Rascasse Audience Intelligence

Self care Audience in Germany

A data profile of the people who buy, follow and care about Self care in Germany — modelled from more than twelve digital signal sources. Self care has an estimated audience of 7,389,685 people in Germany.

#357among Topic in Germany#18in Health

The average Self care fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DeeZee, Music therapy, dB’s, with strongest over-indexing on DeeZee (175.59× the country average).

Demographically, the Self care audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self care fan in Germany is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for DeeZee.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self care profile in Germany.

Audience size
7.4M
in Germany
Gender
68.4%♀
31.6% male
Age
39.2
average years
Country rank
#587
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self care fans

68.4% are female, 31.6% are male, average age 39.2.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Self care audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age39.2
Estimated audience size7,389,685
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Self care audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Self care audience comes from Germany.

Worldwide audience distribution share by country for Self care
CountryShare
United States26.3%
United Kingdom5.6%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self care fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.19×
02Schleswig-Holstein~300K1.11×
03Niedersachsen~800K1.06×
04Berlin~300K1.05×
05Sachsen~400K1.03×
06Nordrhein-Westfalen~1.5M1.02×
07Bayern~1M1.02×
08Hessen~600K1.02×
09Rheinland-Pfalz~400K0.98×
10Mecklenburg-Vorpommern~100K0.98×
11Brandenburg~200K0.97×
12Thüringen~200K0.97×
13Bremen~60K0.96×
14Baden-Württemberg~1M0.94×
15Sachsen-Anhalt~200K0.92×
16Saarland~80K0.88×
Fig. 06

Affinity by region

Affinity by region — Self care, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self care audience
#·InterestCategoryAffinity×
01DeeZeeFashion & Accessoires175.59×
02RTV Euro AGDShopping20.00×
03Music therapyHealth18.42×
04English grammarPolitics & Society18.29×
05Self-knowledge (psychology)Health3.68×
06Well-beingHealth2.71×
07Quality of lifeHealth2.44×
08CosmeticsBeauty & Wellness1.97×
09Physical fitnessSports1.90×
10BeautyBeauty & Wellness1.86×
11Fitness and wellnessSports1.86×
12FamilyKids & Family1.84×
13Online shoppingShopping1.83×
14CookingFood & Beverages1.80×
15BusinessBusiness & Career1.78×
16YouTubeMovies & TV1.75×
17DesignHome & Garden1.74×
18ShoppingShopping1.72×
19InstagramInternet & Social Media1.69×
20dB’sMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self care audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.79×
CreativityOPEN1.69×
ExtroversionTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self care audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.95×
TraditionCONSERVATISM0.96×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self care have in Germany?

Self care has an estimated audience of 7,389,685 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Self care fans?

68.4% of Self care fans are female, 31.6% are male, with an average age of 39.2 years.

03

Which brands do Self care fans like most?

Self care fans show strongest brand affinity for DeeZee (175.59×), Music therapy (18.42×), and dB’s (1.58×) over the country average.

04

Where do Self care fans live in Germany?

Self care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Self care fans also like?

Beyond Self care itself, the audience over-indexes on Music therapy (18.42×), dB’s (1.58×), Shopping (1.72×), and Beauty (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Self care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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