Self care Audience in Germany
Self care has an estimated audience of 7,389,685 people in Germany. 68.4% are female, 31.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeeZee, Music therapy, Shopping, Beauty, Online shopping.
The average Self care fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeeZee, Music therapy, Shopping, with strongest over-indexing on DeeZee (175.59× the country average). Demographically, the Self care audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self care fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 39.2 |
| Estimated audience size | 7,389,685 |
Audience persona
The typical Self care fan in Germany is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for DeeZee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,732,172 | 1.07× |
| Bayern | 1,256,087 | 1.06× |
| Baden-Württemberg | 963,575 | 0.96× |
| Niedersachsen | 763,539 | 1.06× |
| Hessen | 594,295 | 1.06× |
| Berlin | 380,147 | 1.15× |
| Rheinland-Pfalz | 366,584 | 0.99× |
| Sachsen | 366,153 | 1.01× |
| Schleswig-Holstein | 290,971 | 1.1× |
| Hamburg | 213,585 | 1.28× |
| Brandenburg | 207,580 | 0.91× |
| Thüringen | 168,926 | 0.9× |
| Sachsen-Anhalt | 158,664 | 0.83× |
| Mecklenburg-Vorpommern | 125,781 | 0.89× |
| Saarland | 74,079 | 0.82× |
| Bremen | 58,806 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeeZee | 175.59× | Fashion & Accessoires |
| Music therapy | 18.42× | Health |
| Shopping | 1.72× | Shopping |
| Beauty | 1.86× | Beauty & Wellness |
| Online shopping | 1.83× | Shopping |
| Design | 1.74× | Home & Garden |
| Well-being | 2.71× | Health |
| Business | 1.78× | Business & Career |
| Physical fitness | 1.9× | Sports |
| English grammar | 18.29× | Politics & Society |
| Fitness and wellness | 1.86× | Sports |
| Cosmetics | 1.97× | Beauty & Wellness |
| Quality of life | 2.44× | Health |
| 1.69× | Internet & Social Media | |
| YouTube | 1.75× | Movies & TV |
| Family | 1.84× | Kids & Family |
| Self-knowledge (psychology) | 3.68× | Health |
| Cooking | 1.8× | Food & Beverages |
| Shoes | 1.89× | Fashion & Accessoires |
| Discount stores | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.74 |
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.33 |
| Indulgence | JOY | 1.24 |
| Individualism | JOY | 1.19 |
| LGBTQ+ Identity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 5.6% |
| India | 4.2% |
See Self care audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self care have in Germany?
Self care has an estimated audience of 7,389,685 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Self care fans?
68.4% of Self care fans are female, 31.6% are male, with an average age of 39.2 years.
Which brands do Self care fans like most?
Self care fans show strongest brand affinity for DeeZee (175.59×), Music therapy (18.42×), and Shopping (1.72×) over the country average.
Where do Self care fans live in Germany?
Self care fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,732,172), Bayern (reach 1,256,087), and Baden-Württemberg (reach 963,575). These three regions account for the largest share of the active audience.
What other brands do Self care fans also like?
Beyond Self care itself, the audience over-indexes on Music therapy (18.42×), Shopping (1.72×), Beauty (1.86×), and Online shopping (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.