Natural horsemanship Audience in Germany
Natural horsemanship has an estimated audience of 1,838,790 people in Germany. 75.2% are female, 24.8% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arabian horse, Heartland (Canadian TV series), Livemusic, Lily James, Spiegel Online.
The average Natural horsemanship fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arabian horse, Heartland (Canadian TV series), Livemusic, with strongest over-indexing on Arabian horse (11.81× the country average). Demographically, the Natural horsemanship audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Natural horsemanship fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 34.7 |
| Estimated audience size | 1,838,790 |
Audience persona
The typical Natural horsemanship fan in Germany is more female, around 34.7 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,334 | 0.92× |
| Bayern | 312,380 | 1.06× |
| Baden-Württemberg | 261,549 | 1.04× |
| Niedersachsen | 183,609 | 1.03× |
| Hessen | 130,920 | 0.93× |
| Sachsen | 108,669 | 1.2× |
| Rheinland-Pfalz | 86,990 | 0.94× |
| Schleswig-Holstein | 74,504 | 1.13× |
| Berlin | 74,273 | 0.9× |
| Brandenburg | 60,354 | 1.06× |
| Thüringen | 51,909 | 1.11× |
| Sachsen-Anhalt | 48,913 | 1.03× |
| Hamburg | 40,774 | 0.98× |
| Mecklenburg-Vorpommern | 39,061 | 1.11× |
| Saarland | 18,366 | 0.81× |
| Bremen | 11,586 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 11.81× | Pets & Animals |
| Heartland (Canadian TV series) | 22.32× | Movies & TV |
| Livemusic | 3.95× | Music & Radio |
| Lily James | 14.04× | Movies & TV |
| Spiegel Online | 2.61× | News |
| Krämer Pferdesport | 15.57× | Sports |
| Hanoverian horse | 19.98× | Pets & Animals |
| Pet store | 3.67× | Pets & Animals |
| Self care | 3.56× | Health |
| Appaloosa | 19.7× | Pets & Animals |
| Hygiene | 2.93× | Beauty & Wellness |
| Family | 1.8× | Kids & Family |
| Natural foods | 3.8× | Food & Beverages |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Vacations | 2.33× | Travel & Leisure |
| PIKEUR | 18× | Sports |
| Pet food | 2.41× | Pets & Animals |
| Veterinary physician | 4.89× | Pets & Animals |
| Self-confidence | 3.78× | Health |
| Pet insurance | 11.4× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.52 |
| Travelling | THRILL | 1.27 |
| Community Orientation | OPEN | 1.26 |
| Sustainability | BALANCE | 1.18 |
| DIY Mentality | THRILL | 1.14 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Germany | 11.8% |
| United Kingdom | 7.0% |
See Natural horsemanship audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural horsemanship have in Germany?
Natural horsemanship has an estimated audience of 1,838,790 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural horsemanship fans?
75.2% of Natural horsemanship fans are female, 24.8% are male, with an average age of 34.7 years.
Which brands do Natural horsemanship fans like most?
Natural horsemanship fans show strongest brand affinity for Arabian horse (11.81×), Heartland (Canadian TV series) (22.32×), and Livemusic (3.95×) over the country average.
Where do Natural horsemanship fans live in Germany?
Natural horsemanship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,334), Bayern (reach 312,380), and Baden-Württemberg (reach 261,549). These three regions account for the largest share of the active audience.
What other brands do Natural horsemanship fans also like?
Beyond Natural horsemanship itself, the audience over-indexes on Heartland (Canadian TV series) (22.32×), Livemusic (3.95×), Lily James (14.04×), and Spiegel Online (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural horsemanship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.