Rascasse Audience Intelligence

Physical exercise Audience in Germany

A data profile of the people who buy, follow and care about Physical exercise in Germany — modelled from more than twelve digital signal sources. Physical exercise has an estimated audience of 18,460,495 people in Germany.

#40among Lifestyle cluster in Germany#53among Topic in Germany#13in Sports

The average Physical exercise fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Germany, Family, with strongest over-indexing on Nature (2.74× the country average).

Demographically, the Physical exercise audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Physical exercise fan in Germany is balanced, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Nature.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Physical exercise profile in Germany.

Audience size
18.5M
in Germany
Gender
54.8%♀
45.2% male
Age
38.2
average years
Country rank
#86
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Physical exercise fans

54.8% are female, 45.2% are male, average age 38.2.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Physical exercise audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age38.2
Estimated audience size18,460,495
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Physical exercise audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Physical exercise audience comes from Germany.

Worldwide audience distribution share by country for Physical exercise
CountryShare
United States20.7%
United Kingdom4.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Physical exercise audience in Germany is strongest.

Fig. 05

Top regions by affinity

Physical exercise fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~200K1.27×
02Saarland~300K1.17×
03Mecklenburg-Vorpommern~400K1.07×
04Sachsen-Anhalt~500K1.04×
05Thüringen~500K1.04×
06Brandenburg~600K1.00×
07Schleswig-Holstein~600K0.98×
08Hamburg~400K0.98×
09Rheinland-Pfalz~900K0.96×
10Sachsen~900K0.95×
11Berlin~800K0.94×
12Niedersachsen~1.5M0.92×
13Hessen~1.5M0.92×
14Baden-Württemberg~2.5M0.91×
15Bayern~2.5M0.90×
16Nordrhein-Westfalen~3.5M0.88×
Fig. 06

Affinity by region

Affinity by region — Physical exercise, Germany
0.88×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Physical exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Physical exercise audience
#·InterestCategoryAffinity×
01NatureHome & Garden2.74×
02VacationsTravel & Leisure2.70×
03Self-confidenceHealth2.19×
04FamilyKids & Family2.16×
05WalkingSports2.15×
06EmailTechnology & Electronics2.12×
07SwimsuitFashion & Accessoires2.06×
08BiologyHealth2.01×
09LodgingTravel & Leisure1.99×
10CrochetHome & Garden1.92×
11Self careHealth1.83×
12German languagePolitics & Society1.81×
13GermanyTravel & Leisure1.73×
14DrawingHome & Garden1.68×
15Flower bouquetHome & Garden1.67×
16TrousersFashion & Accessoires1.63×
17StuttgartTravel & Leisure1.62×
18HappinessHealth1.57×
19French BulldogPets & Animals1.57×
20ZaraShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Physical exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Physical exercise audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.26×
IndulgenceJOY1.18×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Physical exercise audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Price SensitivityPREMIUM0.92×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Physical exercise have in Germany?

Physical exercise has an estimated audience of 18,460,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Physical exercise fans?

54.8% of Physical exercise fans are female, 45.2% are male, with an average age of 38.2 years.

03

Which brands do Physical exercise fans like most?

Physical exercise fans show strongest brand affinity for Nature (2.74×), Germany (1.73×), and Family (2.16×) over the country average.

04

Where do Physical exercise fans live in Germany?

Physical exercise fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Physical exercise fans also like?

Beyond Physical exercise itself, the audience over-indexes on Germany (1.73×), Family (2.16×), Vacations (2.7×), and Email (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Physical exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Physical exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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