Eltern.de Audience in Germany
A data profile of the people who buy, follow and care about Eltern.de in Germany — modelled from more than twelve digital signal sources. Eltern.de has an estimated audience of 230,996 people in Germany.
The average Eltern.de fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gina Tricot, Immobilien, Horse training, with strongest over-indexing on Gina Tricot (14.23× the country average).
Demographically, the Eltern.de audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eltern.de fan in Germany is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.
At a glance
The key figures that characterise the Eltern.de profile in Germany.
Search interest · 12-month trend
Audience demographics of Eltern.de
80.1% are female, 19.9% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 36.1 |
| Estimated audience size | 230,996 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Eltern.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 77.6% |
| Austria | 6.8% |
| Switzerland | 5.5% |
Geography
Where the Eltern.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~40K | 1.33× | |
| 02 | Bayern | ~50K | 1.22× | |
| 03 | Thüringen | ~7K | 1.17× | |
| 04 | Bremen | ~2K | 1.17× | |
| 05 | Hamburg | ~6K | 1.07× | |
| 06 | Saarland | ~3K | 1.06× | |
| 07 | Niedersachsen | ~20K | 0.97× | |
| 08 | Brandenburg | ~7K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~4K | 0.95× | |
| 10 | Sachsen-Anhalt | ~6K | 0.93× | |
| 11 | Nordrhein-Westfalen | ~50K | 0.90× | |
| 12 | Sachsen | ~10K | 0.90× | |
| 13 | Rheinland-Pfalz | ~10K | 0.89× | |
| 14 | Schleswig-Holstein | ~7K | 0.89× | |
| 15 | Berlin | ~9K | 0.88× | |
| 16 | Hessen | ~20K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eltern.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 14.23× | ||
| 02 | MARC CAIN | Fashion & Accessoires | 12.81× | ||
| 03 | WE Fashion | Fashion & Accessoires | 12.09× | ||
| 04 | Prenatal care | Kids & Family | 11.60× | ||
| 05 | Babywalz | Kids & Family | 10.39× | ||
| 06 | Immobilien | Business & Career | 9.10× | ||
| 07 | Semi-detached | Home & Garden | 8.81× | ||
| 08 | Natural horsemanship | Sports | 8.58× | ||
| 09 | Horse tack | Sports | 7.90× | ||
| 10 | Eventing | Sports | 7.90× | ||
| 11 | Horse training | Pets & Animals | 7.47× | ||
| 12 | Equine nutrition | Pets & Animals | 7.11× | ||
| 13 | Horse & Rider | Pets & Animals | 7.02× | ||
| 14 | Pony | Pets & Animals | 7.00× | ||
| 15 | Saddle | Sports | 6.49× | ||
| 16 | Designer clothing | Fashion & Accessoires | 6.01× | ||
| 17 | Florian Silbereisen | Music & Radio | 5.76× | ||
| 18 | Picture book | Literature | 5.44× | ||
| 19 | Home Interiors | Home & Garden | 5.39× | ||
| 20 | Horse breeding | Pets & Animals | 5.33× |
Personality of the Eltern.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.91× | |
| Sustainability | BALANCE | 1.50× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Convenience Orientation | PREMIUM | 0.52× | |
| Quality Awareness | PREMIUM | 0.54× |
Frequently asked questions
How many fans does Eltern.de have in Germany?
Eltern.de has an estimated audience of 230,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eltern.de fans?
80.1% of Eltern.de fans are female, 19.9% are male, with an average age of 36.1 years.
Which brands do Eltern.de fans like most?
Eltern.de fans show strongest brand affinity for Gina Tricot (14.23×), Immobilien (9.1×), and Horse training (7.47×) over the country average.
Where do Eltern.de fans live in Germany?
Eltern.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Eltern.de fans also like?
Beyond Eltern.de itself, the audience over-indexes on Immobilien (9.1×), Horse training (7.47×), Horse & Rider (7.02×), and Babywalz (10.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eltern.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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