A data profile of the people who buy, follow and care about Fox hunting in United Kingdom — modelled from more than twelve digital signal sources. Fox hunting has an estimated audience of 3,231,796 people in United Kingdom.
The average Fox hunting fan in United Kingdom is 42.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Energy, Veterinary medicine, EBay, with strongest over-indexing on Energy (2.67× the country average).
Demographically, the Fox hunting audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fox hunting fan in United Kingdom is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Energy.
The key figures that characterise the Fox hunting profile in United Kingdom.
42.9% are female, 57.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 42.8 |
| Estimated audience size | 3,231,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Fox hunting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 6.6% |
| Japan | 6.4% |
Where the Fox hunting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.32× | |
| 02 | Wales | ~200K | 1.21× | |
| 03 | West Midlands | ~200K | 1.19× | |
| 04 | South West | ~300K | 1.11× | |
| 05 | North East | ~100K | 1.00× | |
| 06 | South East | ~400K | 0.97× | |
| 07 | Northern Ireland | ~90K | 0.95× | |
| 08 | England | ~2.5M | 0.94× | |
| 09 | East Midlands | ~200K | 0.93× | |
| 10 | Scotland | ~300K | 0.89× | |
| 11 | East of England | ~300K | 0.88× | |
| 12 | North West | ~300K | 0.74× |
The strongest cross-interests of the Fox hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western riding | Sports | 7.56× | ||
| 02 | Health insurance | Business & Career | 5.54× | ||
| 03 | Veterinary medicine | Business & Career | 3.97× | ||
| 04 | Cider | Food & Beverages | 3.23× | ||
| 05 | Political science | Business & Career | 3.15× | ||
| 06 | Pet sitting | Pets & Animals | 2.85× | ||
| 07 | Microwave oven | Home & Garden | 2.74× | ||
| 08 | Breaking news | Movies & TV | 2.69× | ||
| 09 | Energy | Home & Garden | 2.67× | ||
| 10 | EBay | Shopping | 2.56× | ||
| 11 | Nonprofit organization | Politics & Society | 2.35× | ||
| 12 | Documentary movies | Movies & TV | 2.23× | ||
| 13 | Life insurance | Business & Career | 2.22× | ||
| 14 | Rock music | Music & Radio | 1.72× | ||
| 15 | Comedy movies | Movies & TV | 1.72× | ||
| 16 | Cooking | Food & Beverages | 1.70× | ||
| 17 | Pop music | Music & Radio | 1.61× | ||
| 18 | Veganism | Food & Beverages | 1.60× | ||
| 19 | Coffee | Food & Beverages | 1.60× | ||
| 20 | Politics | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 10.20× | |
| Pet Ownership | JOY | 1.90× | |
| Individualism | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.90× |
Fox hunting has an estimated audience of 3,231,796 people in United Kingdom, concentrated in England and South East.
42.9% of Fox hunting fans are female, 57.1% are male, with an average age of 42.8 years.
Fox hunting fans show strongest brand affinity for Energy (2.67×), Veterinary medicine (3.97×), and EBay (2.56×) over the country average.
Fox hunting fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fox hunting itself, the audience over-indexes on Veterinary medicine (3.97×), EBay (2.56×), Breaking news (2.69×), and Cooking (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fox hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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