A data profile of the people who buy, follow and care about Veterinary medicine in United Kingdom — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 7,048,220 people in United Kingdom.
The average Veterinary medicine fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Dogs, Shelter Dogs, Horse of the Year Show, with strongest over-indexing on Dogs (2.3× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Veterinary medicine fan in United Kingdom is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Dogs.
The key figures that characterise the Veterinary medicine profile in United Kingdom.
72.4% are female, 27.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 44.5 |
| Estimated audience size | 7,048,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Veterinary medicine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.29× | |
| 02 | East of England | ~800K | 1.21× | |
| 03 | Scotland | ~700K | 1.14× | |
| 04 | Northern Ireland | ~200K | 1.07× | |
| 05 | South East | ~1M | 1.06× | |
| 06 | Yorkshire and the Humber | ~600K | 1.05× | |
| 07 | North East | ~300K | 1.00× | |
| 08 | Wales | ~400K | 0.95× | |
| 09 | East Midlands | ~500K | 0.94× | |
| 10 | South West | ~500K | 0.92× | |
| 11 | North West | ~600K | 0.82× | |
| 12 | England | ~5M | 0.75× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horse of the Year Show | Sports | 5.76× | ||
| 02 | Equine nutrition | Pets & Animals | 5.47× | ||
| 03 | Shelter Dogs | Pets & Animals | 4.91× | ||
| 04 | Veterinary physician | Pets & Animals | 4.80× | ||
| 05 | Fox hunting | Sports | 3.97× | ||
| 06 | Horse & Rider | Pets & Animals | 3.95× | ||
| 07 | Pet sitting | Pets & Animals | 3.50× | ||
| 08 | Horse training | Pets & Animals | 3.48× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 2.98× | ||
| 10 | Dog health | Pets & Animals | 2.75× | ||
| 11 | Dog food | Pets & Animals | 2.56× | ||
| 12 | Pet food | Pets & Animals | 2.32× | ||
| 13 | Dogs | Pets & Animals | 2.30× | ||
| 14 | Dog walking | Pets & Animals | 2.22× | ||
| 15 | Animal welfare | Politics & Society | 2.18× | ||
| 16 | Dog breed | Pets & Animals | 2.15× | ||
| 17 | Livestock | Pets & Animals | 1.99× | ||
| 18 | Home Bargains | Shopping | 1.77× | ||
| 19 | Charitable organization | Politics & Society | 1.61× | ||
| 20 | Animal | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.14× | |
| Community Orientation | OPEN | 1.64× | |
| Mindfulness | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Early Adopter Mentality | POWER | 0.65× | |
| Risk Appetite | THRILL | 0.71× |
Veterinary medicine has an estimated audience of 7,048,220 people in United Kingdom, concentrated in England and South East.
72.4% of Veterinary medicine fans are female, 27.6% are male, with an average age of 44.5 years.
Veterinary medicine fans show strongest brand affinity for Dogs (2.3×), Shelter Dogs (4.91×), and Horse of the Year Show (5.76×) over the country average.
Veterinary medicine fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Shelter Dogs (4.91×), Horse of the Year Show (5.76×), Veterinary physician (4.8×), and Pet sitting (3.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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