Staffordshire Bull Terrier Audience in Germany
Staffordshire Bull Terrier has an estimated audience of 2,867,001 people in Germany. 69.2% are female, 30.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pet sitting, Rottweiler, Krämer Pferdesport, Labrador, Cane Corso.
The average Staffordshire Bull Terrier fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pet sitting, Rottweiler, Krämer Pferdesport, with strongest over-indexing on Pet sitting (5.2× the country average). Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Staffordshire Bull Terrier fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.3 |
| Estimated audience size | 2,867,001 |
Audience persona
The typical Staffordshire Bull Terrier fan in Germany is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 591,619 | 0.94× |
| Baden-Württemberg | 348,158 | 0.89× |
| Bayern | 336,812 | 0.73× |
| Niedersachsen | 293,110 | 1.05× |
| Hessen | 205,054 | 0.94× |
| Sachsen | 174,233 | 1.24× |
| Rheinland-Pfalz | 129,739 | 0.9× |
| Berlin | 129,654 | 1.01× |
| Brandenburg | 111,339 | 1.25× |
| Schleswig-Holstein | 105,028 | 1.02× |
| Thüringen | 80,335 | 1.1× |
| Sachsen-Anhalt | 75,420 | 1.02× |
| Hamburg | 66,107 | 1.02× |
| Mecklenburg-Vorpommern | 65,679 | 1.2× |
| Saarland | 36,544 | 1.04× |
| Bremen | 15,832 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet sitting | 5.2× | Pets & Animals |
| Rottweiler | 4.77× | Pets & Animals |
| Krämer Pferdesport | 15.93× | Sports |
| Labrador | 6.04× | Pets & Animals |
| Cane Corso | 6.55× | Food & Beverages |
| Pet food | 2.75× | Pets & Animals |
| Pet store | 3.18× | Pets & Animals |
| Boston Terrier | 5.1× | Pets & Animals |
| Australian Shepherd | 4.07× | Pets & Animals |
| Fressnapf | 3.01× | Shopping |
| Livemusic | 2.57× | Music & Radio |
| Border Collie | 3.5× | Pets & Animals |
| English Mastiff | 8.97× | Pets & Animals |
| Labrador Retriever | 2.8× | Pets & Animals |
| Shih Tzu | 3.08× | Pets & Animals |
| Yorkshire Terrier | 2.99× | Pets & Animals |
| Bernese Mountain Dog | 5.02× | Pets & Animals |
| Beagle | 2.88× | Pets & Animals |
| Lieferando.de | 1.68× | Food & Beverages |
| Cats (musical) | 4.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.02 |
| Individualism | JOY | 1.31 |
| Extroversion | THRILL | 1.28 |
| Travelling | THRILL | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 17.0% |
| United Kingdom | 6.7% |
See Staffordshire Bull Terrier audiences in other countries
- Staffordshire Bull Terrier — United States
- Staffordshire Bull Terrier — United Kingdom
- Staffordshire Bull Terrier — France
- Staffordshire Bull Terrier — Italy
- Staffordshire Bull Terrier — Spain
- Staffordshire Bull Terrier — Brazil
- Staffordshire Bull Terrier — Japan
- Staffordshire Bull Terrier — South Korea
- Staffordshire Bull Terrier — India
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Staffordshire Bull Terrier have in Germany?
Staffordshire Bull Terrier has an estimated audience of 2,867,001 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Staffordshire Bull Terrier fans?
69.2% of Staffordshire Bull Terrier fans are female, 30.8% are male, with an average age of 41.3 years.
Which brands do Staffordshire Bull Terrier fans like most?
Staffordshire Bull Terrier fans show strongest brand affinity for Pet sitting (5.2×), Rottweiler (4.77×), and Krämer Pferdesport (15.93×) over the country average.
Where do Staffordshire Bull Terrier fans live in Germany?
Staffordshire Bull Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 591,619), Baden-Württemberg (reach 348,158), and Bayern (reach 336,812). These three regions account for the largest share of the active audience.
What other brands do Staffordshire Bull Terrier fans also like?
Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Rottweiler (4.77×), Krämer Pferdesport (15.93×), Labrador (6.04×), and Cane Corso (6.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.