Rascasse Audience Intelligence

Self care Audience in Brazil

Name: Self care — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Self care in Brazil — modelled from more than twelve digital signal sources. Self care has an estimated audience of 4,099,282 people in Brazil.

#1100among Topic in Brazil #62in Health

The average Self care fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self care profile in Brazil.

Audience size

4.1M

in Brazil

Gender

71.9%♀

28.1% male

Age

42.3

average years

Country rank

#1655

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Self care fans

71.9% are female, 28.1% are male, average age 42.3.

Fig. 02

Gender split

71.9%

Female

28.1%

Male

Demographic split for Self care audience in Brazil
Metric	Value
Female	71.9%
Male	28.1%
Average age	42.3
Estimated audience size	4,099,282

Fig. 03

Age distribution

Age distribution of the Self care audience in Brazil
Age bracket	Share	%
16-19		11%
20-29		19%
30-39		22%
40-49		24%
50+		25%

Fig. 04

Worldwide distribution

2.3%

of the worldwide Self care audience comes from Brazil.

Worldwide audience distribution share by country for Self care
Country	Share
United States	26.3%
United Kingdom	5.6%
India	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self care audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Self care fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~10K	1.08×
02	Ceará	~200K	1.07×
03	Rio Grande do Norte	~70K	1.07×
04	Bahia	~300K	1.06×
05	Pernambuco	~200K	1.05×
06	Acre	~10K	1.05×
07	Alagoas	~60K	1.04×
08	Amapá	~20K	1.04×
09	Paraíba	~90K	1.03×
10	Federal District	~70K	1.03×
11	Rio Grande do Sul	~200K	1.00×
12	Santa Catarina	~200K	0.99×
13	Maranhão	~100K	0.98×
14	Amazonas	~70K	0.98×
15	São Paulo	~1M	0.97×
16	Piauí	~60K	0.97×
17	Sergipe	~40K	0.97×
18	Tocantins	~30K	0.97×
19	Rio de Janeiro	~400K	0.96×
20	Rondônia	~30K	0.96×
21	Mato Grosso do Sul	~60K	0.95×
22	Espírito Santo	~80K	0.94×
23	Paraná	~200K	0.92×
24	Goiás	~100K	0.91×
25	Pará	~100K	0.91×
26	Mato Grosso	~70K	0.91×
27	Minas Gerais	~400K	0.88×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Brazil

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Arts and music (39,605,104)
Food and drink (38,965,798)
Sports (38,308,261)
Food (37,833,570)

See Self care audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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