Cooking Audience in Germany
Cooking has an estimated audience of 21,591,931 people in Germany. 62.7% are female, 37.3% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Vacations, Family, Hygiene.
The average Cooking fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Vacations, with strongest over-indexing on Tagesschau (2.78× the country average). Demographically, the Cooking audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Cooking fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 40.5 |
| Estimated audience size | 21,591,931 |
Audience persona
The typical Cooking fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,378,297 | 1.14× |
| Bayern | 4,158,247 | 1.2× |
| Baden-Württemberg | 3,240,724 | 1.1× |
| Niedersachsen | 2,161,848 | 1.03× |
| Hessen | 1,598,710 | 0.97× |
| Rheinland-Pfalz | 1,437,797 | 1.33× |
| Sachsen | 982,536 | 0.93× |
| Schleswig-Holstein | 735,243 | 0.95× |
| Berlin | 730,333 | 0.76× |
| Brandenburg | 629,610 | 0.94× |
| Sachsen-Anhalt | 497,092 | 0.89× |
| Thüringen | 495,398 | 0.9× |
| Hamburg | 435,140 | 0.89× |
| Mecklenburg-Vorpommern | 344,238 | 0.84× |
| Saarland | 286,855 | 1.08× |
| Bremen | 196,013 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.78× | Movies & TV |
| Transfermarkt | 2.87× | Sports |
| Vacations | 2.3× | Travel & Leisure |
| Family | 1.58× | Kids & Family |
| Hygiene | 2.47× | Beauty & Wellness |
| Self care | 2.57× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.32× | Travel & Leisure |
| Hairstyle | 2.22× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Storm of Love | 2.33× | Movies & TV |
| Hundeurlaub | 4.85× | Pets & Animals |
| Unter Uns | 3.96× | Movies & TV |
| Walking | 2.54× | Sports |
| Antenne Bayern | 3.58× | Music & Radio |
| Logistics | 2.12× | Business & Career |
| Radio broadcasting | 2.18× | Music & Radio |
| Vegetable | 1.88× | Food & Beverages |
| Plumbing | 2.38× | Home & Garden |
| Biology | 2.22× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.06 |
| DIY Mentality | THRILL | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
See Cooking audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cooking have in Germany?
Cooking has an estimated audience of 21,591,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cooking fans?
62.7% of Cooking fans are female, 37.3% are male, with an average age of 40.5 years.
Which brands do Cooking fans like most?
Cooking fans show strongest brand affinity for Tagesschau (2.78×), Transfermarkt (2.87×), and Vacations (2.3×) over the country average.
Where do Cooking fans live in Germany?
Cooking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,378,297), Bayern (reach 4,158,247), and Baden-Württemberg (reach 3,240,724). These three regions account for the largest share of the active audience.
What other brands do Cooking fans also like?
Beyond Cooking itself, the audience over-indexes on Transfermarkt (2.87×), Vacations (2.3×), Family (1.58×), and Hygiene (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.