A data profile of the people who buy, follow and care about Cider in United Kingdom — modelled from more than twelve digital signal sources. Cider has an estimated audience of 5,841,363 people in United Kingdom.
The average Cider fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Cask ale, Culture of the United Kingdom, Halford, with strongest over-indexing on Cask ale (9.26× the country average).
Demographically, the Cider audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cider fan in United Kingdom is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Cask ale.
The key figures that characterise the Cider profile in United Kingdom.
62.5% are female, 37.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 43.9 |
| Estimated audience size | 5,841,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Cider audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.7% |
| United Kingdom | 17.9% |
| Australia | 4.5% |
Where the Cider audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.39× | |
| 02 | Yorkshire and the Humber | ~600K | 1.27× | |
| 03 | South East | ~900K | 1.09× | |
| 04 | North East | ~200K | 1.07× | |
| 05 | South West | ~500K | 1.06× | |
| 06 | England | ~4.5M | 1.05× | |
| 07 | Wales | ~300K | 1.02× | |
| 08 | Scotland | ~500K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.95× | |
| 10 | East Midlands | ~300K | 0.84× | |
| 11 | East of England | ~400K | 0.82× | |
| 12 | North West | ~300K | 0.47× |
The strongest cross-interests of the Cider audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cask ale | Food & Beverages | 9.26× | ||
| 02 | Culture of the United Kingdom | Politics & Society | 7.67× | ||
| 03 | Mecca Bingo | Games | 3.45× | ||
| 04 | Travelodge | Travel & Leisure | 3.31× | ||
| 05 | Racing Post | Sports | 3.26× | ||
| 06 | Toolstation | Home & Garden | 2.62× | ||
| 07 | Halfords | Cars & Mobility | 2.44× | ||
| 08 | Scotland | Travel & Leisure | 2.43× | ||
| 09 | Halford | Music & Radio | 2.28× | ||
| 10 | Mobile phones | Technology & Electronics | 2.25× | ||
| 11 | Transport | Cars & Mobility | 2.23× | ||
| 12 | Automobiles | Cars & Mobility | 2.11× | ||
| 13 | Europe | Travel & Leisure | 2.10× | ||
| 14 | Alcoholic beverages | Food & Beverages | 2.03× | ||
| 15 | Cuisine | Food & Beverages | 2.02× | ||
| 16 | England | Travel & Leisure | 1.89× | ||
| 17 | London | Travel & Leisure | 1.81× | ||
| 18 | Computers | Technology & Electronics | 1.76× | ||
| 19 | Photography | Arts & Culture | 1.68× | ||
| 20 | United Kingdom | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.71× | |
| Patriotism | CONSERVATISM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.94× | |
| Mindfulness | BALANCE | 0.95× |
Cider has an estimated audience of 5,841,363 people in United Kingdom, concentrated in England and South East.
62.5% of Cider fans are female, 37.5% are male, with an average age of 43.9 years.
Cider fans show strongest brand affinity for Cask ale (9.26×), Culture of the United Kingdom (7.67×), and Halford (2.28×) over the country average.
Cider fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cider itself, the audience over-indexes on Culture of the United Kingdom (7.67×), Halford (2.28×), Mobile phones (2.25×), and Racing Post (3.26×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.