Physical exercise Audience in Mexico
Physical exercise has an estimated audience of 11,551,830 people in Mexico. 51.4% are female, 48.6% are male, average age 34.5. Top brand affinities: TikTok, MSN, Catholic Church, Stone Island, Beauty salons.
Top brand affinities include TikTok, MSN, Catholic Church, with strongest over-indexing on TikTok (2.36× the country average). Demographically, the Physical exercise audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 34.5 |
| Estimated audience size | 11,551,830 |
Audience persona
The typical Physical exercise fan in Mexico is balanced, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.36× | Internet & Social Media |
| MSN | 2.37× | News |
| Catholic Church | 2.03× | Politics & Society |
| Stone Island | 20× | Fashion & Accessoires |
| Beauty salons | 1.6× | Beauty & Wellness |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Pedro Pascal | 2.37× | Movies & TV |
| Furniture | 1.51× | Home & Garden |
| Sarcasm | 2.15× | Politics & Society |
| Travel agency | 2.17× | Travel & Leisure |
| Banana | 1.99× | Food & Beverages |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| 1.52× | Internet & Social Media | |
| Game consoles | 1.62× | Technology & Electronics |
| Nissan | 1.52× | Cars & Mobility |
| Drop shipping | 4.2× | Shopping |
| Ryan Gosling | 3.33× | Movies & TV |
| Bottega Veneta | 5.79× | Fashion & Accessoires |
| CC cream | 5.67× | Beauty & Wellness |
| Bible | 1.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| Family Orientation | CONSERVATISM | 1.97 |
| Price Sensitivity | PREMIUM | 1.78 |
| Risk Appetite | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.42 |
| DIY Mentality | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
- Physical exercise — Germany
- Physical exercise — United States
- Physical exercise — United Kingdom
- Physical exercise — France
- Physical exercise — Italy
- Physical exercise — Spain
- Physical exercise — Brazil
- Physical exercise — Japan
- Physical exercise — South Korea
- Physical exercise — India
- Physical exercise — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.