 86.36× | Travel & Leisure |
| Banana | 62.13× | Food & Beverages |
| Valentine's Day | 116.59× | Kids & Family |
| Broadcasting of sports events | 83.26× | Movies & TV |
| El País | 59.65× | News |
| Dentistry | 55.3× | Business & Career |
| Love & Sex | 64.36× | Kids & Family |
| Daily Horoscope | 534.06× | Internet & Social Media |
| Sexology | 39.76× | Kids & Family |
| Freeware | 31.07× | Technology & Electronics |
| Pilsner | 51.57× | Food & Beverages |
| Multi-level marketing | 44.73× | Business & Career |
| Breastfeeding | 36.66× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.01 |
| Travelling | THRILL | 22.47 |
| Urban Lifestyle | OPEN | 3.72 |
| Risk Appetite | THRILL | 2.54 |
| Family Orientation | CONSERVATISM | 1.77 |
| Luxury Orientation | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
- Physical exercise — Germany
- Physical exercise — United States
- Physical exercise — United Kingdom
- Physical exercise — France
- Physical exercise — Italy
- Physical exercise — Spain
- Physical exercise — Brazil
- Physical exercise — Japan
- Physical exercise — South Korea
- Physical exercise — India
- Physical exercise — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.