Physical exercise Audience in France
Physical exercise has an estimated audience of 17,033,277 people in France. 54.3% are female, 45.7% are male, average age 42.5. Top brand affinities: Google News, Google Photos, Orange, Crédit Mutuel, Drop shipping.
Top brand affinities include Google News, Google Photos, Orange, with strongest over-indexing on Google News (2.27× the country average). Demographically, the Physical exercise audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.5 |
| Estimated audience size | 17,033,277 |
Audience persona
The typical Physical exercise fan in France is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.27× | News |
| Google Photos | 4.89× | Technology & Electronics |
| Orange | 2.17× | Technology & Electronics |
| Crédit Mutuel | 2.3× | Business & Career |
| Drop shipping | 2.71× | Shopping |
| Happiness | 1.79× | Health |
| Voici | 2.2× | News |
| Free Mobile | 2.06× | Technology & Electronics |
| RC Lens | 2.34× | Sports |
| Anthropology | 2.23× | Business & Career |
| Spas | 1.68× | Beauty & Wellness |
| Fnac | 1.74× | Shopping |
| Recreation | 1.62× | Travel & Leisure |
| Hairstyle | 1.75× | Beauty & Wellness |
| Foot Mercato | 1.79× | Sports |
| Conforama | 1.5× | Home & Garden |
| Lodging | 2.17× | Travel & Leisure |
| Dinner | 2.74× | Food & Beverages |
| Kitchen garden | 3.36× | Home & Garden |
| Skirt | 2.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.45 |
| Extroversion | THRILL | 1.31 |
| Social Media Usage | JOY | 1.01 |
| Healthy Lifestyle | BALANCE | 0.98 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
- Physical exercise — Germany
- Physical exercise — United States
- Physical exercise — United Kingdom
- Physical exercise — Italy
- Physical exercise — Spain
- Physical exercise — Brazil
- Physical exercise — Japan
- Physical exercise — South Korea
- Physical exercise — India
- Physical exercise — Canada
- Physical exercise — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.