Self care Audience in Spain

Self care has an estimated audience of 6,245,160 people in Spain. 73.2% are female, 26.8% are male, average age 47.7. Top regions: Catalonia, Community of Madrid, Andalusia.

The average Self care fan in Spain is 47.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Demographically, the Self care audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Mindfulness, Travelling.

Category: Health · Type: Topic

Demographics of Self care fans

Demographic split for Self care audience in Spain
MetricValue
Female73.2%
Male26.8%
Average age47.7
Estimated audience size6,245,160

Top regions in Spain

Top regions ranked by reach for Self care in Spain
RegionReachAffinity
Catalonia1,711,3181.52×
Community of Madrid1,257,7881.2×
Andalusia1,083,4280.88×
Comunidad Valenciana768,6991.1×
Canary Islands306,6940.98×
Galicia305,6451.05×
Castile and León221,5150.81×
Region of Murcia216,6161.01×
Balearic Islands200,1211.14×
Castilla-La Mancha199,2360.79×
Basque Autonomous Country166,3010.71×
Aragon145,2850.88×
Principality of Asturias118,7870.81×
Extremadura100,0350.74×
Cantabria68,8270.87×
La Rioja68,6121.69×
Navarre64,3860.82×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self care audience
TraitClusterScore
MindfulnessBALANCE2.47
TravellingTHRILL1.75
Design AffinityPREMIUM1.54
LGBTQ+ IdentityOPEN1.53
Luxury OrientationPREMIUM1.34
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Self care
CountryShare
United States26.3%
United Kingdom5.6%
India4.2%

See Self care audiences in other countries

More Health audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.