Rascasse Audience Intelligence

Staffordshire Bull Terrier Audience in Germany

A data profile of the people who buy, follow and care about Staffordshire Bull Terrier in Germany — modelled from more than twelve digital signal sources. Staffordshire Bull Terrier has an estimated audience of 2,867,001 people in Germany.

#16among Dog breed in Germany#1360among Topic in Germany#74in Pets & Animals

The average Staffordshire Bull Terrier fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet sitting, Boston Terrier, Krämer Pferdesport, with strongest over-indexing on Pet sitting (11.22× the country average).

Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Staffordshire Bull Terrier fan in Germany is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staffordshire Bull Terrier profile in Germany.

Audience size
2.9M
in Germany
Gender
69.2%♀
30.8% male
Age
41.3
average years
Country rank
#2246
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staffordshire Bull Terrier fans

69.2% are female, 30.8% are male, average age 41.3.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Staffordshire Bull Terrier audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age41.3
Estimated audience size2,867,001
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Staffordshire Bull Terrier audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Staffordshire Bull Terrier audience comes from Germany.

Worldwide audience distribution share by country for Staffordshire Bull Terrier
CountryShare
United States26.5%
Japan17.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staffordshire Bull Terrier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Staffordshire Bull Terrier fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K1.29×
02Sachsen~200K1.22×
03Brandenburg~100K1.21×
04Thüringen~90K1.20×
05Sachsen-Anhalt~80K1.12×
06Niedersachsen~300K1.08×
07Saarland~40K1.07×
08Schleswig-Holstein~100K1.04×
09Hamburg~60K0.98×
10Rheinland-Pfalz~100K0.91×
11Berlin~100K0.90×
12Nordrhein-Westfalen~500K0.87×
13Hessen~200K0.86×
14Baden-Württemberg~300K0.83×
15Bremen~20K0.74×
16Bayern~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Staffordshire Bull Terrier, Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staffordshire Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staffordshire Bull Terrier audience
#·InterestCategoryAffinity×
01Shiba InuPets & Animals19.18×
02Krämer PferdesportSports15.14×
03Boston TerrierPets & Animals12.51×
04Pet sittingPets & Animals11.22×
05Cane CorsoFood & Beverages9.38×
06Bernese Mountain DogPets & Animals8.71×
07LabradorPets & Animals6.55×
08Doberman PinscherPets & Animals6.32×
09RottweilerPets & Animals5.80×
10American Pit Bull TerrierPets & Animals5.64×
11Great DanePets & Animals4.79×
12Australian ShepherdPets & Animals4.60×
13BulldogPets & Animals4.55×
14Siberian HuskyPets & Animals4.44×
15Shih TzuPets & Animals4.37×
16Yorkshire TerrierPets & Animals4.22×
17BeaglePets & Animals4.09×
18French BulldogPets & Animals3.96×
19Labrador RetrieverPets & Animals3.94×
20Border ColliePets & Animals3.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staffordshire Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staffordshire Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.54×
ExtroversionTHRILL1.55×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staffordshire Bull Terrier audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staffordshire Bull Terrier have in Germany?

Staffordshire Bull Terrier has an estimated audience of 2,867,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Staffordshire Bull Terrier fans?

69.2% of Staffordshire Bull Terrier fans are female, 30.8% are male, with an average age of 41.3 years.

03

Which brands do Staffordshire Bull Terrier fans like most?

Staffordshire Bull Terrier fans show strongest brand affinity for Pet sitting (11.22×), Boston Terrier (12.51×), and Krämer Pferdesport (15.14×) over the country average.

04

Where do Staffordshire Bull Terrier fans live in Germany?

Staffordshire Bull Terrier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Staffordshire Bull Terrier fans also like?

Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Boston Terrier (12.51×), Krämer Pferdesport (15.14×), Doberman Pinscher (6.32×), and Rottweiler (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Staffordshire Bull Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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