Rascasse Audience Intelligence

Pet sitting Audience in Germany

A data profile of the people who buy, follow and care about Pet sitting in Germany — modelled from more than twelve digital signal sources. Pet sitting has an estimated audience of 5,559,445 people in Germany.

#569among Topic in Germany#35in Pets & Animals

The average Pet sitting fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Border Collie, Boxer (dog), Miniature Schnauzer, with strongest over-indexing on Border Collie (19.28× the country average).

Demographically, the Pet sitting audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pet sitting fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet sitting profile in Germany.

Audience size
5.6M
in Germany
Gender
71.4%♀
28.6% male
Age
40.6
average years
Country rank
#906
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet sitting fans

71.4% are female, 28.6% are male, average age 40.6.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Pet sitting audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age40.6
Estimated audience size5,559,445
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Pet sitting audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Pet sitting audience comes from Germany.

Worldwide audience distribution share by country for Pet sitting
CountryShare
United States28.1%
Japan11.3%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet sitting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pet sitting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.17×
02Rheinland-Pfalz~300K1.09×
03Thüringen~200K1.08×
04Bremen~50K1.06×
05Nordrhein-Westfalen~1.5M1.04×
06Saarland~70K1.04×
07Baden-Württemberg~800K1.02×
08Schleswig-Holstein~200K1.01×
09Brandenburg~200K0.99×
10Sachsen-Anhalt~100K0.98×
11Niedersachsen~500K0.96×
12Hessen~400K0.95×
13Bayern~800K0.94×
14Mecklenburg-Vorpommern~100K0.91×
15Sachsen~200K0.88×
16Hamburg~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Pet sitting, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet sitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet sitting audience
#·InterestCategoryAffinity×
01Bernese Mountain DogPets & Animals20.74×
02Border ColliePets & Animals19.28×
03Miniature SchnauzerPets & Animals16.02×
04Boston TerrierPets & Animals15.55×
05Boxer (dog)Pets & Animals14.53×
06Australian ShepherdPets & Animals14.22×
07Great DanePets & Animals13.08×
08ZooplusPets & Animals12.43×
09Dog breedingPets & Animals12.32×
10Shelter DogsPets & Animals12.07×
11Maltese (dog)Pets & Animals11.98×
12BeaglePets & Animals10.16×
13Yorkshire TerrierPets & Animals10.11×
14Siberian HuskyPets & Animals9.70×
15PugPets & Animals9.35×
16Pomeranian (dog)Pets & Animals8.90×
17French BulldogPets & Animals8.58×
18Golden RetrieverPets & Animals8.23×
19Dog healthPets & Animals8.21×
20Dog collarPets & Animals7.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet sitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet sitting audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.53×
Community OrientationOPEN1.75×
MindfulnessBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet sitting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Social Media UsageJOY0.83×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet sitting have in Germany?

Pet sitting has an estimated audience of 5,559,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pet sitting fans?

71.4% of Pet sitting fans are female, 28.6% are male, with an average age of 40.6 years.

03

Which brands do Pet sitting fans like most?

Pet sitting fans show strongest brand affinity for Border Collie (19.28×), Boxer (dog) (14.53×), and Miniature Schnauzer (16.02×) over the country average.

04

Where do Pet sitting fans live in Germany?

Pet sitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Pet sitting fans also like?

Beyond Pet sitting itself, the audience over-indexes on Boxer (dog) (14.53×), Miniature Schnauzer (16.02×), Maltese (dog) (11.98×), and Bernese Mountain Dog (20.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Pet sitting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pet sitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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