A data profile of the people who buy, follow and care about Staffordshire Bull Terrier in United Kingdom — modelled from more than twelve digital signal sources. Staffordshire Bull Terrier has an estimated audience of 3,334,270 people in United Kingdom.
The average Staffordshire Bull Terrier fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dog agility, Pet sitting, Rottweiler, with strongest over-indexing on Dog agility (10.53× the country average).
Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Staffordshire Bull Terrier fan in United Kingdom is more female, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.
The key figures that characterise the Staffordshire Bull Terrier profile in United Kingdom.
71.4% are female, 28.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 44.1 |
| Estimated audience size | 3,334,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Staffordshire Bull Terrier audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 17.0% |
| United Kingdom | 6.7% |
Where the Staffordshire Bull Terrier audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.57× | |
| 02 | Wales | ~200K | 1.27× | |
| 03 | Yorkshire and the Humber | ~300K | 1.26× | |
| 04 | North East | ~100K | 1.10× | |
| 05 | East of England | ~300K | 1.08× | |
| 06 | England | ~2.5M | 0.99× | |
| 07 | Scotland | ~300K | 0.93× | |
| 08 | South East | ~400K | 0.88× | |
| 09 | East Midlands | ~200K | 0.84× | |
| 10 | Northern Ireland | ~80K | 0.82× | |
| 11 | South West | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Staffordshire Bull Terrier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 10.53× | ||
| 02 | Labrador | Pets & Animals | 5.19× | ||
| 03 | Rottweiler | Pets & Animals | 4.52× | ||
| 04 | Pet sitting | Pets & Animals | 4.33× | ||
| 05 | Pet insurance | Pets & Animals | 4.32× | ||
| 06 | Dog training | Pets & Animals | 4.02× | ||
| 07 | Pet adoption | Pets & Animals | 3.77× | ||
| 08 | Border Collie | Pets & Animals | 3.72× | ||
| 09 | Animal testing | Politics & Society | 3.61× | ||
| 10 | Pet store | Pets & Animals | 2.77× | ||
| 11 | French Bulldog | Pets & Animals | 2.51× | ||
| 12 | Veterinary medicine | Business & Career | 2.46× | ||
| 13 | Animal rights | Politics & Society | 2.40× | ||
| 14 | Local food | Food & Beverages | 2.03× | ||
| 15 | Pet food | Pets & Animals | 1.92× | ||
| 16 | Philanthropy | Arts & Culture | 1.90× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 18 | Nonprofit organization | Politics & Society | 1.80× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | Dogs | Pets & Animals | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.84× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.76× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Staffordshire Bull Terrier has an estimated audience of 3,334,270 people in United Kingdom, concentrated in England and South East.
71.4% of Staffordshire Bull Terrier fans are female, 28.6% are male, with an average age of 44.1 years.
Staffordshire Bull Terrier fans show strongest brand affinity for Dog agility (10.53×), Pet sitting (4.33×), and Rottweiler (4.52×) over the country average.
Staffordshire Bull Terrier fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Pet sitting (4.33×), Rottweiler (4.52×), Labrador (5.19×), and Do it yourself (DIY) (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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