Rascasse Audience Intelligence

Australian Shepherd Audience in Germany

A data profile of the people who buy, follow and care about Australian Shepherd in Germany — modelled from more than twelve digital signal sources. Australian Shepherd has an estimated audience of 3,825,936 people in Germany.

#11among Dog breed in Germany#967among Topic in Germany#57in Pets & Animals

The average Australian Shepherd fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Outdoor recreation, Pets, with strongest over-indexing on FIFA World Cup (1.69× the country average).

Demographically, the Australian Shepherd audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Australian Shepherd fan in Germany is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for FIFA World Cup.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Shepherd profile in Germany.

Audience size
3.8M
in Germany
Gender
73.6%♀
26.4% male
Age
39.8
average years
Country rank
#1563
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Shepherd fans

73.6% are female, 26.4% are male, average age 39.8.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Australian Shepherd audience in Germany
MetricValue
Female73.6%
Male26.4%
Average age39.8
Estimated audience size3,825,936
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Australian Shepherd audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Australian Shepherd audience comes from Germany.

Worldwide audience distribution share by country for Australian Shepherd
CountryShare
United States25.0%
Japan17.0%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Shepherd audience in Germany is strongest.

Fig. 05

Top regions by affinity

Australian Shepherd fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.13×
02Mecklenburg-Vorpommern~80K1.12×
03Sachsen-Anhalt~100K1.11×
04Niedersachsen~400K1.10×
05Brandenburg~100K1.07×
06Thüringen~100K1.07×
07Bayern~700K1.06×
08Schleswig-Holstein~100K1.02×
09Rheinland-Pfalz~200K1.00×
10Hamburg~90K1.00×
11Baden-Württemberg~500K0.98×
12Nordrhein-Westfalen~800K0.97×
13Saarland~50K0.97×
14Hessen~300K0.94×
15Berlin~100K0.81×
16Bremen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Australian Shepherd, Germany
0.68×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Shepherd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Shepherd audience
#·InterestCategoryAffinity×
01Samoyed (dog)Pets & Animals4.88×
02Boston TerrierPets & Animals4.64×
03Miniature SchnauzerPets & Animals4.60×
04Staffordshire Bull TerrierPets & Animals4.60×
05Alaskan MalamutePets & Animals4.58×
06LabradorPets & Animals4.56×
07Welsh CorgiPets & Animals4.45×
08American Pit Bull TerrierPets & Animals4.42×
09Dog breedingPets & Animals3.49×
10Pet sittingPets & Animals3.39×
11Dog walkingPets & Animals2.40×
12ImmoScout24Home & Garden1.88×
13H&MShopping1.78×
14IKEAHome & Garden1.73×
15Borussia DortmundSports1.72×
16FIFA World CupSports1.69×
17PetsPets & Animals1.68×
18UEFA Champions LeagueSports1.65×
19Outdoor recreationSports1.59×
20Harry PotterMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Shepherd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Shepherd audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.13×
MindfulnessBALANCE1.49×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Shepherd audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Career OrientationPOWER0.75×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Shepherd have in Germany?

Australian Shepherd has an estimated audience of 3,825,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Australian Shepherd fans?

73.6% of Australian Shepherd fans are female, 26.4% are male, with an average age of 39.8 years.

03

Which brands do Australian Shepherd fans like most?

Australian Shepherd fans show strongest brand affinity for FIFA World Cup (1.69×), Outdoor recreation (1.59×), and Pets (1.68×) over the country average.

04

Where do Australian Shepherd fans live in Germany?

Australian Shepherd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Shepherd fans also like?

Beyond Australian Shepherd itself, the audience over-indexes on Outdoor recreation (1.59×), Pets (1.68×), Borussia Dortmund (1.72×), and American Pit Bull Terrier (4.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Australian Shepherd audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Australian Shepherd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →