Australian Shepherd Audience in Germany
Australian Shepherd has an estimated audience of 3,825,936 people in Germany. 73.6% are female, 26.4% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Outdoor recreation, Pets, American Pit Bull Terrier, Harry Potter.
The average Australian Shepherd fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Outdoor recreation, Pets, with strongest over-indexing on Borussia Dortmund (1.72× the country average). Demographically, the Australian Shepherd audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Australian Shepherd fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 39.8 |
| Estimated audience size | 3,825,936 |
Audience persona
The typical Australian Shepherd fan in Germany is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 833,477 | 1× |
| Bayern | 681,354 | 1.11× |
| Baden-Württemberg | 529,258 | 1.01× |
| Niedersachsen | 409,721 | 1.1× |
| Hessen | 283,295 | 0.97× |
| Sachsen | 208,779 | 1.11× |
| Rheinland-Pfalz | 190,295 | 0.99× |
| Berlin | 144,194 | 0.84× |
| Schleswig-Holstein | 139,698 | 1.02× |
| Brandenburg | 121,884 | 1.03× |
| Sachsen-Anhalt | 106,384 | 1.07× |
| Thüringen | 98,232 | 1.01× |
| Hamburg | 89,410 | 1.03× |
| Mecklenburg-Vorpommern | 81,613 | 1.12× |
| Saarland | 43,566 | 0.93× |
| Bremen | 21,483 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.72× | Sports |
| Outdoor recreation | 1.59× | Sports |
| Pets | 1.68× | Pets & Animals |
| American Pit Bull Terrier | 4.42× | Pets & Animals |
| Harry Potter | 1.57× | Movies & TV |
| Miniature Schnauzer | 4.6× | Pets & Animals |
| Welsh Corgi | 4.45× | Pets & Animals |
| Pet sitting | 3.39× | Pets & Animals |
| Staffordshire Bull Terrier | 4.6× | Pets & Animals |
| Alaskan Malamute | 4.58× | Pets & Animals |
| Boston Terrier | 4.64× | Pets & Animals |
| IKEA | 1.73× | Home & Garden |
| FIFA World Cup | 1.69× | Sports |
| Dog breeding | 3.49× | Pets & Animals |
| H&M | 1.78× | Shopping |
| Samoyed (dog) | 4.88× | Pets & Animals |
| Labrador | 4.56× | Pets & Animals |
| Dog walking | 2.4× | Pets & Animals |
| ImmoScout24 | 1.88× | Home & Garden |
| UEFA Champions League | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.7 |
| Sustainability | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.52 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Sports Activity | POWER | 1.36 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Japan | 17.0% |
| Germany | 7.1% |
See Australian Shepherd audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Australian Shepherd have in Germany?
Australian Shepherd has an estimated audience of 3,825,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Australian Shepherd fans?
73.6% of Australian Shepherd fans are female, 26.4% are male, with an average age of 39.8 years.
Which brands do Australian Shepherd fans like most?
Australian Shepherd fans show strongest brand affinity for Borussia Dortmund (1.72×), Outdoor recreation (1.59×), and Pets (1.68×) over the country average.
Where do Australian Shepherd fans live in Germany?
Australian Shepherd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 833,477), Bayern (reach 681,354), and Baden-Württemberg (reach 529,258). These three regions account for the largest share of the active audience.
What other brands do Australian Shepherd fans also like?
Beyond Australian Shepherd itself, the audience over-indexes on Outdoor recreation (1.59×), Pets (1.68×), American Pit Bull Terrier (4.42×), and Harry Potter (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australian Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.