Physical exercise Audience in Germany
Physical exercise has an estimated audience of 18,460,495 people in Germany. 54.8% are female, 45.2% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Home Delivery, KLIX (AM).
The average Physical exercise fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Thüringen, Sachsen-Anhalt. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.1× the country average). Demographically, the Physical exercise audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Physical exercise fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 38.2 |
| Estimated audience size | 18,460,495 |
Audience persona
The typical Physical exercise fan in Germany is balanced, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 755,594 | 0.19× |
| Thüringen | 662,162 | 1.41× |
| Sachsen-Anhalt | 643,088 | 1.34× |
| Bayern | 639,653 | 0.22× |
| Rheinland-Pfalz | 615,256 | 0.67× |
| Baden-Württemberg | 613,972 | 0.24× |
| Niedersachsen | 610,703 | 0.34× |
| Brandenburg | 596,043 | 1.04× |
| Mecklenburg-Vorpommern | 565,601 | 1.6× |
| Saarland | 562,261 | 2.48× |
| Sachsen | 535,359 | 0.59× |
| Bremen | 528,661 | 3.49× |
| Schleswig-Holstein | 526,944 | 0.79× |
| Hessen | 422,541 | 0.3× |
| Berlin | 377,181 | 0.46× |
| Hamburg | 346,750 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.1× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Home Delivery | 2.14× | Food & Beverages |
| KLIX (AM) | 1.53× | Music & Radio |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Gilbert Burns (fighter) | 8.46× | Sports |
| BULLDOG Gin | 8.25× | Food & Beverages |
| Volvo V60 | 2.37× | Cars & Mobility |
| Keeper (password manager) | 2.03× | Technology & Electronics |
| Janitor | 2.87× | Home & Garden |
| Chalkidiki | 1.86× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.15× | Music & Radio |
| Gloria | 2.07× | Music & Radio |
| San Gil | 1.79× | Travel & Leisure |
| Pantsuit | 2.71× | Fashion & Accessoires |
| Gran Torino | 1.9× | Movies & TV |
| Pro-Ject | 2.55× | Music & Radio |
| Glamis | 2.21× | Travel & Leisure |
| Theocracy | 3.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Sports Activity | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Family Orientation | CONSERVATISM | 1.01 |
| Sustainability | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 4.8% |
| Italy | 4.5% |
See Physical exercise audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Physical exercise have in Germany?
Physical exercise has an estimated audience of 18,460,495 people in Germany, concentrated in Nordrhein-Westfalen and Thüringen.
What is the gender split and age of Physical exercise fans?
54.8% of Physical exercise fans are female, 45.2% are male, with an average age of 38.2 years.
Which brands do Physical exercise fans like most?
Physical exercise fans show strongest brand affinity for Gil Ofarim (2.1×), Stradivarius (1.97×), and Škoda Kodiaq (2.29×) over the country average.
Where do Physical exercise fans live in Germany?
Physical exercise fans in Germany are most concentrated in Nordrhein-Westfalen (reach 755,594), Thüringen (reach 662,162), and Sachsen-Anhalt (reach 643,088). These three regions account for the largest share of the active audience.
What other brands do Physical exercise fans also like?
Beyond Physical exercise itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.29×), Home Delivery (2.14×), and KLIX (AM) (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.