Rascasse Audience Intelligence

Cooking Audience in Germany

A data profile of the people who buy, follow and care about Cooking in Germany — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 21,591,931 people in Germany.

#28among Lifestyle cluster in Germany#37among Topic in Germany#5in Food & Beverages

The average Cooking fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Recipes, Bonprix, Ernsting's family, with strongest over-indexing on Recipes (1.59× the country average).

Demographically, the Cooking audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cooking fan in Germany is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Recipes.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking profile in Germany.

Audience size
21.6M
in Germany
Gender
62.7%♀
37.3% male
Age
40.5
average years
Country rank
#61
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking fans

62.7% are female, 37.3% are male, average age 40.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Cooking audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age40.5
Estimated audience size21,591,931
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cooking audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Cooking audience comes from Germany.

Worldwide audience distribution share by country for Cooking
CountryShare
United States20.2%
Japan4.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cooking fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1.5M1.25×
02Bayern~4M1.13×
03Saarland~300K1.10×
04Nordrhein-Westfalen~5M1.08×
05Berlin~1M1.08×
06Baden-Württemberg~3M1.07×
07Bremen~200K1.04×
08Niedersachsen~2M1.00×
09Hessen~1.5M0.99×
10Sachsen~1M0.95×
11Brandenburg~600K0.95×
12Schleswig-Holstein~700K0.94×
13Thüringen~500K0.93×
14Sachsen-Anhalt~500K0.92×
15Hamburg~400K0.90×
16Mecklenburg-Vorpommern~400K0.89×
Fig. 06

Affinity by region

Affinity by region — Cooking, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking audience
#·InterestCategoryAffinity×
01Lecker.deFood & Beverages3.07×
02Ed O'NeillMovies & TV1.69×
03Sausage PartyMovies & TV1.67×
04IpekyolShopping1.65×
05Big Little Lies (TV series)Movies & TV1.61×
06RecipesFood & Beverages1.59×
07Ernsting's familyShopping1.58×
08BonprixShopping1.57×
09SteamingHome & Garden1.56×
10D&RTechnology & Electronics1.54×
11freundinFashion & Accessoires1.53×
12AbayaFashion & Accessoires1.53×
13ModanisaFashion & Accessoires1.53×
14BakingFood & Beverages1.52×
15ThermomixHome & Garden1.52×
16Baby monitorKids & Family1.52×
17Mein schöner GartenHome & Garden1.52×
18ScarfFashion & Accessoires1.51×
19Backless dressFashion & Accessoires1.51×
20Eltern.deKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.14×
Design AffinityPREMIUM1.08×
IndulgenceJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Career OrientationPOWER0.73×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking have in Germany?

Cooking has an estimated audience of 21,591,931 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cooking fans?

62.7% of Cooking fans are female, 37.3% are male, with an average age of 40.5 years.

03

Which brands do Cooking fans like most?

Cooking fans show strongest brand affinity for Recipes (1.59×), Bonprix (1.57×), and Ernsting's family (1.58×) over the country average.

04

Where do Cooking fans live in Germany?

Cooking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5M), Bayern (reach ~4M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Cooking fans also like?

Beyond Cooking itself, the audience over-indexes on Bonprix (1.57×), Ernsting's family (1.58×), Baking (1.52×), and Thermomix (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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