Pet sitting Audience in Germany
Pet sitting has an estimated audience of 5,559,445 people in Germany. 71.4% are female, 28.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Border Collie, Boxer (dog), Miniature Schnauzer, Maltese (dog), Bernese Mountain Dog.
The average Pet sitting fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Border Collie, Boxer (dog), Miniature Schnauzer, with strongest over-indexing on Border Collie (19.28× the country average). Demographically, the Pet sitting audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet sitting fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 40.6 |
| Estimated audience size | 5,559,445 |
Audience persona
The typical Pet sitting fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Border Collie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,297,810 | 1.07× |
| Bayern | 864,420 | 0.97× |
| Baden-Württemberg | 780,075 | 1.03× |
| Niedersachsen | 524,154 | 0.97× |
| Hessen | 394,506 | 0.93× |
| Berlin | 314,399 | 1.26× |
| Rheinland-Pfalz | 310,313 | 1.11× |
| Sachsen | 224,670 | 0.82× |
| Schleswig-Holstein | 203,894 | 1.02× |
| Brandenburg | 169,818 | 0.98× |
| Thüringen | 160,612 | 1.13× |
| Sachsen-Anhalt | 134,940 | 0.94× |
| Hamburg | 100,127 | 0.8× |
| Mecklenburg-Vorpommern | 82,750 | 0.78× |
| Saarland | 72,520 | 1.06× |
| Bremen | 53,109 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Border Collie | 19.28× | Pets & Animals |
| Boxer (dog) | 14.53× | Pets & Animals |
| Miniature Schnauzer | 16.02× | Pets & Animals |
| Maltese (dog) | 11.98× | Pets & Animals |
| Bernese Mountain Dog | 20.74× | Pets & Animals |
| Australian Shepherd | 14.22× | Pets & Animals |
| Dog breeding | 12.32× | Pets & Animals |
| Boston Terrier | 15.55× | Pets & Animals |
| Beagle | 10.16× | Pets & Animals |
| Siberian Husky | 9.7× | Pets & Animals |
| Great Dane | 13.08× | Pets & Animals |
| Yorkshire Terrier | 10.11× | Pets & Animals |
| Zooplus | 12.43× | Pets & Animals |
| Shelter Dogs | 12.07× | Pets & Animals |
| Pug | 9.35× | Pets & Animals |
| French Bulldog | 8.58× | Pets & Animals |
| Dog health | 8.21× | Pets & Animals |
| Golden Retriever | 8.23× | Pets & Animals |
| Dog collar | 7.73× | Pets & Animals |
| Pomeranian (dog) | 8.9× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.63 |
| DIY Mentality | THRILL | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Travelling | THRILL | 1.28 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 11.3% |
| United Kingdom | 8.8% |
See Pet sitting audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pet sitting have in Germany?
Pet sitting has an estimated audience of 5,559,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pet sitting fans?
71.4% of Pet sitting fans are female, 28.6% are male, with an average age of 40.6 years.
Which brands do Pet sitting fans like most?
Pet sitting fans show strongest brand affinity for Border Collie (19.28×), Boxer (dog) (14.53×), and Miniature Schnauzer (16.02×) over the country average.
Where do Pet sitting fans live in Germany?
Pet sitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,297,810), Bayern (reach 864,420), and Baden-Württemberg (reach 780,075). These three regions account for the largest share of the active audience.
What other brands do Pet sitting fans also like?
Beyond Pet sitting itself, the audience over-indexes on Boxer (dog) (14.53×), Miniature Schnauzer (16.02×), Maltese (dog) (11.98×), and Bernese Mountain Dog (20.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pet sitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.